Episode description
Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both.
In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you.
Tune in to learn:
- Why the PAS formula is our go to formula
- How the PAS is made even better
- What AIDA is all about
- The unpronounceable formula that gives you rock solid structure
[Tweet "Hot Copy #64: Copywriting formulas: Smart copywriting? Or cheating? #copywriting #hotcopy"]
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