How I Built This with Guy Raz

Guy Raz | Wondery•wondery.com

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays.

Last refreshed: June 18th, 2026 at 7:25 AM

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Advice Line with Shazi Visram of Happy Family Organics

Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across the pond in the United States. Then Rachel in Pennsylvania considers private labeling for her protein-packed sprinkles. And Andrew in California wonders whether he should seek investment for his pleasantly-scented soil additive. Plus, Shazi discusses why entrepreneurship is one of the most creative outlets a person can have. Thank you to the founders of Freet Barefoot, SprinkleBites, and PlantAmika for bein...

Jun 18, 2026•45 min•Ep. 845

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

When Maxine Clark left a top job in retail to start a make-your-own stuffed animal store, people thought she’d lost her mind. Investors doubted it. Friends questioned it. Retail experts couldn't understand how it would scale. But drawing on more than 20 years as a retail executive, Maxine built a massively successful shopping “experience,” where kids could stuff, dress and personalize their own stuffed animals. Today, Build-A-Bear has generated billions in sales, survived the decline of malls, w...

Jun 15, 2026•1 hr 4 min•Ep. 844

Advice Line with Christina Tosi of Milk Bar

Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then Chloe in the U.K. considers which markets to target for her at-home crafting kits. And Christy in Washington wants to convert gifters into repeat customers for her coffee flavoring brand. Plus, Christina’s take on why Milk Bar is better served with her as Chief Experimenter rather than Chief Executive. Thank you to the founders of The Beau Collecti...

Jun 11, 2026•45 min•Ep. 843

For the best experience, listen in Metacast app for iOS or Android