Welcome to How I AI the podcast featuring real people, real stories, and real AI in action. I'm Brooke Gramer your host and guide on this journey into the real world impact of artificial intelligence. For over 15 years, I've worked in creative marketing events and business strategy wearing all the hats. I know the struggle of trying to scale and manage all things without burning out, but here's the game changer, ai. This isn't just a podcast, How I AI is a community.
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hi everyone. Welcome to another episode of How I AI Today I have a very special guest. Her name is Natasha Clower. She is a clarity coach and mentor for men and a bestselling author. She guides corporate managers, founders, and entrepreneurs to inner clarity to attain their goals with ease. I am so happy to have you here today, Natasha. Thank you for being here if there's anything you wanna share and welcome our guests and expand on your background, I'd love to dig in
well, thank you so much for having me. It's quite an honor and it's such a fun topic. I will share a little bit about my background. I came from corporate technology world I worked for many years at Microsoft, I would say I never been a bleeding edge adapter of the technology, but I was always looking for the cutting edge and testing it out.
So over the journey of my life, then I came into coaching, I basically gathered the guts to step into what I truly wanna do this is how the connection of two worlds combined, the practical, the mystical, the spiritual, the transformational.
Beautiful. I am excited to chat with you about coaching and how it relates to AI and the mindset around it. I have a bit of experience coaching myself, and I think this is gonna be a very unique conversation. I wanna kick it away with when did AI first enter your world? Not as just a tool, but something that aligns with the work that you do.
I cannot recall a specific ah, moment of when it came about. For me personally, it was a very gradual exploration because I was seeking shortcuts, ease. That's my mantra in life. How can I achieve X the easiest way and I will test the path, and if it's not easy enough, I'll switch. So to me, AI fits into that definition of exploring methods that make my life easier. And before chat, GPT. I was still at Microsoft they had copilot, within the PowerPoint. That was a designer.
It's suggested to you different layouts of slides. I loved it as a collaboration tool and I think that gave me the opening into this world where we are at now, where there is so many digital assistance that help you with collaboration.
I think that was the first insight to a lot of individuals using AI for work every day was co-pilot. They did such a great job in addition to copilot, are there any other tools that you use consistently? What does your current tech stack look like?
That one is a hard question because I do experiment with a lot of tools because out of sheer curiosity, what they do, what they can do, how far they came along, and so forth. Currently, I use every version of ai intelligence either embedded inside the tools or I directly go to tools.
So on a regular daily basis, if we're going through the full stack, I'll narrate my ideas, my thoughts into the phone and then I use dictate transcribe function in word it'll transcribe it and then I can plop it into Claude to format it. To make sure it's tightened up or broken down in different elements. So I use Claude quite a bit and lately the role AI will function for me is editor. I would ask questions as if, what am I missing?
Or if the person hears this or listens to it, what are the main aha moments? That gives me a chance to double check whether the message I wanna convey is coming across or not. And then I go on my own and rewrite it. So that's my main buddy. To me, Claude is he, and so I worked with him as a assistant and I treat that particular tool as a person.
My prompts are really long how I speak and I discuss collaborate and So that was a journey because in the beginning I started with ChatGPT and didn't particularly like it. I didn't like the style. It took way too many prompts to get to the output I wanted, and so I ended up spending more time communicating that tool rather than getting the output. So I switched to Claude for that. I use Gemini if I need to do research.
For example, if I have written or had an idea for a topic I wanna convey and I wanna research other, any scientifically backed research across the last 50 years, I will go to Gemini. To do the research, I feel that tool is much more robust and the past it will come up with all sorts of wonderful sounding true, but not really facts. So I learned my lesson of asking for actual link where it got that information from, and then with that fact checking function, I think it works really, really well.
Those are just general AI interactions that fill my day. Even on a regular basis I don't go into Google search or Bing search I go to the AI either Gemini or co copilot to give my answers. Next one on my daily list. Actually there's two it's Filmora the video editing software and Canva. within those a lot of users know there is magic creator it's so beautifully integrated in there that you don't even think that it is actually based on AI and it's creates those little nifty drawings.
