310 | Focus, Profit, and Long-Term Success | with Sean Agatep

Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA.

In This Conversation We Discuss:

• [00:45] Intro
• [01:17] Chasing opportunities abroad after graduating
• [02:30] Navigating the challenges of crowdfunding campaigns
• [03:27] Diagnosing messaging from top campaigns
• [04:32] Leveraging early opportunities in crowdfunding
• [05:12] Owning the responsibility for product-market fit
• [06:11] Prioritizing proven experience over potential
• [07:35] Valuing brand reputation over chasing trends
• [09:25] Tinkering with Shopify from the very beginning
• [10:36] Expanding product lines with complementary items
• [11:15] Episode sponsors: StoreTester and Intelligems
• [14:29] Understanding the challenges of apparel & soft goods
• [15:47] Establishing your product's value before launching
• [16:20] Embracing the long route to perfecting new products
• [17:03] Recognizing different customer behaviors across products
• [18:01] Surveying customers to guide product expansion
• [19:04] Realizing that customer bases differ by product
• [20:00] Figuring out if new products fit your brand
• [20:53] Managing the shift from top-line to profit focus
• [22:51] Restructuring for lean growth and profitability
• [24:28] Operational strength through offshore hires
• [26:31] Rethinking outsourcing for quality and value
• [28:06] Value through global workforce opportunities
• [29:34] Exploring Vincero and Tidal’s offerings

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Timeless pieces, modern style, premium performance vincerocollective.com/
• Follow Sean Agatep linkedin.com/in/sagatep/
• Founder-led headhunting and staffing solutions hiretidal.com/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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