Join me in this episode as we delve into a potent yet often overlooked strategy for enhancing your local service business's visibility. Tune in to learn how partnering with your local Chamber of Commerce can provide a winning edge in the digital age of marketing. Resources discussed in this episode: Leave me a 5 star review on Apple Podcast , iHeartRadio , or wherever you get your podcasts if love it. Reviews help others find me. This link should work across devices and platforms. Become a Membe...
Aug 07, 2023•10 min•Ep. 55
Social media is now a huge component of interacting with clients and ideal clients. Discover which social media platforms you should be on to get clients as a professional organizer. Join me as I share valuable insights on how to stay ahead of the competition and attract your ideal clients with your online presence. Click for show notes....
Jul 15, 2023•35 min•Ep. 54
Looking for info on how to market house cleaning services or professional organizing services? We have a full list of resources to help you attract your ideal clients. Click for show notes.
Feb 28, 2023•18 min•Ep. 53
The key to social media marketing for your home services businesses is to build relationships on the right platforms. Here's how to do that through each stage of your business. Click for show notes.
Feb 21, 2023•22 min•Ep. 52
A long-term sustainable business is one that gives you life... and also multiple revenue streams. In this episode Lisa Malone shares how she's developed several corresponding lines of business and fostered unique partnerships with other service providers to diversify income sources and and grow wealth. Click for show notes ....
Feb 14, 2023•37 min•Ep. 51
Part of creating a successful business is adapting to new things. In this episode, Pro Organizer Coach Samantha Brown shares the evolution of her business and how she's using her unique skillset to help others. Click for show notes.
Feb 08, 2023•39 min•Ep. 50
Social media is a great tool for reaching and connecting with your ideal clients. But if you're not careful, it can quickly eat up your time and energy. Click for full show notes.
Feb 08, 2023•11 min•Ep. 49
Every professional organizer knows a good system is worth its weight in gold. Infrastructure systems- like client onboarding- can help you easily and effectively scale your business. In this episode, professional organizer Amy Fredericksen shares the systems she created for her business Click for show notes .
Sep 27, 2022•38 min•Ep. 48
Everyone can be productive, but identifying the specific ways in which you are most productive can help you create and repeat the ideal conditions. In this episode, Certified Productivity Coach Ellen Faye describes a personalized approach to productivity that you can use in your own business plus help clients find- and maximize- theirs. Click for show notes....
Sep 20, 2022•44 min•Ep. 47
The only thing about social media that is constant is that it’s changing. Algorithms change, meaning who sees your posts changes, consumer behavior changes, and how people use the different platforms change. In this episode, you'll learn some great reasons as to why social media is worth your time... and an easy formula to make regular posting easy. Click for show notes....
Aug 23, 2022•16 min•Ep. 46
Email marketing for professional organizers is a great way to remind clients they should hire you again, but you need them to open the email. In this episode, you'll learn the importance of email subject lines and how to craft them to easily get the maximum opens. Click for show notes .
Jul 19, 2022•13 min•Ep. 45
Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals. For instance, videos have been long prioritized on both Facebook and Instagram (both owned by Meta), and now even more so with continued emphasis on IG Reels and FB Watch. Also, over the last couple of years, Facebook has been pushing Groups, meaning putting Groups in your newsfeed they think you might like (based on your profile) ...
Jul 19, 2022•10 min•Ep. 44
A professional organizer marketing plan details your strategy to package and sell your professional organizing services. In this episode, you'll learn the critical elements of a professional organizer marketing plan and how to create one, which will help you save time and money as you attract clients. Click for show notes .
Jul 05, 2022•13 min•Ep. 43
Confidence and mindset are keys to attracting clients as a professional organizer. Use these mantras to attract more clients and earn more money. Click for show notes .
Jun 28, 2022•15 min•Ep. 42
Paying attention to (and improving) the client experience in your professional organizing business will not only delight your existing clients, it will keep them coming back for more. And? They'll probably even tell their friends how much they loved working with you. In this episode, systems strategist Amber Barrett joins Shanna to talk about the benefits and elements of great client experiences and how those systems can even save you time, money, and possibly even grey hairs! (Who wants to manu...