I really like the visual representation of the ideas and I put the prompt that it needs to be in the pencil drawing so it's just a stick figure to annotate the concept. I find it beautiful this is the one tool is helpful if I need to convey something.
Wow, I haven't used Canva Magic in that way with calligraphy, that a cool use case. I'm gonna try that soon.
I discovered it by mistake I was searching for elements and graphics to add and it was suggested and you can click show more and boom, it opens up with so many. Then it gave me an idea of how to prompt it because a lot of it, I feel it's not that AI is teaching us something we are learning. How to communicate, how to prompt do the prompt engineering. And that is the journey in itself it's a true garbage in, garbage out.
If you are not conversing well and not being clear of what you want, the outcome, there's no magic wand out there. If you are not clear, ai not gonna be clear. So Canva is a bit more of shortcuts in finding graphics that they need. Filmora, I have not tried the other video editing tools widely
Cap cut.
I think it has the same features as Filmora. in Filmora specifically what I use for editing my videos is doing dynamic captions then bringing, if I film on two angles to camera, like my phone and the camera or computer screen and my phone, for example. You can load those inputs simultaneously and it brings two view videos. It synchronizes it so you can go a roll versus B roll very quickly.
Converting your video into the short, I use it strictly for inspiration because I don't like the output, how it comes up. The camera keeps moving it irritates the heck out of me and I think would irritate the viewer as well but it gives me an idea, first of all, title of what the post or titles might be suitable. And second, it's always fascinating to me what AI will come up as the highlight of whatever your video is.
I look at that as inspiration to say, Hmm, that is a nice point and standalone item. And then I'll go and just cut that portion out of my video myself. So that's heavy usage. The next two is off and on, one is VID IQ. It's a tool optimization for YouTube videos. The way I use it the suggesting of tags, hashtags, keywords, it's good exploration.
It's still not the best if you are in the browser with the VID IQ where you're posting your YouTube however, if you go to the app then the keywords, hashtags work beautifully. Description works well. The title exploration of how to title it is beautifully designed and I think it works wonders. I do use the AI feature there, the function called Thumbnail in their app directly.
once I cut a rough version on my video, on Filmora, I upload that file to VID IQ and into Thumbnail for it to suggest what would be Thumbnail. And then I use that as this concise title and go to Canva to create a Thumbnail.
So those are my current stack and there is several other softwares that I have tried that I can mention for people who are just starting out for example those that are scared of creating videos and just petrified of that function to begin with or building websites and general photos we can go in that direction I'm happy to share.
You touched on a couple things. I haven't gotten into Filmora yet I know that you have a lot of experience with YouTube. That seems to be one of your main channels. I haven't had an opportunity to speak with anyone specifically about how they're using AI with YouTube. I myself have been working towards launching a YouTube. I have all the video content from my former podcasts that I need to get up and rolling, but it seems like a whole new beast to take on.
I love that you shared VID IQ I'm gonna look into that. I also agree with you speaking to AI with voice. I prefer to do that as well. I also ask for citations when I speak to LLMs. It helps prevent hallucination and looking into the citations because sometimes those citations will be LinkedIn or Reddit, which essentially are just opinion pieces. So to always check on your citations.
I know we're in a day and age where it's very important to be on the camera, developing your brand, being the face of your company. People resonate a lot more with what it is that you're servicing or selling the more you have long form content, especially video content. I think it is a great direction to dig into what else you use for video capacity and ai. But before you do I'm curious, since you started integrating these AI tools with YouTube that you just shared.
Have you been able to see your channel grow at a more exponential rate since implementing these systems and tools?
Again, there is no magic wand right. It's all about you connecting with the audience, you knowing your message being true. Really it's being true to your message and what you stand for.
I would highly recommend something like VID IQ I found that tool very easy and I saw, not necessarily skyrocketing my views or anything like this, but versus no views or not knowing what did you do wrong to, with VID IQ there is a scoring overall there is some aim as you are putting things together like, oh, did you put the end cards there's cards and then there is end screen and so forth. Kind of gives you that checklist to not forget things as you are putting it together.
