Bruce McCarthy & Melissa Appel | How We Tested Our New Book

In this engaging podcast episode, David J Bland hosts Bruce McCarthy and Melissa Appel, who share their insights on product management, stakeholder alignment, and the journey of writing their new book, 'Aligned.' 

They discuss the challenges of managing stakeholders, the importance of face-to-face communication, and the iterative process of testing ideas and content for their book. 

The conversation also dives into marketing strategies post-publication and the exploration of new audiences and formats to enhance the book's impact.