How I Built This with Guy Raz - podcast cover

How I Built This with Guy Raz

Guy Raz | Wonderywondery.com

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now.

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Episodes

ARRAY: Filmmaker Ava DuVernay (2021)

By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los Angeles. But after years of watching other people make films, she started to get an itch to tell her own stories onscreen. Ava's first films were rooted in deeply personal experiences: growing up with her sisters in Compton, performing Hip Hop at Open Mic Night at the Good Life Café in L.A. Her self-funded and self-distributed projects began to draw attention, and in 201...

Sep 18, 20231 hr 33 minEp. 554

Reclaiming food waste with Jasmine Crowe-Houston of Goodr (2022)

Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buildings and more… is perfectly safe to eat. What’s worse is that this discarded food waste produces harmful methane emissions that contribute to global climate change. Jasmine Crowe-Houston is an entrepreneur who became obsessed with these problems. In 2017, she founded Goodr, which works with busines...

Sep 14, 202346 minEp. 553

Jack Black Skin Care: Curran and Jeff Dandurand

In 1998, Curran Dandurand and a colleague from Mary Kay Cosmetics came up with an unorthodox idea: a premium skincare brand for men. Despite the prevailing wisdom that American men would never want to moisturize and exfoliate - and a total lack of interest from investors - Curran and Emily Dalton forged ahead, with the help of Curran’s husband Jeff. Their brand, Jack Black, launched in 2000, and eventually landed in major department stores, with some unexpected boosts from the Dallas Cowboys and...

Sep 11, 20231 hr 1 minEp. 552

Threading the future of circular fashion with Peter Majeranowski of Circ

Over one hundred billion garments will be produced this year, but they don’t have to be. Peter Majeranowski says we have all the clothes we need to make all the clothing we’ll ever need, and his company, Circ, has pioneered the technology to prove it. This week on How I Built This Lab, Peter shares how trying to create fuel from tobacco unintentionally led to the creation of a different material — pulp that could go back to the beginning of the supply chain and close the loop on fast fashion. Pl...

Sep 07, 202330 minEp. 551

Air Lease Corporation: Steven Udvar-Hazy

Before Steven Udvar-Hazy was out of high school, he started working as an airline consultant. You could do that sort of thing back in the 1960’s, if you knew the industry—which indisputably, he did. Born in Communist Hungary, Steven was obsessed with aviation at an early age, memorizing plane serial numbers and schedules for fun. In his early 20’s he started his own small airline in California. But he quickly learned the big money was in aircraft leasing, so at the dawn of the jet age, he starte...

Sep 04, 20231 hr 7 minEp. 550

When your headphones listen to you with Ramses Alcaide of Neurable

Our brain activity can reveal a lot about our physical and mental health. And thanks to Ramses Alcaide and his team at Neurable, we’ll soon be able to glean insights from our brainwaves in our own homes — without ever stepping foot in a laboratory... This week on How I Built This Lab, Ramses recounts the inspiration behind launching a brain computer interface company, and previews his company’s first product: headphones that detect and interpret your brain activity to help you do your best work....

Aug 31, 202335 minEp. 549

Supergoop!: Holly Thaggard (2020)

In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped...

Aug 28, 20231 hr 12 minEp. 548

Electrifying aviation with Kyle Clark of BETA Technologies

Not only is BETA Technologies completely changing the flying experience with its all-electric aircraft, it’s upending the logistics of shipping altogether... This week on How I Built This Lab, founder and CEO Kyle Clark shares how BETA is building zero-emission, battery-powered aircraft, as well as a national charging network. Also, how the transition to electric will address aviation’s emissions problem, and how a chance encounter with United Therapeutics founder Martine Rothblatt started it al...

Aug 24, 202341 minEp. 547

Kinko’s: Paul Orfalea

Kinko’s copy shops were once so ubiquitous that the name became a kind of shorthand for photocopying. Paul Orfalea started the first shop in 1970 in a tiny converted hamburger stand near UC Santa Barbara, called it Kinko’s after his childhood nickname, and eventually grew it into a sprawling global chain. Rather than relying on a franchise model, Paul partnered with co-owners, which often made it hard to keep the business on track. Far-flung owners couldn’t agree about the basics of logo design ...

Aug 21, 20231 hr 2 minEp. 546

Making garbage useful with Tom Szaky of TerraCycle

Tom Szaky runs a recycling company, but he’d rather live in a world where recycling was obsolete... Today, his company recycles everything from shampoo bottles and makeup containers to snack wrappers and cigarette butts. And through their recent Loop initiative, TerraCycle works with consumer brands to develop packaging that is actually reusable -- an even more effective waste-reduction tactic than recyclable packaging. This week on How I Built This Lab, Tom recounts his entrepreneurial journey ...

Aug 17, 202344 minEp. 545

Solo Stove: Spencer and Jeff Jan

Over a nine-year period, Spencer and Jeff Jan grew Solo Stove from a DIY project into a 9-figure brand. Their original idea was modest: work a four-hour week and earn a passive income from a DTC camping stove, which was easy to use and as sleek as a spaceship. When they launched the business in 2010, the brothers lived thousands of miles away from each other: Spencer in Shanghai, where he located the manufacturer for the stove, and Jeff in Dallas, where he managed logistics out of his garage. Us...

