Hot Copy

Kate Toon & Belinda Weaver•hotcopypodcast.libsyn.com

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

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Episodes

How to nail copywriting tone of voice (Technique)

In this episode we’re going to be talking about a particularly important aspect of your copywriting – the tone of voice. Did you know the tone of voice will influence how effective your copywriting is? Well it does. And now you know! Want to know more? Tune in to learn: What tone of voice is and what it isn’t – the critical elements you have to consider How to develop your own unique tone of voice Our favourite examples of a unique tone of voice Top tips on nailing different tones in your copywr...

Jul 15, 2015•25 min

Glenn Murray: How he became a copywriter (Interview)

We’re very excited to welcome Glenn Murray to the Hot Copy podcast. Glenn is a hugely respected copywriter in Australia (and around the world) and we ask him to share his secrets of being a successful copywriter. Tune in to learn: How Glenn got started as a copywriter Glenn’s possibly controversial thoughts on leading copywriters Excellent books Glenn has never finished (but recommends we read) His big business mistake that you can learn from The surprising emotions Glenn experiences when he beg...

Jul 08, 2015•24 min

How to find copywriting clients

Okay, so you’ve decided to be come a copywriter, awesome!! But learning how to write copy is just the first step. Many copywriters fail in their first year because they simply can’t find enough clients. Friends and family are a great place to start, but where on earth do you track down awesome potential copywriting clients with money to spend? In this week’s podcast Belinda Weaver and Kate Toon will be giving you their insiders tips on how to find copywriting clients. Tune in to learn: Our key w...

Jul 01, 2015•16 min

Copywriting swipe files (Technique)

In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?! Tune in to learn: What a copywriting swipe file actually is How to use a swipe files How agency copywriters get inspired

Jul 01, 2015•13 min

Discover the secret life of your Hot Copy hosts (Intro)

As we’re going to be in your ear quite regularly, you probably want to know who we are, right? In this inaugural episode of the Hot Copy podcast, copywriters Kate and Belinda interview each other so you can get to know your hosts a little better. Tune in to discover how long they have been in the business of copywriting, Kate’s first copywriting project, Belinda’s surprising career before copywriting and the writer’s fetish they will admit on air.

Jul 01, 2015•19 min

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