273 | Shifting To Full-Time Founder: Stability vs. Risk | with Shaina Rainford

A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. 

Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. 

Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. 

In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor.

In This Conversation We Discuss:

• [00:40] Intro
• [01:53] The origin story of a hair care breakthrough
• [02:55] Harnessing homemade remedy to restore hair health
• [03:45] Using Instagram to validate potential market
• [04:34] Building a brand story and launching with impact
• [06:01] Scaling followers using strategic collaborations
• [06:33] Finding relevant pages to reach a wider audience 
• [07:46] Prioritizing organic reach across platforms
• [08:06] Workplace struggles as driving force to full-time CEO
• [10:20] Doubling revenue through full-time entrepreneurship
• [11:10] Episode Sponsor: Electric Eye
• [12:07] Ensuring business stability before going full-time
• [13:26] Harnessing Facebook Pixel for ad success
• [14:49] Finding an agency dedicated to the business
• [15:26] Reflecting on team dynamics in decision-making
• [16:50] Outsourcing warehouse operations for efficiency
• [18:44] Valuing passion and grit before skills when hiring
• [20:53] How to get products from Bask & Lather Co.

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Prevent hair loss with hair growth products baskandlatherco.com/
• Follow Shaina Rainford linkedin.com/in/shaina-rainford-ms-rn-fnp-c-27b241113/
• Schedule an intro call with one of our experts electriceye.io/connect

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