E38 | Unlock Your Hidden Passion: Follow Gihan Hyde's Unexpected Path to a Fulfilling Life – Discover How

Gihan Hyde, the accomplished CEO & Founder of CommUnique, one of the UK’s most renowned ESG Strategy and Communications Advisory Firms. Communique is B.Corp certified making it the first Black, Arab, female-founded organisation to be certified in the world. Gihan is the recipient of the UK’s “CEO of the Year” award for the work she is doing with the sustainability specialists who are from underrepresented communities and from underdeveloped countries. Gihan is one of the most influential “40 over 40” communications professionals in the world according to Campaign Magazine and LinkedIn top ESG Voice. And is the “Black Female Leader” to watch out for in 2023 according to CIO Magazine. Prior to founding “Communique” Gihan led some of the largest ESG diversity and change communications departments including BP Workplace Sustainability, Barclays Internal audit, HSBC Asset Management, M&S HR, and the Riyadh Metro Project. Her work impacted more than 150,000 employees, and 200,000 customers and closed $300m worth of sales deals. In this week's episode, delve into the rich narratives of Gihan's life, gain valuable career insights applicable to all stages, and explore the significance of embracing risks.

We discuss: - Childhood in Sudan - Assuming the role of the eldest daughter - Coping with the loss of a parent at a young age - Transitioning from Chemistry to Marketing - Overcoming challenges to secure a job - Defying categorisation and refusing to fit in one box - Embracing an unconventional job choice - Discovering passion at any stage in life - Establishing a company that provides opportunities to others - Emphasising the significance of sustainability - Acknowledging the importance of taking risks

Chapters:

(00:00:00) The Master of Your Own Life

(00:04:17) Growing up in Sudan

(00:08:50) Teaching Resilience to Children

(00:13:27) Dealing with Grief and Compartmentalization

(00:17:33) Celebrating Christmas in Sudan

(00:21:59) The Middle Child Syndrome and Family Dynamics

(00:26:22) Transitioning from Chemistry to Marketing Communication

(00:30:35) Building Rapport and Trust

(00:35:03) The Importance of Asking Further Questions

(00:39:44) The Discovery of Internal Communications and Change Management

(00:44:17) The Challenge of Breaking Gender Barriers in the Construction Sector

(00:48:46) Gaining Buy-In and Effective Communication

(00:52:58) Changing Behaviors of Employees

(00:57:09) Embracing a Non-Linear Career Path

(01:01:36) The Power of Networking and Self-Belief

(01:06:12) Fighting for Change and Impacting Lives

(01:10:32) Building a Sustainability Culture

(01:15:05) Perception of Sustainability Across Cultures

(01:19:25) Change Management and Empowerment

(01:23:47) Taking Charge of Your Life

(01:27:57) The Power of Doing Things Together

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