In this episode of Hotel Moment , Karen Stephens interviews Jennifer Hill, the VP of Commercial Strategy at Kalibri Labs. Together they cover: Differentiating Commercial Strategy from Revenue Management - Commercial strategy is the integration of revenue, sales, marketing, e-commerce, digital, distribution, operations, and finance. Importance of Net Operating Income (NOI) in Commercial Strategy - Jennifer explains the significance of NOI as the profit left after expenses, emphasizing its direct ...
Jun 19, 2024•17 min•Ep. 85
In this episode of Hotel Moment , Karen Stephens interviews Kathleen Cullen, the Executive Vice President at PTG Consulting. Together they cover: The benefits of shifting marketing dollars from third-party bookings to direct booking strategies by investing in digital marketing and leveraging your customer database Why hotels should collect and analyze data to understand customer feedback to enhance the guest experience Why the revenue professionals, sales team, marketing team, and front desk tea...
Jun 05, 2024•18 min•Ep. 84
In this episode of Hotel Moment , host Karen Stephens is joined by Aaron Miller, Vice President of CRM & Digital at Highgate. Together, they explore: The ongoing dialogue between professionals in the marketing space and why conferences like NAVIGATE are so important How starting his career in operations at The Venetian prepared Miller to tackle all of the challenges his later career would throw at him The expansion of Highgate’s international portfolio and how first-party data can still be a...
May 22, 2024•14 min•Ep. 83
In this episode of Hotel Moment , host Karen Stephens is joined by Evan Crawford, Vice President of Marketing at Pyramid Global Hospitality. Together, they cover: How to retain the strengths of independent properties while bringing them under the Pyramid marketing umbrella Why lowering the bar of engagement is crucial for gathering useful first-party data Practical examples of how to follow potential new customers to where they are rather than waiting for them to come to you Evan Crawford is a s...
May 08, 2024•15 min•Ep. 82
In this webinar, we hear from Alise Deeb, Chief Revenue Officer at Dragonfly Strategists, Jim Mangan, a Solutions Engineer at Revinate and Melissa McMullin, Product Marketing Manager at Revinate. As they look ahead to the summer 2024 holiday season they discuss: Some key summer trends that hoteliers ought to be aware of The importance of capturing the attention and interest of those who call, but perhaps do not immediately book Which macro-economic factors need to be kept in mind when reacting (...
Apr 10, 2024•20 min•Ep. 81
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, is joined by Marc Heyneker — Co-Founder and former CEO of Revinate, now Chairman of the board. Heyneker takes us back in time to share what technology was available for hoteliers in the early 2000s and why he felt compelled to fill the gaps in the hospitality industry. He also describes what it was like leading a global tech company through a global health crisis and how it ended up strengthening Revinate’s core mi...
Mar 27, 2024•19 min•Ep. 80
In this episode of Hotel Moment, host Karen Stephens is joined by Revinate’s new CEO Bryson Koehler. Together, they discuss: Bryson’s history with hospitality and Revinate How hospitality is transitioning into the age of data and AI Revinate’s under-the-hood technology offerings And more! With twenty years of experience in technology, including ten years at IHG, Bryson is poised to lead Revinate into its next chapter as the new CEO. He most recently served as Executive Vice President and Chief P...
Mar 12, 2024•23 min•Ep. 79
In this episode of Hotel Moment, host and Revinate's CRO, Karen Stephens is joined by Greg Friedman, the CEO of Peachtree Group. Together, they discuss: How investors build a portfolio of hotels Their demand-driver-focused strategies The recent change in interest rates And more! Greg has over twenty years of hospitality experience with an emphasis on deal structure and financing. His business, Peachtree Group, is an investment firm with a particular focus on hotel venues, which they go on to man...
Mar 06, 2024•34 min•Ep. 78
In this episode of Hotel Moment, host Karen Stephens is joined by Brian Murphy, the Group Customer Relationship Management Executive at Cliste Hospitality. Join them as they: Talk about the history of Cliste Hospitality Highlight the importance of adaptability Discuss leveraging technologies, especially AI And more! Based in Killarney, Ireland, Brian Murphy is the Group Customer Relationship Management Executive at Cliste Hospitality, a team of specialists offering intelligent management to hote...
Feb 21, 2024•18 min•Ep. 77
In this episode of Hotel Moment , host Karen Stephens is joined by Ellis Connolly, Chief Revenue Officer at Laasie. Join them as they: Explore curating loyalty programs Highlight the importance of zero-party data Discuss how to align sales and marketing for a solid commercial strategy And more! Based in Los Angeles, Ellis Connolly is the Chief Revenue Officer at Laasie, an AI loyalty platform for 2,100+ hotels, resorts, and vacation rentals. He further acts as Strategic Advisor for Hospitality S...
