Magic Spoon & Exo: Gabi Lewis and Greg Sewitz - podcast episode cover

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

Feb 12, 20241 hr 12 minEp. 596
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Episode description

Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live crickets to roast at home, and worked with a top-rated chef to perfect their recipes. The only problem: getting people to eat a snack made of ground-up bugs. When Exo protein bars eventually stalled, the pair pivoted to another ambitious idea: breakfast cereal that tasted like the Fruit Loops and Cocoa Puffs of childhood–but minus the sugar and grains. Drawing on their roller-coaster experience with Exo, Gabi and Greg revisited winning strategies, and scrapped the plays that didn’t work, eventually building Magic Spoon into a nationwide brand.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Sam Paulson.


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Magic Spoon & Exo: Gabi Lewis and Greg Sewitz | How I Built This with Guy Raz podcast - Listen or read transcript on Metacast