Even YouTube by itself has the inspiration tab that shows you the titles, the positioning, ideas for the script to record. It was super easy. You go there, it gives you trending titles, trending topics, people are interested then it can give you. What the outline would be for your script for speaking. Like, you need to touch on this you're gonna close with this then it gives you ideas for Thumbnails and gives you ideas for alternative titles.
I think I'm on a premium subscription with YouTube but it's right there and I find it super useful. I would highly recommend especially in the beginning because you don't know what you don't know. You need some sort of guiding mechanism of, oh, I forgot to do this and including that.
I agree, having it as your little assistant and nudging you and creating, even if you have already a custom GPT about a YouTube upload checklist, I'm thinking of creating some systems and flows. I was very inspired from my previous guest, Aziza to start to create more systems and flows A to Z whether that be promotions, marketing campaigns, or publishing a podcast and all the things that go into that.
I think it really helps to sit down and also have a companion whether that's A GPT tell you a little to-do list. Speaking of the helpfulness of ai what's another benefit especially when it comes to coaches and service providers? I can imagine it's helped you free up your time for Creative Reign and to stay in your zone of genius what are benefits you feel have positively impacted you when it comes to ai?
I would say not being afraid to be on the camera and actually going onto the social was all due to AI and tools that are fully ai so some of those I no longer use because the fear is no longer there but in the very beginning as we've talked, people have some reservations. So recording themself, it seems like a big production so in the very beginning, I used Lumen. Lumen is faceless. It creates faceless it's different movies based on your text.
It's so easy to use, so easy and it creates actually quite beautiful videos in a matter of few minutes, like 20 minutes you can upload your audio, you can upload your text. Based on that, it will break it down to different frames. In each frame, it will find the movie that corresponds to that meaning of what it is you're talking.
Then it will create maybe 15 different layouts of how either it's gonna be a slide with just annotating your text as a main point in there, it's gonna be a movie playing and stuff it will lay over music that aligns with your message, background music and boom, you just export it. It's done. Like it's so, so
easy. Wow,. I have been really needing to up my video editing game and to get more into that space, I have been using Descript to create clips.
But I'm so inspired by everything that you've played around with already when it comes to ai and that's exactly what I have been looking for is to track the camera of whatever is happening in the picture to overplay messaging and scenes that are parallel to what's happening to the speakers you see the rise of these reels and recaps and videos, some of them I agree, are very overwhelming. The screen jumps around and flashes too much.
But I guess that just has to say where our attention span is going nowadays. And to keep people engaged and watch your video for longer than six seconds, you have to really be doing that now. So thank you for sharing about that. Love dining out. Here's a little gift for you. I've been using InKind and it's honestly a game changer for food lovers. It's like a universal dining wallet that earns you 20% cash back at amazing restaurants, cafes, and bars nationwide.
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Well kind Of. You spoke a little bit about your initial fear or resistance. Do you feel like moving through that is just kind of taking the leap and, starting.
Yeah, I think it's a split second decision that you make with yourself. You make an agreement, I'm gonna do it. And then from that moment on, you accept yourself with all the mistakes that you're gonna make, and you're gonna look at it as an experimental journey. And that's how I approached it. I could relate with people on the phone face to face, but going on the social, it was scary as far as what if I don't say it right?
What will happen And then what I realized, the beast was bigger in my mind than in the reality. It takes much effort and so much knowledge to actually put your message in front of enough people to make a momentum. So going live, even. Now and posting whatever that is, open the page wherever you want, Facebook, Instagram, or YouTube and just upload it. No one's gonna see it anyway. You're gonna get like two views maybe there is nothing scary out there because it's for your experimentation.
But I didn't know and I feel that was fear it's like, oh my God, what if it goes viral? What? I'm not prepared. I was the same way. I don't have systems in place if I go viral now I look at it like, what a silly thought. So the end I would say make a decision to do it and then be in congruency with yourself of what is easy for you. For example, you don't have time or money, and you need to put something together very quickly.