Feb 07, 2024•32 min•Ep. 76
In this episode of Hotel Moment , host Karen Stephens is joined by Andrew Ladd, the Vice President of Marketing at Noble Hotels. Join them as they: Hear Andrew’s experience as a continuous learner Explore Andrew’s approach to marketing and branding multiple hotels Identify how consumer data can help personalize the guest experiences Understand how consumer trends have changed since the COVID-19 pandemic And more! Andrew Ladd, based in Kirkland, Washington, has twenty years experience in hospital...
Jan 17, 2024•24 min•Ep. 75
In this episode of Hotel Moment , we head over to Revinate’s Darya Subotka and Dylan Cole as they host a webinar on the power of first-party data. Join them as they: Explore exactly what first-party data is Explain how to leverage first-party data to enhance marketing strategies Share examples of successful customer campaigns any hotelier can learn from And more! Darya Subotka is Revinate’s Director of Customer Success, EMEA. Dylan Cole is Revinate’s Managing Director, EMEA. Both are based in Am...
Dec 20, 2023•35 min•Ep. 74
This week on the Hotel Moment podcast, we revisit the conversation between Karen Stephens, Revinate’s CRO, and Matthijs Welle, CEO of Mews, after his recent shout-out on LinkedIn recognizing Revinate as the chosen CRM for many hoteliers. Thank you, Matthijs, for recognizing Revinate’s CRM expertise. Join in as they dive into cloud-based software. You’ll learn how moving to the cloud benefits your operations, simplifies data management, and helps you address the root cause of inefficiencies withi...
Dec 06, 2023•21 min•Ep. 73
In this episode of Hotel Moment , host Karen Stephens is joined by Lori Kiel, Chief Commercial Officer at Kessler Collection and Commercial Thought Leader at Lori Kiel Productions. Join them as they: Explore Lori’s passion for commercial strategy Delve into Lori’s approach to commercial strategy Highlight the power of a commercial-first mindset for hospitality Lori Kiel, based in Orlando, Florida, has over thirty years of experience in the hospitality industry, across Turnberry and Associates, L...
Nov 22, 2023•36 min•Ep. 72
In this episode of Hotel Moment , host Karen Stephens is joined by Patrick Norton, Vice President of Sales and Marketing at Brittain Resorts and Hotels. Join them as they: Explore the value of guest history for direct bookings Discuss touch points for capturing consumer data Shine a light on the future of Brittain Resorts and Hotels And more! Patrick Norton is a highly experienced hospitality professional, having checked into the industry at age fifteen. As the current Vice President of Sales an...
Nov 08, 2023•25 min•Ep. 71
In this episode of Hotel Moment , host Karen Stephens is joined by Shawn Jereb, SVP of Revenue Management & Distribution at Montage International. Join them as they discuss: Shawn’s experience of meeting celebrities What is humble luxury, and why does it work? Leveraging technology for a seamless guest experience The sustainability drive at Montage And more! Shawn Jereb has a 30-year career in the hospitality industry and is an expert in revenue management. He has helped niche luxury hospita...
Oct 27, 2023•21 min•Ep. 70
In this episode of Hotel Moment , host Karen Stephens is joined by Caryl Helsel, Founder and CEO of Dragonfly Strategists. Join them as they: Explore what guest mapping is and why it’s beneficial Define a powerful revenue strategy Shine a light on some successful revenue strategy transformations from across Caryl’s career And more! Caryl Helsel is an experienced hospitality commercial and IT strategy leader with over thirty years of experience and leadership in the hospitality industry. She is c...
Oct 13, 2023•33 min•Ep. 69
In this episode of Hotel Moment , host Karen Stephens is joined by Vinny Cuneo, Vice President of Sales and Revenue Strategy at AutoCamp. Join them as they: Delve into turning Airstreams into a hospitality experience Explore what it truly means to bring luxury outdoors Discuss AutoCamp’s approach to sustainability Give advice for aligning marketing and sales teams And more! Vinny Cuneo is a dynamic leader in revenue strategy, digital marketing, and sales. He is currently the Vice President of Sa...
Sep 29, 2023•21 min•Ep. 68
In this episode of Hotel Moment , host Karen Stephens is joined by Jason Pirock, Corporate Director of Marketing at Springboard Hospitality. Join them as they: Discuss everything that Springboard Hospitality encompasses Highlight the importance of a top-tier website Explain why you need quality content Explore retargeting methods Jason Pirock is the Corporate Director of Marketing at Springboard Hospitality where he oversees all integrated marketing strategy, customer acquisition, and growth thr...
