Solo Episode: AI Trends I’m Watching and How I’m Helping Clients Pivot

A space where curious minds like you can come together, share ideas, and I'll also be bringing you exclusive discounts, free trials and insider resources so you can test drive the latest tools and tech yourself. Because AI isn't just a trend, it's a shift. The sooner we embrace it, the more freedom, creativity, and opportunities we'll unlock.

so let's speak a bit about some of the trends that I see coming through ai. It's April, 2025 the president just signed an executive order bringing AI into schools. Grades K through 12 are now going to be learning and integrating ai. I feel this is a bit controversial just from speaking with clients, a lot of people are hesitant to bring AI into the workforce. They don't want their, employees to become reliant and not retaining any knowledge should they need to recall it. Live on a call, right?

And you can. Relate this to schools as well. What are we learning if kids can use ai? I like to challenge that and think well, what are you teaching that AI can't replace and how are you making. Your students more competitive in the workforce. That teases a little bit into what I've been working on with clients as well, is positioning your brand and your business in an AI era. What does that look like?

When knowledge is free, people are able to go to A GPT and it rises the question of what are we really learning and teaching and needing to do anymore, and. Adapting and pivoting in the ways that are necessary remaining competitive against ai because it's happening whether we like it or not, and it's time to position ourselves, whether we're students or we're business owners effectively.

I love talking about all of this stuff the Work Trend Index annual report came out from Microsoft It's an annual survey and Microsoft looks at how AI is reshaping knowledge work inside organizations. One of the things mentioned in this report, and I'm happy to link it out is that companies are moving from AI assistants to more autonomous agent run workflows where every employee becomes an agent boss while humans set direction and agents execute. I have been speaking a lot with my.

Peers and colleagues about this how already agents have entered the workflow. If you don't know what an agent is, I am putting together a really easy get started guide with AI where it breaks down this vocabulary. In my Get Started guide, I'm gonna share links to communities I have found supportive that give you a lot of how to guides how to get started. One of the greatest ways to explain what an agent is an agent is able to think and make decisions and improve on its own.

Think of the concept of AI can create a recipe for you versus an agent is able to go in and be the cook in the kitchen that adapts with the ingredients that improves as it goes and is able to do it full circle. And going back to this annual report, they are talking about agent bosses. What is an agent boss? Companies are already adapting this one to six approach where one person is overlooking six agents.

This is happening real time People are going in and replacing staff with agents and are now hiring agent managers. That is a big shift in the employee marketplace, this is why it's super critical to start learning ai. You wanna be the person that is able to readily manage and oversee AI and be familiar with how to speak to ai. To be adapting and staying ahead of this knowledge. OpenAI just released its own academy there are many places online that you can go and be learning this for free.

I'm also gonna share some of my favorite newsletters, how I say up to date with everything that's coming on through ai. So definitely keep a lookout for that. Get started guide, I'll be sharing soon on my Instagram. Another great report that came out was the Future of Jobs Report in 2025 by the World Economic Forum. This is a global survey. It talks a lot about what to expect between now and 2030 with the job market.

They believe AI is going to create 170 million jobs and displace another 92 million. Just when the internet came out there was no such thing as digital marketing. New jobs are being created that we haven't seen before. What does it look like to be an agent boss or an agent manager versus an employee manager? The future of jobs report shared that 39% of core, skills are going to change. Think about everything that you do day to day. 39% of those core skills are no longer gonna be relevant.

By 2030. And a lot of that is happening in real time now. How are you replacing and growing that 39% with new skills that are needed in this new job market and in this new day and age? My goal is to be consistently sharing news and what I'm learning with you in real time online. Feel free to follow me on Instagram. I have a few different accounts.

I have one called Brookesgrowthcode, that's where I'm currently spending a lot of time talking about branding and strategy in the AI era and how to position yourself. I'll also share any hacks that I'm learning. You can follow HowIAI.Podcast for updates on guests that are coming up and key findings that they shared. I'm also launching a substack community, and this is gonna be where all of my show notes are going to live, and I'm working on uploading the videos from my podcast.

