E40 | Winning Under Pressure: From FIFA and Arsenal to £450bn Government Triumph | Rupert Daniels - podcast episode cover

E40 | Winning Under Pressure: From FIFA and Arsenal to £450bn Government Triumph | Rupert Daniels

Jan 24, 20241 hr 58 minEp. 40
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Episode description

As the Director, Services and Skills at the Department for International Trade, Rupert Daniels assumes the crucial role of aiding UK organisations in their global expansion endeavours. His responsibilities encompass fostering export development and attracting foreign investments. Rupert's diverse portfolio spans across various sectors, including sports, film, television, music, gaming, fashion, education, and digital commerce. Collaborating with teams both within the government and the Department's international network, he actively promotes international trade, stimulates export growth, and secures investments into the UK.

Prior to his current position, Rupert served as the Global Marketing Director at Cambridge University Press, bringing with him a wealth of experience from senior roles at Arsenal F.C. and FIFA. With over two decades of global experience in sales, marketing, media, digital, data, and branding, Rupert has a comprehensive understanding of the intricate dynamics of business.

In Episode 40, Rupert engages in a thought-provoking discussion centered around the significance of personal development, the pursuit of one's aspirations in life, and provides valuable sports marketing advice.


We discuss:

- Nurturing your formative years in Cambridge

- Embarking on the academic journey of sports science

- Serving as the personal trainer for Princess Diana

- Deciding to leave your job to pursue an MBA

- Undertaking an internship at the age of 27 for the Rugby World Cup

- Taking on the role of an account handler for UEFA Euro 2000

- Breaking your elbow and being terminated from your job on the same day

- Coping with the profound loss of your father

- Navigating the tumultuous terrain of heartbreak

- Embarking on a transformative journey of personal development


Chapters:

(00:00:00) Taking Control of Your Response

(00:06:03) Starting a Career in International Business and Trade

(00:11:57) Discovering a Love for Sport Science

(00:17:43) Memories of Diana and Media Attention

(00:23:34) A Car Accident Changes Everything

(00:29:24) Sports Marketing and ISL

(00:35:18) Bankruptcy and Corruption Scandals

(00:41:13) The Sponsorship Deal with Yahoo

(00:46:49) The Importance of Staying Put

(00:52:46) Increasing Efficiency and Creating Value in Sports Marketing

(00:58:32) Remembering My Dad

(01:04:38) Life Lessons and Treasured Memories

(01:10:45) Monetizing Creative Ideas and Innovative Marketing

(01:16:40) Generating Fan Base through Text Messaging

(01:22:18) Moving On and Personal Challenges

(01:28:11) A period of confusion and loneliness

(01:33:59) Embracing Uncertainty and Living in the Present

(01:39:52) Choosing Your Response to Attack

(01:45:33) A Commission and Its Purpose

(01:51:30) A Conversation on Novelty and Connection

(01:57:24) Becoming Director of Services and Skills for UK Government


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