Sep 15, 2023•27 min0
The hospitality industry sometimes seems to be behind the curve when it comes to technology. How can we in hospitality be more innovative and adopt technology with confidence? Fabricio Titiro, the Director of Product Management at Oracle, joins us to talk about just that. Oracle has always been one of the most innovative companies in our industry and Fabricio shares their newest offering, OHIP, which he calls an "enabler for innovation". Links: Fabricio Titiro: https://www.linkedin.com/in/fabric...
Sep 01, 2023•40 min0
In this week’s episode of the Hotel Moment podcast, we’re peeling back the layers to get to the heart of what makes this industry special. You’ll hear about pivotal moments in the careers of past guests as they highlight instances of true leadership or life-changing interactions with guests. These stories remind us of the community that is the foundation of hospitality, working together to create amazing experiences for guests and the people who serve them. Tune in and listen to encouraging pers...
Aug 18, 2023•29 min0
Budget season is upon us. This week we get a hotelier's perspective. We talked to the CRO of Charlestowne Hotels, Johnathan Capps, about forecasting accurately, drilling down comp sets, and including tech adoption in budgeting. Links: Johnathan Capps: https://www.linkedin.com/in/johnathan-capps-78609011b/ Charlestown Hotels: https://www.charlestownehotels.com/ Karen Stephens: https://www.linkedin.com/in/karenstephensrevinate/ Podcast Page: https://www.revinate.com/hotelmomentpodcast/ Youtube: ht...
Aug 04, 2023•38 min0
In this week’s episode of the Hotel Moment podcast, we’re reflecting on memorable moments in hospitality. Our past guests share their favorite travel adventures and the hotels that made their trips extraordinary — welcoming them with open arms and exemplifying what exceptional guest service looks like. You’ll also find recommendations for cuisine around the world that you can look forward to trying on your next vacation. Discover what brings this industry together and how you can facilitate gue...
Jul 21, 2023•32 min0
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Heidi Cosio, Senior Vice President of Revenue Effectiveness at Aimbridge Hospitality, take a granular approach to analyzing your hotel’s revenue trends. Cosio also explains why a stellar guest experience often originates with a deep understanding of your ancillary offerings and pricing those appropriately. Links: Learn more about Aimbridge Hospitality at: https://www.aimbridgehospitality.com/ Heidi Cosio: https...
Jul 07, 2023•33 min0
This week on the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ross McAlpine, Director, CRM at EOS Hospitality, provide practical tips for targeting repeat guests at low cost. Spoiler alert: user-generated content plays a significant role. McAlpine also shares ways to use first-party data to personalize guest communication and encourage direct bookings. Links: Learn more about EOS Hospitality at: https://www.eoshospitality.com/ Ross McAlpine: https://www.linkedin.com/in/ross-mcalpine/ ...
Jun 23, 2023•24 min0
This week on the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Sunish Sadasivan, Vice President of E-Commerce & Revenue Management at Chroma Hospitality, explore the unconventional decision to reduce their reliance on OTAs for a period of time. Sadasivan explains the shocking results and how hoteliers can implement aggressive strategies like this one to secure more direct bookings and connect with their guests. Links: Learn more about Chroma Hospitality: https://www.chromahospita...
Jun 09, 2023•42 min0
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Tom Luersen, President of CoralTree Hospitality, explain how brand storytelling breaks free from traditional hotel service and creates a more memorable guest experience. Luerson also shares why experimenting with hotel technology sparks innovation, which is essential for hoteliers within the industry, especially during times of economic downturn. Links: Tom Luersen: https://www.linkedin.com/in/tom-luersen-208...
May 26, 2023•35 min0
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Chip Rogers, President and CEO of the American Hotel and Lodging Association (AHLA), reveal ways hoteliers can reframe their perspective of the staffing shortage to maximize opportunities to builder a stronger workforce. They also dive into the topic of sustainability within hospitality and why hoteliers should be tracking this trend in order to satisfy guests. Links: Chip Rogers: https://www.linkedin.com/in/...
May 12, 2023•33 min0
This week on the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Billy Skelli-Cohen, CEO of the Zien Group, take a look at the influence of sustainability initiatives in the hotel industry. They discuss green practices hoteliers can adopt while also revealing how sustainability is becoming a major focus for guests across the globe. Links: Billy Skelli Cohen: https://www.linkedin.com/in/billy-skelli-cohen/ Zien Group: https://www.theziengroup.com/ Karen Stephens: https://www.linkedin.co...
Apr 28, 2023•20 min0
This week on the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Dr. Jeffrey O, Chief Executive Officer at St. Justine, explore the concept of luxury in hospitality. Dr. Jeffrey offers a compelling perspective on how hotel technology as well as humble yet, exceptional service, are foundational elements of luxury. He also explains his obsession with the pursuit of luxury and how hoteliers can benefit from that same pursuit to create a stunning guest experience. Links: Dr. Jeffrey 0: htt...
Apr 14, 2023•33 min0
