Spanx: Sara Blakely (2017) - podcast episode cover

Spanx: Sara Blakely (2017)

Jul 03, 201729 minEp. 44
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Summary

This episode chronicles Sara Blakely's tenacious path to founding Spanx. From her days selling fax machines, she conceived the idea for footless hosiery, then faced significant challenges in securing a manufacturer and patenting her unique product. Hear how her persistence led to a pivotal meeting with Neiman Marcus, a bold bathroom demonstration, and ultimately, an unexpected endorsement from Oprah Winfrey that propelled Spanx to massive success. Blakely also discusses her philosophy on maintaining 100% ownership amid rapid growth.

Episode description

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Spanx. At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business. PLUS in our postscript "How You Built That," we check back with Chandra Arthur of the friend-matching app Friendish, and how it was recently featured on the show, Planet of the Apps. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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