There is Astra is a theme that puts ai, there's several website building AI tools where you say, little blurb, this is what I do da da. It spits out the whole website. It's enough, like it's enough to get started. You don't have any professional pictures. I used AI I I took my normal home pictures.
I smile in all my own pictures, but the AI tool needs very serious face but once you find those pictures and upload there, it spit out for me 15 to 30 portraits that I use now everywhere on the website and my email. It gave more like 50, but some of it was weird. I had a hand seven fingers some of them were creepy, or well, this is really beautiful it doesn't look like me. But out of that you will be able to find at least 10 images that you can use that look kind of exactly like you.
It has your impression, it has your vibe. You don't need even to change out of your pajamas. Right? To put this all together and then with Lumen you are there to convey your message. That's what I think people miss. You are not there to please someone. You are not there to provide entertainment, Disney Pixar, and paramount that's their purpose. Your purpose is convey your message. You are so driven. If you started in a coaching business, it's because you have the yearning.
To say something, to say your way to help people just stick to that, focus on that. I would say start with Lumen. You have your story, you have your teaching, you have your style, you have your revelation record that upload to Lumen see what it comes up with. And on the first slide, just plop your picture. There is an opening slide. You good to go, upload it to YouTube or whatever social you want and see what happens.
For me, not much happened until I learned all of those techniques, you know, what drives traffic, one other thing for if people are creatively blocked first of all, we know that it's mental. No one is really blocked, right? We possess an enormous amount of thoughts I believe it's 60,000 thoughts that go through our mind a day. So to say that we're blocked is misnomer, but you need a pull something that will spark that memory you had a thought or this idea resonates. And I use Hypefury.
It's a tool that was designed specifically for Twitter now X platform. However, they expanded it it's still geared a lot for Twitter. You can write those concise posts, but you can then make them post on your other social channels. And by itself, it saves time because you can populate lots I wrote 60 in one time and uploaded it all and it just populated. And so off I go for 60 days. I have a post today. You know, it's a blurb, but it's something than nothing.
But what I love about that tool as far as the creative writing and unlocking it will give you what was trending. And you can do recent or you can do in the past, and it actually gears toward your specialty what others talked about. Then when you click create, you can create from blank, but you can create from your previous post or it kind of pre-populates it.
All right, you pretty much gave us all the tools to start our own video content business. I'm gonna look into Astra, the website builder, what was the portrait builder you created? Because i've seen some of these auto-generated portraits and they eerily look like someone's fraternal twin. Like them, but not really like them. Do you find that yours look like you? And what was that tool again?
There is lots of tools out there that do the photos I think I saw it on the LinkedIn or it was advertised on Instagram and we can link to it after we record. This particular one has different settings with a white background or you are in the outdoors. I found that outdoors do look Photoshopped, it to be as natural, but there was a portrait mode just black background. Those seem to be very good. The quality from what I understood in my experience working with ai. Is the volume of input.
It will give you a range of number of pictures to import. I did the max that they recommended and I feel that's what increases the quality what type of pictures. So you need to be facing the camera and your facial expression shouldn't be grinning or anything no smile. And once you find that and feed it to the system, then it produces, I believe it was like 30 pictures. So you pick this particular black background, for example, it gives you 30 pictures out of 30, would say five are on point.
It was worth it I think it was like 10 bucks or something it gives flexibility because putting the same picture, you get tired of it but it gives some flexibility. I would encourage people to just experiment. Because some of it was with hairdo and I'm like, oh, I don't do it this way, but it looks good.
give you some creative inspiration.
Yeah, put the jewelry on and like necklace. I'm like, well, hmm, looks good.
I'm gonna try that out. I actually spent last weekend getting new headshots done because to your point, they get kind of old. You use them so much and every quarter is what they say for a brand is to refresh your content and your imagery. So that is just a cost saving tool if I ever heard of one. Speaking of pricing, how much do you spend on your technology tools a month if you had to guess an aggregate amount?
I think that is a very interesting question when people share what their tech stack is.
I try to subscribe for annual because that's usually gives you the biggest savings. So that's kind of how it's hard to guesstimate. I would say probably on annual spend. I am close to 4,000 a year, maybe. Some of it's not necessarily ai, like it's communication bots. They're not AI driven. They're just bots. And, just email and hosting of the website, that sort of thing that adds up to the cost. I would recommend Canva, premium, whatever that runs.
