241 | Developing a Wellness Product Like a Tech Product | with Peter Reitano

Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.

Deeply passionate about all things that enable meaningful connections & better health. 

In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.

In This Conversation We Discuss:

• [00:00] Intro
• [01:13] What are Mojo products?
• [02:04] How Peter got started in the industry
• [04:21] Next step: Acting on the idea you have
• [06:40] Mojo’s go-to-market strategy
• [08:16] Broad targeting vs narrow targeting
• [09:26] Copy and creative drives results
• [09:58] Budget allocation for customer acquisition
• [11:58] Sponsor: Electric Eye electriceye.io/connect
• [12:56] Sponsor: Shopify shopify.com/honest
• [14:38] Sponsor: Sendlane sendlane.com/honest
• [16:04] Blending paid and organic strategies
• [16:53] How PR helps in retargeting 
• [17:32] Mojo’s content play
• [18:27] Launching a brand in a “controlled” category
• [21:24] Challenges of CBD brands
• [22:42] Peter’s history in agencies and Academy
• [26:58] Agencies should at least try to launch a brand 
• [28:25] Where to support Mojo
• [28:47] Where to support Academy

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Mushroom gummies boosting focus, productivity, mood & energy mojo.shop
• Content agency built for strategic performance madebyacademy.com
• Provides psychedelic support to better the well through science, education, and products gwellamushrooms.com
• Connect with Peter linkedin.com/in/peterreitano
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

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