To YouTube and embedding them into substack. I wanna encourage people to go in and be commenting and sharing about their key learnings and findings. Everyone's super interested in what tools I'm learning right now and what I'm finding helpful and useful. I am currently teaching myself Zapier, and that is an automation system, one that I find I. Most approachable and easy to use. I recently had a training in the Collective he trained us on N8N.

And it was pretty comical 'cause a lot in that training were beginners and it was pretty difficult Relevance AI is another one that they've done trainings with us and Make.com as well, but I like how Zapier makes flows really easy you can tell it what you want in layman's terms and it's flows that integrate with a lot of the tools that you might already be using. My clients are already using tools like Notion Slack Trello, and you can create what they call Zaps of.

Once this trigger happens, then do this. They even have Zaps already set up and templates and suggestions. I've been helping some of my clients with automation and get some of their busy work that they do repetitively every day taken care of. I had another conversation with a colleague recently about how these LLMs can hallucinate, and he told me about a creative solution he's been doing for a couple years now called a RAG system. You can connect it with Notion or Airtable.

I'm not gonna go in depth about the technicalities of it, but I can share a link in the show notes I know chat, GPT recently updated where you can connect your Google Drive and use that as your shared database as well. But I believe that the RAG system is still more effective for preventing hallucination. So that is another cool thing I learned this week. Love dining out. Here's a little gift for you. I've been using InKind and it's honestly a game changer for food lovers.

It's like a universal dining wallet that earns you 20% cash back at amazing restaurants, cafes, and bars nationwide. And as I thank you for being a listener, you can grab $25 off your next $50 tab when you sign up with my link Just pay with InKind, earn rewards and use them on your next outing. A quick heads up. This offer is for new InKind users only. Valid one use per guest and covers food, drinks and tax, but no tips or fees.

The credit expires 30 days after you claim it, so don't let it go to waste. Check the show notes for my affiliate link and enjoy your next meal on me. Well kind Of. ​So that brings me to positioning yourself in the AI era. It's critical because AI is going to be your biggest competitor. Unless you're. Selling common goods like toilet paper or things that are necessities that we buy every day. Chances are artificial intelligence is going to be one of your competitors.

One of the things I like to speak to in marketing is the SWOT analysis, which is your strengths, weaknesses, opportunities, and threats. Your personal strengths are going to be what humans do better than ai and how to use that as leverage. This can be things like emotional intelligence, instinct, your lived experiences. Storytelling and highlighting those experiences because AI doesn't have a lived life like you do.

Think about a year from now when everybody has a ton of Instagram accounts that are automated. Think about how convoluted the space is going to be and make sure your brand doesn't sound like everybody else, AI has a lot of opportunities where you can delegate your work. You have a lot of time to put into creative pursuits and get to know your client reach them more individualized and hyper-personalized. Standing out on this algorithmic sea of sameness.

If your brand feels too produced, people aren't gonna connect. There's this huge false urgency to scale fast, I think it's never been more important to slow down and get crystal clear on who you are as a brand and what makes you unique and why people should come to you versus going to AI to learn or having AI create the website for them.

There's a lot of jobs that are being disrupted right now when it comes to copywriting and creative assets and outlying what makes you unique and why people would wanna come to you versus having AI do it. Everything we've ever wanted is at our fingertips. At a push of a button with ai, giving everyone the same tools and playbooks, everybody's gonna be professional at the algorithm. Everybody's gonna know how to do email marketing at the top of their game.

It's no longer going to be about who can execute. It's gonna be about who can really originate. I recently had the opportunity to speak here in Miami at a Women in AI panel.

It was an amazing evening, I thought it would be fun to share some of the questions that we had there with you all One of the questions was career stability, with AI and everything being automated and what my thoughts were I feel it's a critical time to be upskilling right now it's important to take a pause in your business and to be working on your business rather than so involved in your business. It's gonna pay off in the long run.

If you take that time and integrate new systems into your workflow, be able to pivot where you can. I thought it'd be fun to share examples, online. I'll do that in the coming weeks of suggestions I have for how to pivot. An example is what if you were a copywriter and all of a sudden your. Job is at risk for ai, or maybe you've already lost a lot of your client work.

