Emily Vaca has over 15 years of experience in the design and advertising industry. Prior to launching MINNIDIP, Emily worked on packaging, television commercials, and content for CPG brands including Kraft, Nike and more. Emily founded La Vaca Designhouse in 2012 and launched MINNIDIP in 2017 as the first modern inflatable “adult kiddie” pool on the market. In This Conversation We Discuss: [00:00] Intro [01:03] Emily’s history and experience in design [01:57] When Emily decided to go out on her ...
Mar 07, 2022•31 min•Ep. 163
In This Conversation We Discuss: [00:00] Intro [01:41] How AJ used to run ads before Triple Whale [02:52] The health of your business depends on blended ROAS [03:23] Clarification about IOS 14 [03:46] Performance degraded because FB lacks customer info [04:08] What made the FB platform better [04:42] FB is challenging to run for brands [05:41] Why AJ founded an attribution company [06:10] Triple Whale tries to provide the lost visibility from FB [06:32] The Triple Whale Pixel is not yet the be-a...
Mar 01, 2022•30 min
Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $50 million in email attributable revenue. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet. In This Conversation We Discuss: [00:00] Intro [01:02] Chase Dimond’s “claim to fame” [01:57] Where Chase Dimond’s passion started [04:48] Personalization is ...
Feb 28, 2022•37 min•Ep. 162
Robert was born and raised in Maryland and went to UMD for undergrad. He joined the US Marines while still studying and in 2003, took a year off for Operation Iraqi Freedom with a light armored reconnaissance unit. After his deployment, he received his Bachelors in Economics with a Minor in Math and moved to NYC to work at UBS in investment banking. After a few years, he moved to South America for a year to learn Spanish and to do an Ironman Triathlon (2.4 mile swim, 112 mile bike and 26.2 mile ...
Feb 21, 2022•35 min•Ep. 161
Charles McElroy is founder of Goldleaf, a science-forward printing company specializing in guided notebooks and elegant prints for cannabis patients, growers, and enthusiasts. Based in Cincinnati, Ohio, Goldleaf sells to 5 continents and custom designs for like-minded organizations around the world. In This Conversation We Discuss: [00:00] Intro [01:12] Quick background for Gold Leaf [01:53] Where the idea of Gold Leaf came from [05:49] Working to gain experience [07:52] Novel ideas vs niches [1...
Feb 14, 2022•39 min•Ep. 160
Alexa Leigh is a contemporary jewelry line based in Miami with roots in both Aspen and New York. Founded by Alexa Leigh Meyer, the brand was launched in 2010 with the intent to create sentimental value behind each piece. The collection spans from ball bracelets to chain necklaces, rings, anklets, and earrings. What makes our line so unique is that anything can be customized, with special charms or special requests in order to make one of a kind pieces for you and your loved ones. In This Convers...
Feb 07, 2022•26 min•Ep. 159
Joe Johnson believes that he was born to be an entrepreneur. From the age of 5 years old he was creating his own businesses and he loved every second of it. Joe has been featured on ABC's Shark Tank, Forbes 30 Under 30, USA Today and others. As a student athlete, he was the Captain of the Michigan State Wrestling team, while achieving the highest honors and graduating with a degree in Finance from the Honors College with a perfect 4.0 GPA. Joe is the husband to an incredible wife and father to t...
Jan 31, 2022•29 min•Ep. 158
Kyle LaFond is the Founder of American Provenance. Kyle started his career as a wildlife biologist for the Wisconsin Department of Natural Resources but later transitioned into teaching middle school science. During his years as an educator he became passionate about encouraging his students to use safe, natural personal care products. This led to the launch of American Provenance from a renovated machine shed on his family’s 4th generation dairy farm. Kyle is always willing to share his experie...
Jan 24, 2022•29 min•Ep. 157
Austin Brawner is an Ecommerce business coach and the host of the Ecommerce Influence podcast. About 5 years ago, he built a successful eCommerce growth agency and worked with a bunch of brands you’ve probably heard of like MVMT Watches, Pura Vida Bracelets, Blenders Eyewear, Kettle & Fire, Tecovas, and Four Sigmatic. He has an intimate knowledge of what it looks like in the trenches of fast-growing DTC brands. He also has an inside perspective on all the ways business owners sabotage themse...
Jan 17, 2022•54 min•Ep. 156
In a few short years, Steve Sando has taken the lowly bean from a neglected legume to superstar-status ingredient. Sando’s company, Rancho Gordo, grows, imports, and promotes heirloom and heritage varieties while working directly with consumers and chefs like Thomas Keller, Deborah Madison, Paula Wolfert, and David Kinch. Sando’s seed saving, bean production, and marketing efforts provide professional and home chefs with heirloom beans that would otherwise have been lost to history. The beans, a...
