Facebook, some of us love it, some of us hate it. But there’s no denying it’s a powerful marketing tool, both for ourselves and our clients. But one area that still bemuses many of us is the dark art of Facebook advertising. We know from experience that randomly boosting posts has very little impact! So today we’ve invited my friend and business buddy Loren Bartley to talk all things Facebook advertising. She’s going to give us the low down on how to create successful Facebook advertising campai...
Nov 16, 2017•41 min
Are you and your business unique? Are your clients? Of course not. We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’. Tune in to learn: Why uniqueness is a myth Our 6 tips to find a superpower that no one else talks about Why pencils are better than pens. Or is it the other way around? Share the pod love! If you ...
Nov 02, 2017•22 min
We've been recording these podcasts for nearly 2 years now. It may be longer. Our memory isn't what it was. And we're still not consummate professionals, by any means. In this episode, we get the giggles - a LOT. If two copywriters laughing is not your thing, feel free to skip this episode. But just be warned if you do, you'll also miss out on some really good answers to really good questions. Tune in to learn: How to move a client from piecemeal work to a retainer arrangement If you need a VA f...
Oct 19, 2017•33 min
When do you start introducing yourself as a writer? When you’ve written some copy? When you’re regularly creating content that is shared around the world? When you’ve written a book on content marketing. Or two? Our guest today has done all those things, and in our interview she shares her journey from non-writer to writer as well as some essential nuggets from her book on content marketing. Tune in to learn: Pamela’s journey from graphic design to author How to beat imposter syndrome (from some...
Oct 05, 2017•37 min
Keep your copywriting business profitable! How well do you manage your time? Are you a time management master or are you constantly feeling like you’re out of time? In this episode, we share some tricks on making sure you have enough time to write awesome copy, find new clients and build your business - when you’re quiet when you’re busy and every time in between. Tune in to learn: The one tool you need to improve productivity Our five best time management tricks How we avoid distractions to get...
Sep 21, 2017•35 min
Today we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for some time will finally be resolved. If you are on a mission to boost your copywriting business and fine tune your writing skills then this podcast is for you. Tune in to learn: The best way to win new clients How long it takes to make a living as a freelancer and how to go about it How to manage your time and pr...
Sep 07, 2017•41 min
We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all? With that question in mind, we thought it would be fun to replay our very first episode. We didn't have a fancy recording set up so the sound is sketchy but we had a lot of fun. And this episode has the best outtake ever. Tune in to discover how long we've been in the business of copywriting, Kate’s first copywriting project, Beli...
Aug 24, 2017•19 min
Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor. She also used to love dressing up as a pirate. In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters. Tune in to learn: How playing...
Aug 09, 2017•44 min
Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week. In fact, we’re going to give you a checklist of our 10 most important website bits and bobs - so keep your ears peeled and see if you can tick every single box. Tune in to learn: What you should think about before you set up your site How and where to use testimonials The importance of a USP What key pages every co...
Jul 26, 2017•37 min•Ep. 55
Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business. Tune to learn: If you actually need to blog How to write authority If copywriting is all you can and should write about Why Kate says vagina multiple times How often you should blog H...
Jul 13, 2017•34 min
The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. A great call to action taps into audience needs so effectively, they cannot help but take the next step. We’re sharing the tips we’ve relied on to write calls to action over years of copywriting. Tune in to learn: The animals Belinda and Kate wish the could have as pets 4 important considerations when you wri...
Jun 29, 2017•28 min
In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event. So if you want some tips on how to truly embrace your copywriting career, learn new skills, beat your confidence demons and stop procrastinating, this is the episode for you! The copywriters Kate and Belinda would most like to meet Key takeaways from each of the sessions How y...
Jun 14, 2017•39 min
Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written. We’ve both been there, done that many times over and we’re sharing our tips on surviving those moments (with your dignity and professionalism intact). Tune in to learn: Kate and Belinda’s favourite things 4 main reasons clients reject your proposal and how to overcome objecti...
May 31, 2017•35 min
Today we’re talking personal branding - something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that. Having a clear and focused brand can help with all your marketing and messaging, it can even help you attract the kinds of clients you’ve always wanted to work with! So if you’re brand is as bland as vanilla ice cream - this episode is for you....
May 17, 2017•46 min
Today we’re talking about email subject lines today. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. These days your email is not only competing against other company emails, you’re competing against family and friends. Tune in to learn: What Kate and Belinda wish they did better Tips on avoiding the SPAM folder 6 super tips on getting your email opened (amongst the noise) Question for listeners! We’d lov...