What I would do in that situation to pivot is to think how to market to clients and people are using LLMs and everything's being auto summarized with ai. A lot of. AI generated content that's written is being flagged as spammy. So if I was a copywriter, I would be pivoting and educating around the importance of making sure that your messaging and your writing isn't being flagged as spammy because you're not editing what an LLM writes for you. Whether that be Claude or Chat GPT.

That's a really good use case, example of how to remain competitive and how to shift your marketing and your messaging around. The age of ai, another question from the q and a I was in recently was, how are you preparing your clients for the AI era? It's a very unique time where there's more people working for themselves than ever.

I think that what's going to help people stand out is the ability to remain agile things are gonna be very shifty for the next couple years, and to encourage experiences that sharpen those skills. I've been going to a lot of summits and retreats. I just went to eMerge here in Miami. I went to an AI agent summit, I'm going to a hacker house in Bali this summer. And the intentionality of putting myself in a space of creativity and hear how everybody else is adapting and using ai.

And completely rework the way that you approach things now, and to be applying yourself to spend an hour a week. Learning and exploring and encouraging these sandbox environments in your team is exactly how you can prepare for this AI era. The last point I wanna make a lot of ideas that I've had, I've seen other people act on quicker, which is teaching me to act faster. In the age of ai, the faster you can act on your ideas, the better.

If you have a good idea, a lot of people probably have similar ideas. And it's the first person who acts that will get rewarded. How quick can you execute on your ideas? Do you have an idea right now that you're sitting on that would be a great opportunity in the age of ai, in a blue ocean moment it's never been an easier time to build a website, create an app, vibe code, and get these things. Out into fruition.

Just a word of encouragement because chances are you're in a unique industry or you're in a niche industry and you have a solution to a problem that a lot of people can benefit from. I am super excited to go to the hacker house in Bali this summer because I have a lot of ideas I want to execute on, I'm excited to be meeting with the Collective and, build. That's my goal this year is to build more.

Lookout for exciting product announcements coming from the community I'm working a lot with Collective ai. I have a AI quad pack we're gonna be sharing. They're gonna give you access to their prompting database. Some custom GPTs. I'm going to do an entire offering around the benefits of custom GPTs share a lot of my favorite ones that are already out there because we don't need to reinvent the wheel. I have a really exciting guest coming up. She works in the. Coaching space.

I have a bit of experience in coaching as well. I'm excited to hear how she's integrating ai. She seems to be automating a lot for her social media. I am going to be interviewing a newsletter marketer who has brought her subscriber list to over 30,000 followers I also have another woman that is fantastic when it comes to marketing automation and has been getting into the robotic space, a lot of cool guests coming up that I can't wait to share so thank you for listening on my first solo episode.

It was great to share what I've been thinking, some of the projects I'm working on there's gonna be a wave of really cool technologies and products in the coming months and coming years, it's a really exciting time to be alive and I'm excited to be on this ride with you all. I do wanna ask if you've enjoyed this reach out to me. Share this with a friend I would love if you could rate and review this really helps the podcast get out to more people.

If this helped you, think about AI differently, send it to one person who needs it. I think I'll do more solo episodes in the future, reach out share some questions so that we can have check-ins with each other. Alright. Thank you again for tuning in and see you on the next episode of "How I AI." I hope today's episode opened your mind to what's possible with ai. Do you have a cool use case on how you're using AI and wanna share it? DM me.

I'd love to hear more and feature you on my next podcast. Until next time, here's to working smarter, not harder. See you on the next episode of "How I AI." This episode was made possible in partnership with the Collective ai, a community designed to help entrepreneurs, creators, and professionals seamlessly integrate AI into their workflows. One of the biggest game changers in my own AI journey was joining this space.

It's where I learned, connected and truly enhanced my understanding of what's possible with ai. And the best part, they offer multiple membership levels to meet you where you are. Whether you want to DIY, your AI learning or work with a personalized AI consultant for your business, the collective has you covered. Learn more and sign up using my exclusive link in the show notes.