Jan 10, 2022•27 min•Ep. 155
On the tail end of some major life changes, in 2006, at the age of 23, Sam Dean took every penny he and his wife had (and some they didn't) and bet it all on selling body jewelry to strangers on the internet. Fresh off the memories of the "dot com bubble" and unknowingly walking towards the '08 Financial Crisis, Sam was continuously warned by family and friends that the internet and body jewelry are fads and won't be around forever. 15 years later it seems wild that anyone ever doubted the Ecomm...
Jan 03, 2022•27 min•Ep. 154
Resources: Connect with Chase linkedin.com/in/chaseclymer Connect with Andrew linkedin.com/in/andrewchristensenjones Provide a better post-purchase experience go.route.com/fast-demo Register to the next webinar about the Brand Scaling Framework carthook.com/webinar/building-a-brand-scaling-framework...
Dec 30, 2021•52 min
Reza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why. On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue. Reza previously co-founded Shoelace, a full-funnel marketing agency focused on helping DTC brands scale. In Th...
Dec 27, 2021•36 min•Ep. 153
What on earth possessed us to start a watch brand? That's a question we get all the time. We saw boring, repetitive designs churned out year after year. We saw watches that didn't provide for individual expression. There was a blatant lack of uniqueness of style and colorways. Plus, we saw brands that did not connect directly with the people who were wearing their products. There was a significant disconnect. The market was ready for something new and different. A watch brand that would connect ...
Dec 20, 2021•29 min•Ep. 152
Bearaby’s Chief Growth Officer, Joaquin Arce has charted rapid expansion and impact for the award-winning weighted blanket brand in three years time. Joaquin optimizes all components of the business that generate revenue working cross-functionally with sales, marketing, affiliate, SEO, and beyond to expedite key growth initiatives. From the early days of the start-up’s initial brand ideation, to the first sale of Bearaby’s (now fan-favorite) Cotton Napper, Joaquin has worked cross-functionally t...
Dec 13, 2021•25 min•Ep. 151
Thomas Smale is the Founder and CEO of FE International. He is a serial business entrepreneur and M&A expert, having built the industry-leading firm in the $1-100M global technology sector. With experience dating back to the early 2000s, Smale offers invaluable technical, diligence and negotiation advice to early-stage and seasoned business owners alike, which has resulted in over 1,000 successful exits. Smale can be regularly found speaking at industry events where he enjoys meeting like-mi...
Dec 06, 2021•35 min•Ep. 150
Sarah is the CEO of Sarah Delevan Consulting and host of The Good Food CFO Podcast. A former good food business owner and buyer, Sarah has a talent for understanding, diagnosing, and improving the financial performance of food businesses. From the ingredient sourcing, to product and menu pricing, to building scalable systems for long term success, she’s able to see what’s going on in a business’s day-to-day operations just as clearly as she can see the big picture. After years of building proven...
Nov 29, 2021•35 min•Ep. 149
Hilary Quartner is the Co-Founder and Co-CEO of Hilma. Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading growth marketing and financing. Hilary holds an MBA from Harvard Business School and BA from Colu...
Nov 22, 2021•29 min•Ep. 148
Brendan Hughes has been “doing” eCommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe. After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become. He wrote extensively on the topic and has recently published his first book providing practical advice to eCom...
Nov 15, 2021•48 min•Ep. 147
Thomas Lotrecchiano is the co-founder of Omigo, modern bidets that get you perfectly clean. On this podcast we talk about Thomas being a business partner with his dad, the difficulty of paid acquisition, Omigo advertising on cable TV, and so much more! To learn more, visit: http://honestecommerce.co Resources: Instantly turn your toilet into a modern bidet myomigo.com Connect with Thomas linkedin.com/in/thomas-lotrecchiano-44978675 Scale your business with electriceye.io Download Mesa at the Sho...
Nov 08, 2021•28 min•Ep. 146
Marc Bacher is the Founder and CEO of Stuga, a collection of modern floors from the world’s happiest forests, thoughtfully designed by Scandinavians to transform your home. On this podcast, we talk about how to be competitive against established stores in your industry, building trust to get customers, combining brick-and-mortar and Ecom principles, and so much more! To learn more, visit: http://honestecommerce.co Resources: Scandinavian hardwood floors made easy stugastudio.com/ Connect with Ma...