May 03, 2017•29 min
Today we’re chatting business books - and whether writing one can help boost your copywriting business. As writers, many of us have a burning designer to be a published author. Some of us even have a secret novel on the go, that we never manage to work on due to client demands. But can we channel those book writing urges into publishing a business book? And if we do what impact will it have on our business. We’ll chat through the pros, cons, the practicalities and the challenges from a published...
Apr 19, 2017•35 min
Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long ...
Apr 05, 2017•48 min
Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible? Can you stay sane? Does something have to give? Tune in to learn: Belinda and Kate’s most used phone apps Our best tips on managing the juggling act The common struggles faced (and how to beat them) Our communities experiences on this topic (a gold mine) Our one piece of advice to new copywriters And we’d love to know YOUR most used phone app. Let us know on Twit...
Mar 23, 2017•41 min
We thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now. Kylie Saunder is a Melbourne based copywriter who, according to her website, provides top quality affordable copy to small and medium businesses. Kylie has been a student both of Kate's Recipe for SEO Success course and Belinda’s Copywriting Masterclass, she’s also a member of...
Mar 09, 2017•36 min
Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible. If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching and regular income. But what is the reality? Freelance copywriters share stories of poor pay, ridiculous client expectations and the impossibility of competing with copywriters in countries where the cost of l...
Feb 23, 2017•31 min
In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting. Tune in to learn: How Sean went from cartoonist to author Essential elements of a good story How copywriters can integrate storytelling in...
Feb 09, 2017•46 min
Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows. She helps members of her community cope with the challenges that come with being a freelancer - and today she’s going to pass on some tips and ideas to you lucky listeners. Tune in to learn: The main challenges freelancers face What character traits are useful to have as a freelancer How to d...
Jan 25, 2017•42 min
Today we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the Christmas decorations are back in storage and now you have a clear view of 2017. Or do you? In this episode, we’ll share our own resolutions and give you some tips on setting resolutions that will make 2017 your best year. Tune in to learn: Our tips for setting resolutions you actually stick to Our one word themes for the year ahead Kate’s business and personal resolutions for 2017 Belinda’s busines...
Jan 11, 2017•30 min
Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites. In this pod, you’ll learn essential elements of your visual branding, design mistakes you could be making, how to work with designers to maximise your copy and more. If you grapple with design or you’re a closet designer, this chat is definitely for you! Tune in to learn: Cathy’s opinion on which comes first: design or copy Whether you s...
Dec 15, 2016•38 min
In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans. We think you’re going to love this episode because it’s packed full of some of iTunes best. We’re sharing our faves podcasts, what we learn from them and how we use them to grow and improve our businesses. Tune in to learn: Our favourite business shows Our favourite story telling shows Why we love podcasts When we think is the best time to listen How...
Dec 01, 2016•50 min
Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes! Sit back, relax and listen to our best answers to some questions you might even have wondered about. Thanks to Kylie Saunder , Johanna Kohler ( Compelling Copy ), Sarah Winterbine , Lisa Cropman ( The Word Nest ), Kelly O'Donnell , Angela Denly and Jenny De Lacy ( Writing Works ) for their questions! Tune in to learn: How to deal with requests to “polish”...
Nov 16, 2016•39 min
In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee. It’s something I get asked about a lot, as often, as your copywriting business grows, it can seem like a great way to earn more money without actually writing copy. But subcontracting can be problematic, and today Belinda and I are going to share our experiences and tips with you. T...
Nov 03, 2016•44 min
This week we're stepping back in time to revisit one of our all time favourite pods - and by the look of the stats one of your faves too. It's all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no copywriting business will survey with our CLIENTS!! Sadly too many copywriting businesses fail in their first year because they simply can’t find enough clients. Friends and family are a great place to start, but where on eart...
Oct 20, 2016•18 min
We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that are in business so it really is essential but what should you spend your time on? Tune in to part two to learn about: Running your own events Content marketing to develop yourself as an authority Our best tips to succeed at your content marketing Email marketing – what you need to know Don’t forget that in part 1 we also covered: The importance of branding and how to make ...
Oct 06, 2016•36 min
If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business. This is a big topic so we’ve broken it into two episodes. Our very first two parter! Tune in to part one to learn about: Our favourite parts of marketing ourselves and our writing The importance of branding and how to make yours work hard Our best branding tips Social media...
Sep 22, 2016•43 min
