Episode description
Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…?
You’re not alone.
Once you land a job, starting the actual writing can feel like the biggest hurdle you’ll face but we’ve got your back. We’re starting a series about our complete writing process, from a blank page to the final draft.
This episode is all about getting to the first draft.
Tune in to learn:
- How Belinda and Kate start every single project
- The easiest way to beat the blank page
- How to make sure you have the right tone of voice
- Where brainstorming and research fit in
- Whether you can edit as you write
Question for the listeners:
How do YOU start each copywriting project? Do you have a system or do you just let it flow?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
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Thanks to Lucy - Baby Berry Collective for a fantastic review of the show.
Useful Links:- How to know if your copy is client ready
- Copy Deck Template and Course
- The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)
- E11 Copywriting features, benefits and… Disadvantages?
- Hot Copy E20: Why your sign off process is SO important
- Hot Copy E31: Why copy formatting is SO important
- Hot Copy E64: Copywriting formulas: Smart copywriting? Or cheating?