Aug 14, 20231 hr 1 minEp. 544

When our phones are just phones with Kai Tang and Joe Hollier of Light

Most of us are dependent on our smartphones. In fact, Americans spend an average of three hours a day on these devices — devices that only came into existence relatively recently. Designers Kai Tang and Joe Hollier have long believed that it’s not normal for humans to be so attached to their phones. So they launched their own company in 2014 to create an alternative...called the Light Phone. This week on How I Built This Lab, Kai and Joe talk about their work to build a simpler mobile phone - wi...

Aug 10, 202333 minEp. 541

Orgain: Andrew Abraham

A life-threatening diagnosis changed the course of Andrew Abraham’s career and led him to found some of the most popular nutritional drinks and powders on the market. After recovering from his illness and attending med school, Andrew noticed that some of his patients—just as he had—struggled with keeping food down. So during his first year of residency, he developed the same kind of organic nutritional shakes that he’d made for himself when he was sick. Andrew launched Orgain in 2009 as a side b...

Aug 07, 20231 hr 13 minEp. 540

Powering cars with solar energy with Steve Fambro of Aptera Motors

There’s a new car coming to market that will probably make its owners search out the sunniest spots in the parking lot... Aptera Motors is designing and manufacturing this car: a plug-in electric hybrid that can run up to 40 miles on a single, solar-powered charge. This week on How I Built This Lab, Steve Fambro shares how he and his co-CEO revived their once-defunct auto company thanks to the promise of solar energy. Plus, Steve’s take on why today’s vehicles require so much energy, and how Apt...

Aug 03, 202340 minEp. 539

The Tetris Company: Henk Rogers

Tetris is one of the most popular video games of all time, and Henk Rogers helped make it happen. He first discovered the game at a convention in 1988, and immediately saw how elegant and addictive it was. As a software developer based in Japan, Henk set out to obtain selected publishing rights, but waded into a tangle of red tape that stretched from Japan to the U.S. to the Soviet Union. He eventually ventured behind the Iron Curtain to bluster his way into the obscure government office that ma...

Jul 31, 20231 hr 7 minEp. 538

When AI is your personal tutor with Sal Khan of Khan Academy

The COVID-19 pandemic changed education forever. But Sal Khan says an even bigger educational revolution is just around the corner … This week on How I Built This Lab, Sal returns to the show to talk about a new learning platform he’s building at Khan Academy. It’s called Khanmigo, and it uses the same generative AI technology behind OpenAI’s world-changing ChatGPT to help students with their schoolwork. The technology isn’t without its risks, but Sal thinks Khanmigo could act as a personal tuto...

Jul 27, 202338 minEp. 537

MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson

A relentless hunt for their favorite foods and drinks led Scott and Ally Svenson into launching not one but two multi-million dollar businesses. The first came about in 1990s London when they discovered that British coffee meant instant coffee. So, the Washington natives decided to start the Seattle Coffee Company in the U.K, inspired by their love of Starbucks—which was still only in the U.S. But, once Starbucks started to go global, Scott and Ally decided to sell and move back to Seattle. They...

Jul 24, 20231 hr 28 minEp. 536

When trucks drive themselves with Chris Urmson of Aurora

Chris Urmson is one of the founding fathers of the autonomous vehicle industry. He participated in three DARPA self-driving vehicle challenges before joining the team that launched Google’s self-driving car project, which later became Waymo. Eventually though, Chris saw an opportunity to scratch an entrepreneurial itch and bring his expertise to an industry that was ripe for it: trucking. This week on How I Built This Lab, Chris talks about launching and scaling Aurora, a company that is develop...

Jul 20, 202340 minEp. 535

Grindr: Joel Simkhai

On the premise that a smartphone could vastly improve his love life, Joel Simkhai built one of the most popular dating apps in the world. In 2008 he was living in LA and looking for an easy way to meet other gay men. He saw the early potential of the GPS-enabled iPhone, and a year later, launched Grindr: an app where users could determine if a potential date - or a quick hookup - was down the block or ten miles away. With no background in coding or app design, Joel bootstrapped Grindr into a glo...

Jul 17, 20231 hr 9 minEp. 534

Delivering the future in drones with Keller Rinaudo Cliffton of Zipline

Keller Rinaudo Cliffton thinks we’re already experiencing the technology of tomorrow, just that it’s not evenly distributed... About a decade ago, Keller transformed his smartphone robot company into Zipline, which today orchestrates on-demand drone deliveries all over the world. Zipline got its start delivering critical medical supplies to hospitals in Rwanda: a testament to Keller’s belief that innovation is already improving lives outside the U.S. This week on How I Built This Lab , Keller re...

Jul 13, 202339 minEp. 533

Mary's Gone Crackers: Mary Waldner

While working as a psychologist in the Bay Area helping people with their problems, Mary Waldner discovered one of her own; at the age of 43, she was diagnosed with celiac disease. The foods she’d been eating all her life had been making her sick, so Mary came up with a solution. She decided to create a healthy gluten-free snack cracker that she could make at home, and eat in restaurants when her friends were eating bread. As it turns out, lots of people loved Mary’s crackers and they encouraged...

