Our podcast guest is Elaine Sandoval, Corporate Director of Sales and Marketing with Pacific Hospitality Group. She shares a unique approach that her company took during covid by creating a client advisory board to ensure they stayed in touch with the changing business practices and needs of their clients. In this podcast we talk about how the idea originated, some of the details of setting it up and the valuable information and benefits they realized from the creation of this board.
Mar 04, 2021•19 min•Season 1Ep. 13
Feel it. Face it. Feed off it! Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople. We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, ...
Feb 10, 2021•17 min•Season 1Ep. 12
Feel it. Face it. Feed off it! Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople. We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, ...
Feb 05, 2021•17 min•Season 1Ep. 12
Every year around this time I make my new year's resolutions - except mine end up as an 8 page excel spreadsheet. You might think I am crazy for doing this but I think you are crazy if you don't! In this podcast I talk about the hows and whys of goal setting.
Dec 20, 2020•24 min•Season 1Ep. 11
"Who is Gitgo?" In this podcast, we chat with Amy Infante, CEO of GitGo. Amy has been working with hotels sales teams for many years and she talks about how her organization was built to help hotels find revenue when they need it, how they need it.
Oct 14, 2020•36 min•Season 1Ep. 10
"Adapt or Perish" It may seem a little extreme, but research has shown that it isn't hunters or farmers who are the most successful sellers, instead, it is those who are able to adapt to what is needed. That is what we explore in this podcast.
Oct 14, 2020•17 min•Season 1Ep. 9
Title - Repuation Marketing for Sales Guest - Adele Gutman Milne with Aspire Reputation Marketing For more than 10 years, Adele was able to keep her four hotels in the top ten on TripAdvisor - in New York City with over 500 hotels trying to take her spots. How did she do it? What was her "secret" - listen and find out!
Aug 15, 2020•36 min•Season 1Ep. 8
Can you actually train someone to be a great salesperson? Or do they have to come by it naturally. As the owner of a sales training company, you might assume I would say, OF COURSE you can train someone! But oddly enough, I am going to have to say no, I don’t think you can. Let me explain. I think there are a lot of different types of great salespeople. People assume in order to be a great salesperson you have to be very extroverted, the life of the party. And I know some great salespeople who f...
Jul 29, 2020•15 min•Season 1Ep. 7
What tools can marketers provide to help the sales process? Excerpt - Join us to hear how Erik Newton, the VP of Marketing for Milestone Internet focuses on creating unique knowledge to help his salespeople stand apart and provide clear value for their clients. Erik shares some great ideas and specific tools that hotel sales and marketing can work on together to accelerate the sales cycle.
Jul 04, 2020•31 min•Season 1Ep. 6
Podcast – Aligning Sales and Marketing This week’s guest - Stephanie Smith, Cogwheel Marketing In this episode, Holly and Stephanie discuss not only why but how sales and marketing can better align in order to find new business and close more sales. These two departments – along with revenue management, need to join forces more often, but in good times often stay apart like separate islands. Now more than ever, alliances should be formed to ensure we are being as creative and streamlined as poss...
May 28, 2020•23 min•Season 1Ep. 5
In this week’s podcast, Holly Zoba interviews Dave Hamilton who finds new hotel deals for the MMI Hotel Group. Dave share’s some unique ideas about setting yourself apart from the noise of the competitors when you are working in sales. He also shares a few secrets around giving great presentations, and the one critical skill you might not realize you need in order to be a great speaker or presenter.
May 12, 2020•24 min•Season 1Ep. 4
Writing has always helped me organize my mind and then my life, usually in that order. So when Loren Gray told me I needed to do a podcast, I was not very excited. I am not really on the podcast train. That isn’t entirely true – I do listen to two podcasts pretty religiously – The first is called Sleep with me and trust me, it isn’t what you think. I cannot quite figure out how it works but I will be forever grateful to Will Traywick for introcing me to it. It is a podcast that puts you to sleep...
Apr 16, 2020•17 min•Season 1Ep. 3
Hello everyone and Welcome to the Hospitality Sales Podcast I am you co-host Loren Gray…… And this is Show number 2…… So every anther week we will bring you the latest in sales ideas, tips, and training for the hospitality sales professional. And now for my co-host Ms. Holly Zoba An interview with two giants in the events biz - Lance Fensterman, President, Reedpop and Matt Brown, Managing Partner, CTC Events - how are they adjusting to all of these changes? Thank you Holly for that. Remember — y...
Apr 06, 2020•27 min•Season 1Ep. 2
Hello everyone and Welcome to the Hospitality Sales Podcast I am you co-host Loren Gray…… And this is Show number 1…… So every anther week we will bring you the latest in sales ideas, tips, and training for the hospitality sales professional. And now for my co-host Ms. Holly Zoba For our first show, we found ourselves in week one of ???? of a global shutdown so I wanted to share some help for handling stressful times. Hope this helps! Thank you Holly for that. Remember — you can find us on Googl...
Mar 24, 2020•19 min•Season 1Ep. 1
