317 | Creating Connection Beyond The Product | with Brandi Corbello

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable.

After facing her own battle with skin cancer, Brandi launched Melan with a mission to change the way people think about sunscreen. Under her leadership, Melan has combined high-performance formulas with transparency and purpose, ensuring that every product not only protects but also supports melanoma awareness and research. A passionate advocate for self-care, wellness, and community, Brandi continues to push the boundaries of the sun care industry, making sunscreen a daily essential for all.

In This Conversation We Discuss:

• [00:45] Intro
• [01:07] Advocating for better product standards
• [05:17] Investing in product education before launching
• [06:54] Researching before committing to a business
• [07:36] Defining brand identity before launch
• [09:00] Launching new products based on demand
• [10:28] Using trade shows for brand awareness
• [11:29] Episode Sponsors: StoreTester and Intelligems
• [14:41] Learning the complexities of retail barcodes
• [16:57] Testing the new brand with customers
• [19:11] Building community through live events

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Melan | Protect Your Rind melansuncare.com/
• Follow Brandi Corbello linkedin.com/in/brandicorbello
• Book a demo today at https://www.intelligems.io/
• Done-for-you conversion rate optimization service https://storetester.com/

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