258 | Balancing Customer Needs and Ecommerce Goals | with Jaye Genung

Jaye Genung comes from an eclectic career history that includes project management, product development, procurement and account management. 

Her employment history includes medical devices, b2b electro-mechanical and cpg companies. 

This mosaic of experience set the stage for her to be able to start out with her own founder's story.

In This Conversation We Discuss:

• [00:48] Intro
• [02:26] Seizing the opportunity to start a business
• [04:10] Considering the working class in product designs
• [04:52] Researching the supply chain with trusted network
• [06:25] Negotiating for MOQs & prioritizing customer needs
• [07:50] Having someone that pushes you and believes in you
• [08:26] Talking to people means building a relationship
• [09:48] Doing your research and creating a strategy
• [10:33] Offering something new & investing on ads 
• [11:26] Gaining traction quickly after the first 100 orders
• [12:02] Investing in ads for customer acquisition
• [12:47] From a side hustle to working full time
• [13:44] Seeing the business grow over the years 
• [14:46] Pushing through amid doubts & mental blocks
• [15:15] What CEOs need to learn and accept
• [16:09] Success is not just one thing
• [17:03] Finding out what you’re good and not good at 
• [17:43] Be honest and reach out to your network
• [18:35] having the best product is not enough
• [19:17] Finding balance in every tenet of your business
• [20:14] Where to get high-quality heated apparel

Resources:

• Subscribe to Honest Ecommerce on Youtube
• 100% female owned heated apparel company gobiheat.com/
• Follow Gobi Heat on LinkedIn linkedin.com/company/gobi-heat/

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