Richard Wise
Episode description
This week Alex & Ryan talk with advertising guru and brand anthropologist Richard Wise, in the first episode of a two-part series.
Richard Wise, the creator of the infamous Joe Camel ad campaign, was once denounced as a corrupter of our nation's youth by Bill Clinton. Today he is a brand anthropologist and head of WPP's Geometry Global in London, where he has advised such venerable brands as Bulgari, Dunhill, Ritz-Carlton, and Johnnie Walker. He is also an advisor to the Wharton School of Management's Future of Advertising project. His book Save Your Soul: Work in Advertising: A Cheeky Proposal from America's Most Condemned Adman is available everywhere fine books are sold.
Richard Wise
Alex Keledjian
Alex Keledjian is the creator of Project Greenlight, a documentary television series where executive producers Matt Damon and Ben Affleck gave first-time filmmakers a chance to direct their first feature film. In 2018, Alex wrote and directed the film High Voltage starring David Arquette and Luke Wilson.
Ryan Gibson
Ryan Gibson is an Emmy-award winning producer of such films as the critically acclaimed Woe and the upcoming film Slotherhouse. He has worked for over twenty years in all aspects of film development and production.
HBO Max will stream the latest season of the Emmy-nominated TV series Project Greenlight from executive producer Issa Rae and Miramax Television in January 2023.
How I Got Greenlit
Credits
Alex Keledjian, Host
Ryan Gibson, Host
Pete Musto, Producer/Editor
Jeremiah Tittle, Producer
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