Nov 01, 2021•31 min•Ep. 145
Jay Myers is the co-founder of Bold Commerce, been in Ecommerce since 1998 and has grown Bold to almost 500 staff and power over 100,000 Ecommerce brands. To learn more, visit: http://honestecommerce.co Resources: Increase the value of your business. Try Bold Subscriptions FREE for 60 days! boldcommerce.com/solutions/recurring-billing-software Connect with Jay linkedin.com/in/jasonnmyers Checkout more Bold apps for your online store boldcommerce.com Scale your business with electriceye.io Downlo...
Oct 25, 2021•50 min•Ep. 144
Eugene is the co-founder and CEO of FactoryPure, an online retailer specializing in generators, pressure washers, and more. On this podcast, we talk about why organic marketing isn’t for everyone, the Google algorithm getting smarter, finding success in reaching out to schools and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy generators, pressure washers, and more at FactoryPure factorypure.com Connect with Eugene linkedin.com/in/eugene-ravitsky-44747220 Scale your...
Oct 18, 2021•27 min•Ep. 143
Sadie Scheffer (she/her) is the founder and CEO of Bread SRSLY, a gluten-free and vegan sourdough bread company in Berkeley, CA. On this podcast, we talk about mindsets you should have for delegating, how fostering reciprocity brings you success, why you should create brand values, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy gluten-free sourdough bread breadsrsly.com Connect with Sadie linkedin.com/in/sadie-scheffer-9846696a Sign up for Retail Ready by Alliso...
Oct 11, 2021•33 min•Ep. 142
Colby Kane is the Founder and CEO of Aviator, and they make products with style and function for the travel lifestyle. On this podcast, we talk about how to transition from a successful crowdfunding to a brand, how influencers changed the Aviator product and marketing focus, why Aviator prefers in-house processes while still being open to remote work, and so much more! To learn more, visit: http://honestecommerce.co Resources: Stylistic and functional jeans for the travel lifestyle aviatorusa.co...
Oct 04, 2021•40 min•Ep. 141
An entrepreneur, philanthropist, and activist for racial and gender equity, Suzanne Lerner is co-founder and CEO of lifestyle fashion brand Michael Stars which, since its inception in 1986, was one of the fashion industry's first purpose-driven brands—before it was fashionable! On this podcast, we talk about the 3 KPIs that you should focus on, how your brand reflects your personality, why you should not compare conversion rates, and so much more! To learn more, visit: http://honestecommerce.co ...
Sep 27, 2021•33 min•Ep. 140
Hayden Wadsworth is the CEO and Co-founder at HydroJug. On this podcast, we talk about how to approach tips/secrets from successful entrepreneurs, business books to help starting businesses, the case for custom solutions and so much more! To learn more, visit: http://honestecommerce.co Resources: Drink more water and help the environment. thehydrojug.com Connect with Hayden linkedin.com/in/hayden-wadsworth-6b7887b0 Principles by Ray Dalio principles.com/#get-the-books Think Again by Adam Grant a...
Sep 20, 2021•31 min•Ep. 139
Emily Foreman is the CEO of CartHook, an app that helps boost your revenue and AOV by allowing you to make one-click post-purchase offers in the Shopify checkout. On this podcast, we talk about Emily’s transition to being a CEO, Shopify’s new announcements, how the new features on Shopify help Carthook, and so much more! To learn more, visit: http://honestecommerce.co Resources: Connect with Emily linkedin.com/in/emilylforeman Boost your Shopify AOV and revenue carthook.com Scale your business w...
Sep 13, 2021•29 min•Ep. 138
Johnathan Ruggiero is the co-founder and co-CEO of Manly Bands On this podcast, we talk about the various unique ring materials from Manly Bands, how to have an omnichannel approach, sticking with one or two strategies at a time, and so much more! To learn more, visit: http://honestecommerce.co Resources: Unique and affordable wedding bands for the distinguished man manlybands.com Connect with John john@manlybands.com Scale your business with electriceye.io Get a 14-day free trial at getmesa.com...
Sep 06, 2021•31 min•Ep. 137
Jazmin Alvarez is the founder and CEO of Pretty Well Beauty. On this podcast, we talk about why finding a partner is crucial to success, what pushed Jazmin to migrate, how Pretty Well Beauty got started, and so much more! To learn more, visit: http://honestecommerce.co Resources: Clean Beauty and Natural Skincare Shop prettywellbeauty.com Connect with Jazmin linkedin.com/in/cleanbeautyboss All the announcements from Shopify Unite 2021 shopify.com/partners/blog/shopify-unite-announcements-2021 Sc...
Aug 30, 2021•30 min•Ep. 136
