305 | Data Over Ego: Pivoting & Listening to Customer Feedback | with Jim Phillips

As the Co-Founder & CEO of Graymatter Labs, Jim Phillips is currently creating plant based alternatives to pharmaceutical drugs. Prior to Graymatter, he spent his career in early stage growth in both B2B & B2C SaaS platforms focused on digitizing commerce. 

Jim helped build Charm.io to acquisition in 2022. He was a Former Leadership Team at Ritual responsible for the Midwest Region of the US market 0->$40M revenue. He also served a tenure at Ritual including launching the US market with Chicago as the company's first expansion city in 2016. 

Prior to Ritual, Jim co-founded Fooda ($34M raised) & was on the founding team at HighGround (acq. July 18').

In This Conversation We Discuss:

• [00:40] Intro
• [01:19] Discovering a revolutionary product
• [02:44] How D2C insights sparked a new venture
• [04:14] Finding the right supplier for your product
• [06:03] The black box of contract manufacturing 
• [07:16] Learning Meta ads to drive initial sales
• [08:04] Launching subscriptions for wider reach
• [09:09] Episode sponsors: StoreTester and Intelligems
• [12:22] The power of networking at industry events
• [12:55] Overcoming a life-threatening health challenge
• [14:42] Deciding to go all-in after a life-altering event
• [15:54] Discovering your true customers through feedback
• [17:28] Using data over ego to make better decisions
• [18:32] How customer interactions shape your brand
• [19:31] How to stay resilient through business challenges
• [20:22] Solving growth challenges with the right strategy
• [21:12] Graymatter for better focus and productivity

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The first drinkable ADHD supplement https://trygraymatter.com/
• Follow Jim Phillips https://www.linkedin.com/in/jim-phillips-5978827/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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