I would recommend some sort of editing software for your videos. Some of it do run for free, but I usually go to the middle section The other one especially if you plan to do e-courses or something where you need to make sure the viewer is engaged. I'm just experimenting with it for the website specifically called Vid Analytics I think, and this one instead of using YouTube as a player for your website or for e-course, it allows you an interactive path with the users to say, well, are you a mom?
You know, are you a dad? And then when they click. They interact with your video, they click and then off it goes to that dedicated line. Of course you recorded that video. So it would be like, are you a mom? Click here. She selects I'm a mom. And you would say, well, hi sister let's continue conversation versus like, are you a dad? And boom, it's a different video.
So that allows that and the biggest one feature that I find is that if people navigate away, it pauses and then if they pause, you know how people just watch a little bit and then they pause. It allows you to pop a thumbnail kind of an image to say, wait, here, here's one thing, or subscribe here, or here's the form. But for eCourse creators, that is essential because they can produce a video even for your podcast, right? It's a great material.
You created the hook engaging the viewer and to say, well, in order to view the entire video, please subscribe here's the form right there on the video. So it creates that interactivity and that one is pricey I think the pro version that does the thumbnails is 80 bucks a month, and then the one that allows you for different paths, it's like $180 a month. Lumin is very expensive as well. It's like two 50 or two 80 a month, but to me it was worth every penny.
I disconnected it after maybe six months, because you get going and once you are confident in your skills and with the videos and how YouTube works, how social media works, and then you can record your own stuff, then Lumen became, to me, limited. That's why I disconnected. But to start off, that's where the money is. So at the very beginning, I feel I overspent.
I was running probably a thousand, maybe a hundred dollars a month because I was experimenting with different softwares that was buying this license, and so forth. Now that my process and my system is settling down, I feel I'm running. Maybe less than 400 a month somewhere there.
Thank you so much for sharing a little bit more into that. I think it's such insight. Because we can be very overwhelmed with all the tools. And that's so fascinating about the course creation because I know that's a big pain point, of course creators is getting the client to complete them. What you said reminds me a lot of Netflix choose your own journey movies or episodes I've seen in the past.
That is something I had an idea for courses a while ago how great that would be to be able to bring the customer into a very individual Choose your path journey because we're not all the same. We learn differently, we have different end goals and use cases, I think that's incredible and just one of the amplifications of AI and how it can help you reach your client in a more individual way. Which leads me to my next question. Of those who are new to tech specifically. Spiritually minded.
I know that's a lot of your community as well. What do you feel like is a way to explore, start using AI without losing their core brand their essence and like their soul to the process because. I think that's a really important thing to have in mind when you're using AI is how can I still have me at the forefront and my values and what it is I am that makes me human when I use ai. How do you kind of teeter that line when you're using these tools?
This is such a cool question. Thank you for asking. In the context of ai, I could see hesitation for people on two fronts.
One is, as you are evolving in understanding yourself, your spiritual journey, connection you are very protective of that space of that stillness and maybe some focusing like to make sure my aura is staying clean and not impacting the energy and the vibe And then the second hesitation might be do I need to then conform to what the AI gives me and will I lose my message or will I get steered in the direction where I wish I didn't?
Both of those are rooted in the fears and beliefs that we carry and practice that we employ. So for example, if your daily practice, spiritual or not, that you are fully aware of anything that transmutes around you as an opinion and a belief, and you are standing, very firm in your power of choice. You have a choice of adopting that belief or remain that belief to stay in the ether as an opinion, that rule, that power of choice is with ai. What AI gives you.
That's not fact, that is an opinion at some point coded, generated and if that opinion resonates with what you are, what you message is you will feel it in your gut. This is on point, and in that case it's not about the ai, and what it gives you. But it's rather an answer. It's staying in the flow and allowing the universe to speak to you, if you will, from different mediums. It could be what you're scrolling on your phone and things that you see. It's like, oh, I've been thinking about it.
