Spanx: Sara Blakely (2017)
Jul 03, 2017•29 min•Ep. 44
Summary
This episode chronicles Sara Blakely's tenacious path to founding Spanx. From her days selling fax machines, she conceived the idea for footless hosiery, then faced significant challenges in securing a manufacturer and patenting her unique product. Hear how her persistence led to a pivotal meeting with Neiman Marcus, a bold bathroom demonstration, and ultimately, an unexpected endorsement from Oprah Winfrey that propelled Spanx to massive success. Blakely also discusses her philosophy on maintaining 100% ownership amid rapid growth.Episode description
We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Spanx. At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business. PLUS in our postscript "How You Built That," we check back with Chandra Arthur of the friend-matching app Friendish, and how it was recently featured on the show, Planet of the Apps.
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