How I Became ...

Ashley Samuels-McKenzie and Charles Parkinson•www.weunify.co.uk

How do you become a CEO? How do you run a £10-£100m+ company? How do you start your own company? Learn from people who've done it, here on How I Became...

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Episodes

E07 How I Became President Of Dentsu Creative UK | Rowan Manning

‘You miss one hundred per cent of the shots you don’t take’ – Wayne Gretzky Narrowly avoiding a career in the local shoe factory after a presumptuous teacher discarded her dreams of becoming a barrister, Rowan Manning has built an impressive career with humour, honesty, and a core of steel. Suffering with imposter syndrome throughout her professional life, Rowan learned that throwing yourself into the abyss is less painful than avoidance. In addition to being President of Dentsu Creative UK, Row...

Oct 19, 2022•1 hr 38 min

E06 | How I Became International CEO and Vice-Chairman Of VCCP & President of The IPA | Julian Douglas

“In the middle of difficulty lies opportunity” - Albert Einstein When Julian Douglas became president of the IPA (Institute of Practitioners in Advertising) that was the quote he chose to open his first speech with, and it was no mistake. You could say Julian has built his career off meeting challenges head on, and in doing so has built up quite the resume. In addition to being president of the IPA, Julian is also currently: - International CEO & Vice-Chairman of VCCP - Founder of private ka...

Sep 21, 2022•1 hr 35 min

E05 How I Became Co-Founder & CEO Of GUAP | Ibrahim Kamara

Ibrahim Kamara’s career began selling Lucozade at school. Now, he’s the co-founder and CEO of GUAP, a seven-figure company that can rightfully be described as the home of emerging creatives. His early life was challenging, seeing his family go from financially wealthy to arriving home to see all their possessions outside on the street, when business took a turn for the worst and his parents separated. He openly shares the impact of witnessing domestic abuse in the home and how that inspired him ...

Jul 28, 2022•1 hr 31 min

E04 How I Became Managing Director of OMG UNITE | Serhat Ekinci

“I grew up in a place you would call very rough… where drugs and fights were part of day-to-day life.” When he came to the UK, Serhat Ekinci was working in a coffee shop, unable to pay rent. Now he’s the Managing Director of Unite at OMG, which last year spent £15M on minority-owned businesses. “We went from a low six-digit to seven-digit numbers… when I first joined I never thought this was going to make a million; we made it. The team grew… we built the most efficient team. We went from having...

Jul 22, 2022•1 hr 37 min

E03 How I Became Chief Brand & Communications Officer Of The Paralympics | Craig Spence

Planning the worlds 3rd largest sporting event during a global pandemic is no easy task. That's just one of the many crisis situations Craig and his team have had to manage. After the success of London 2012, the Paralympic movement and it's mission of changing the world through sport, was at risk of losing all its progress. Rio 2016 was close to collapsing... With only 150k tickets sold with just weeks to go, the whole organisation could go bankrupt. Craig and his team got to work, the rallied t...

Jul 13, 2022•1 hr 33 min

E02 How I Became CEO of dentsu X | Beth Freedman

In 2020 Dentsu International, a global advertising group with 45,000+ staff and net revenue of $8.4bn were looking for a new CEO of dentsu X. Beth was Managing Director of gyro UK. A colleague recommended she applied. Her reaction? "They'll laugh if I apply" After speaking with friends, she changed her mind…. She entered her application on the final day. This would be her first role as CEO... Tune in to hear what happens next.. Topics discussed: Growing up in the USA Inspired by female role mode...

Jul 04, 2022•1 hr 39 min

E01 How I Became Co-Founder & Head of Talent of The Elephant Room

From intern to co-founder in 12 months. Her CEO with a six-figure salary offered her a job at the end of her internship. She politely declined. In that same meeting, he offered to start a company with her. She's now co-founder of The Elephant Room, a creative agency making waves of change through their One Month Mentor program created by Shannie. Topics discussed: Love for Jamaican culture Growing up around National Front and EDL in Birmingham Dealing with mental health challenges with close fam...

Jun 27, 2022•1 hr 32 min

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