Jul 10, 20231 hr 7 minEp. 532

When robots recycle with Matanya Horowitz of AMP Robotics

Matanya Horowitz is not above dumpster diving in the name of innovation. His company, AMP Robotics, has developed robots to help waste management facilities better sort through incoming trash and separate recyclables. AMP has tested and refined their technology since launching in 2014, in part with materials that Matanya and his team personally picked from the garbage. Today, their robots can be found in hundreds of facilities worldwide, including some of their own. This week on How I Built This...

Jul 06, 202333 minEp. 531

The Lip Bar (TLB): Melissa Butler (2020)

While working long hours as a Wall Street analyst, Melissa Butler started making lipstick in her kitchen as a hobby. But it soon turned into an obsession, costing thousands of dollars. She was frustrated by the lack of diversity in the cosmetics industry, and as a Black woman, wanted to create lipstick colors that complimented her complexion and style. So in 2010, she launched The Lip Bar, with bold colors like green and purple, and boozy names like "Cosmo" and "Sour Apple Martini." Undeterred b...

Jul 03, 20231 hr 12 minEp. 530

Reimagining seafood production with Aryé Elfenbein and Justin Kolbeck of Wildtype (2022)

When Aryé Elfenbein and Justin Kolbeck met in 2011, they had no intention of starting a business. Aryé was a cardiologist, and Justin was a diplomat who had lived in countries all over the world. But their chance meeting at a dinner party led to a deep friendship focused on working together to change the world. Through regular Saturday morning brainstorming sessions, they settled on pursuing a scientific approach to growing meat for human consumption. This week on How I Built This Lab , Aryé and...

Jun 29, 202343 minEp. 529

Dutch Bros. Coffee: Travis Boersma

From a coffee cart parked uneasily in a grocery parking lot, Travis and Dane Boersma grew Dutch Bros into a sprawling chain of 700-plus beverage restaurants. Before they got started in Grants Pass, Oregon, in 1992, Dane had never tried espresso, and neither brother knew how to make it. But with the help of nearby experts, they learned the craft—and even improvised their own recipes, like mocha made with chocolate milk from a local dairy. Eventually, Dutch Bros would go from pushcarts to drive-th...

Jun 26, 20231 hr 18 minEp. 528

Reinvesting in our cities with renewable energy with Donnel Baird of BlocPower (2022)

When Donnel Baird was a child, his parents would regularly use the oven to heat their Brooklyn apartment -- a dangerous and energy-inefficient practice that’s unfortunately not unique to New York City. As an adult traveling the country with the Obama for America campaign, Donnel saw countless homes and apartments wasting power and jeopardizing resident safety because of dated infrastructure. He founded BlocPower in 2014 to address this precise problem, focusing on low-income communities so often...

Jun 22, 202348 minEp. 527

Spikeball: Chris Ruder

When Chris Ruder set out to revive a ball-and-net game from his childhood, he was pretty sure he would fail. He wasn’t really into sports and had never run a business. But after 15 years, Spikeball has grown into a thriving brand with a global following. Spikeball is a two-on-two game where players hit a rubber ball onto a circular net. Invented in 1989, it never took off. But in 2003, when childhood friends dusted off a duct-taped set, Chris began daydreaming about bringing it back to life. For...

Jun 19, 20231 hr 10 minEp. 526

Saving the f#$%ing rainforests with Shara Ticku of C16 Biosciences

Palm oil is a wonder ingredient, used in almost everything from toothpaste and oat milk to biodiesel and laundry detergent. But to keep pace with rising global demand, producers have burned down millions of acres of rainforests to create more palm oil plantations, worsening climate change and making the air hazardous for entire countries in the process. C16 Biosciences has a plan to save those rainforests – and to shake up the behemoth palm oil industry while doing it. Since founding the company...

Jun 15, 202343 minEp. 525

Harry’s Razors: Andy Katz-Mayfield and Jeff Raider

Two college-era friends set out to change the face of shaving—and in the process, took on one of the biggest companies in the world. In 2011, Andy Katz-Mayfield and Jeff Raider realized they shared a common frustration with an everyday purchase: razors. Locked behind counters like diamond bracelets, they were inconvenient to buy and expensive to replace, with branding that seemed more suited to James Bond than a regular guy. So Andy and Jeff took on the Goliath of the shaving industry, Gillette—...

Jun 12, 20231 hr 13 minEp. 524

Tapping the heat beneath your feet with Kathy Hannun of Dandelion Energy

Millions of American households rely on oil for heat. Growing up in New Hampshire, Kathy Hannun was familiar with this decades-old and environmentally-taxing approach. As part of Google’s innovation lab, X, she began unearthing a solution — indeed from underground... This week on How I Built This Lab, Kathy discusses how her company, Dandelion Energy, has made geothermal energy accessible for heating and cooling homes across the northeastern United States. Plus, Kathy explains why widespread ado...

Jun 08, 202332 minEp. 523
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