E23 | Top CEO Tips For Your First 7 Days | Bill Scott CEO Droga5 & MD Accenture Song UK&I

November of 2015 marked the momentous occasion when Bill stepped into the role of CEO at the prestigious Droga5 London office. 

In April 2022, Bill was appointed as the Managing Director, Accenture Song UK&I. This move brought about a more expansive role for him, encompassing added responsibilities. His new position involves the supervision of all creative agencies under Accenture Song situated in the UK and Ireland.

Emerging from the dynamic Grey London, here he held the esteemed position of Group Managing Director. Before his Grey chapter, Bill's narrative unfolded over a remarkable 13-year period at BBH, where he embodied the roles of Client Services Director and Managing Partner. Within these roles, he forged deep-seated connections with an illustrious clientele including Audi UK, Unilever and Waitrose. Amidst the dynamic panorama of the Asia-Pacific region, he channelled his energies into projects that breathed life into names like Mercedes-Benz and Johnnie Walker . Across cultures and landscapes, his leadership painted narratives that resonated. 

Bill's journey remains a testament to his prowess in shaping brands, fostering connections, and embracing the world's diverse narratives.

We Discuss:

-Overcoming homesickness at boarding school

-Walking out in the middle of your exams

-Interning at Saatchi & Saatchi

-Running accounts like Sunny Delight, Lynx, Mercedes and Audi

-The challenges of work and personal life

-Proving yourself as an Managing Director

-Receiving a text, asking if you’d like to be CEO…

-Turning a start-up into a renowned agency

Chapters:

(00:00:00) A Journey in Advertising

(00:04:51) Accolades and Recognition

(00:09:19) Childhood Troublemaking

(00:13:29) Academic Challenges and Pivoting Path

(00:18:07) A Change in Career Path

(00:22:23) From Junior Accounting Tech to BBH: The Sunny Delight Campaign

(00:26:51) Transition to BBH

(00:31:32) The Success of the Dance Craze

(00:35:51) Starting a Small Business in Singapore

(00:40:22) Adapting to a new work environment

(00:45:04) Managing the Audi Account

(00:49:42) Managing a Portfolio of Clients

(00:54:07) Getting to Know the Team and Clients

(00:58:35) Steep learning curve and working on client business

(01:03:08) Protecting animals on the road with reflective paint

(01:07:54) Discussing the Ambition for Droga5 Europe

(01:12:30) Joining Droga London as CEO

(01:17:21) Transitioning to a Small Startup

(01:21:52) Winning and Building Client Relationships

(01:26:25) Barkley Card and the Rise of Domestic Noise

(01:31:09) The Acquisition of Droga5 and Future Proofing the Business

(01:35:41) Joining a Huge Ecosystem

(01:40:12) Consolidating Brands under Accenture Interactive

(01:45:03) The Role of Creativity Beyond Ad Campaigns

(01:49:44) Creating Conditions for Success

(01:54:29) Building Your Personal Brand

(01:58:42) Rising Higher with Job Skills

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Credits:

Director: Charles Parkinson

Poet & VO Artist: Ashley Samuels-McKenzie

Editor:  Catherine Singh