The Apartment Equation: Talking Trends, Tech, and Tenants with NAA’s Bob Pinnegar

Bob Pinnegar is the President and CEO of the National Apartment Association (NAA), a trade association representing 95,000 members with over 12 million rental units nationwide. Bob joins Housing Insiders to talk about the state of multifamily housing and the complicated factors - from interest rates to tariffs - making the future of the rental market harder to predict than usual. Bob unpacks the challenges of balancing national trends with local market realities, the evolving rental landscape, and the critical need for 4.3 million new rental units by 2035. While those finding office-to-rental conversions may be “a needle in a haystack,” Bob talks about other innovations that will appeal to both multifamily owners and Gen Z renters.

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