Here's my answer. Or I am running ChatGPT and boom, it generates that idea, that answer. If you stand very centered about you as a being and you commuting, if you will, in that observation mode, it doesn't matter whether it's AI or any other tool, you are protected that's as far as the belief goes. And for those of you that don't to overwhelm your sphere with more technology and more things that disrupt your balance, your connection space, that is an invitation.
Then if you have that inner fear, that is an invitation to explore that fear Further, it likely stems from a very common basis we all have is that we're not enough. And if I'm not enough, and here's this huge technology that knows it all, that amplifies your fear. And that might be you create different excuses oh, I need to minimize the tech or usage of aps or the computer time so I can preserve space. Unconditionally.
All of that is an invitation to further develop yourself because I can assure you, we receive clues and where in the flow, whether you are in technology or on the computer, walking, sitting, meditating, all of that information is through the field. The field is throughout of it.
So beautiful. This is the esoteric conversation I haven't had yet around AI and I love digging into it. Getting a little bit more into magic, if you could wave a magic wand and create some sort of tool or solution that isn't out there yet
as far as the tool goes, I feel we are marching into proliferation of different tools and overwhelm, and all of those tools spit out stuff. It's more stuff. And what I feel is missing in the industry is trying to solve it by the agents and the swarm technology different agents talking to each other, which still produces more stuff, which still produces more overwhelm. So if I were to wish for a solution there, I would say it's at quality assurance where.
Stuff that comes out, there is some sort of tool that filters this through to say, even with Chad GT output, instead of me doing five times the prompt until I get through it can those first four prompts done by a quality assurance guard that is filtering it and it's not on point redo, not on point redo. That's kind of where I feel usefulness of it, and I'm sure we will get to it at some point. We have apps that purge our emails, right?
Clean up our inbox and stuff it's all about taking what is not necessary, what does not surface, and bringing what is, and it not necessarily that we have to do it. I think it can be automated.
I feel that so much sometimes I find myself going in these wormholes of asking ChatGPT to create ideate brainstorm and then all of a sudden I have pages and pages to sift through.
And it almost makes me feel like I'm back at square one where it's just too much information for me to even grapple so that's a really great point that you made, and this might be a good segue to share one final idea that you would want listeners to walk away with maybe there's something that you didn't get an opportunity to share yet, or something you want to expand on
I think the general advice that I wanted to share with those that hesitate to use AI is to not fear the change the change is the only constant that we have in our life. AI is the new thing, as many more yet to come, and so embrace that. Don't fight it. See where it fits, but stay true to who you are. Your message that never can be taken away, ever, no matter what the tool.
Beautiful, beautiful. Last point to be made there. I feel so grounded in this conversation and empowered, right? I think sometimes we need to remember who's in control and get more empowered around the effectiveness and use of these tools and solutions. So I can't thank you enough, Natasha, this has been such a fun, unique way to speak about ai and something that might not be out there quite yet and something a lot of people have been wanting to dive into.
So I appreciate your unique experience and your time and I learned a lot today about video editing and tools I finally have more of a clear path towards going into that realm. So you inspired me, so that was great. I want to see where listeners can reach out to you. Where can they find you? Where should they go to if they wanna connect?
No, I appreciate it. First of all, this was such a blast. and it's funny that you mentioned that you have now a clear path. That's kind of my signature, why I call myself a clarity coach because that's the outcome of all the conversations that I engage on a daily basis, so people can find me on natasha clower.com. Or it's Natasha Clower or YouTube or on X or on LinkedIn. I'm also on Instagram and Facebook, but those three LinkedIn, X and YouTube is where I post daily.
Just the reminders of consciousness, reminders of us being more centered, grounded with no compromise just being on the go and being us. Being the being.
Being the being thank you Natasha. I appreciate you.
Thank you so much. This was fun.
Wow, I hope today's episode opened your mind to what's possible with ai. Do you have a cool use case on how you're using AI and wanna share it? DM me. I'd love to hear more and feature you on my next podcast. Until next time, here's to working smarter, not harder. See you on the next episode of How I Ai.
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