Jun 21, 2022•36 min•Ep. 41
Learning how to boost sales as a professional organizer will help sustain you through the slow times. Here's how to get your phone ringing for your organizing services when you feel like you've done everything. Click for show notes.
Jun 14, 2022•5 min•Ep. 40
To grow a sustainable business as an organizer, you have to have a solid strategy in place to continuously attract ideal clients. Click for show notes.
Jun 07, 2022•21 min•Ep. 39
Cas Aarssen from Clutterbug and Hot Mess House on HGTV joins Shanna on the podcast today to discuss additional revenue streams that can make you thousands of dollars every month. Click for show notes .
May 31, 2022•55 min•Ep. 38
In this episode, Shanna talks through lead magnets: what they are, why you need one, and how to create them with more than 30 ideas of lead magnets you can make today. Click for show notes.
May 24, 2022•13 min•Ep. 37
Online marketing doesn’t have to be complicated. Here’s a simple sales funnel you can implement today to attract clients. Click for show notes .
May 18, 2022•22 min•Ep. 36
A sales funnel is a visual representation of how a prospective client finds you, becomes aware of what you have to offer, and ultimately hires you as their professional organizer. Sales funnels are more important than ever because competition for attention is higher than ever. It's a consumer's market and we have access to anything and everything we could ever want at our fingertips. As small business owners, it's our job to solve a clear problem and clearly communicate how we solve that problem...
May 11, 2022•20 min•Ep. 35
You need a professional-looking email address to be perceived as the pro that you are. Here's how to set up Gmail with your domain name. Click for show notes or visit the Pro Organizer Marketing podcast page .
May 03, 2022•6 min•Ep. 34
What do G.I. Joe, Legos, and the Pioneer Woman all have in common? Find out in this episode along with content marketing tips to get your pro organizing business found by local clients. Click for show notes.
Apr 26, 2022•17 min•Ep. 33
Growing your business doesn't mean you have to go it alone, even if you are a solopreneur. There is a wealth of resources to help you create a framework for growing your business the way you want it to grow. In this episode, Shanna shares the six books she recommends most frequently. You can read them in this order to lay the groundwork for a strong business foundation, even if you've never taken a single business class. Click for show notes ....
Apr 19, 2022•10 min•Ep. 32
A prospective client has landed on your website! Congrats! What are they seeing now? Will what they see take them on the journey of convincing them you're the professional organizer for them? In this episode, Shanna talks with pro organizer turned copy writer Molly Winters on how to increase sales by attracting the right people with your web copy. How do you do that? Well, listen to the episode for full details, but they include: writing how you talk and be sure to get really specific about what...
Apr 13, 2022•39 min•Ep. 31
Answering frequently asked questions on your website, in blog posts, or on social media is a great way to attract your ideal clients. Not only will you enhance your website's SEO, you'll be answering the exact questions prospective clients have, positioning YOU as the perfect pro organizer for them. In this episode, Shanna lists frequently asked questions, questions people should be asking (but aren't) and a few myths (posed as questions) to dispel. Asking- and answering- these questions in your...
Apr 05, 2022•11 min•Ep. 30
There's more interest and demand for professional organizers than ever before! Pop culture shows like The Home Edit, Hot Mess House , and Tidying Up with Marie Kondo have taken decluttering lingo to the masses, which is great for anyone in the PO business. While it seems like there might also be a lot of competition vying for the same clients, there is work for everyone. And the best way to stand out from the crowd is to let your prospective clients get to know you . In this episode, Shanna and ...
Mar 29, 2022•42 min•Ep. 29
Building your SEO (search engine optimization) might be one of the most important things you do as you build your business. Why? Because it's how you get found online... and your clients can't hire you if they can't find you. Also? People actively searching for professional organizers are the most motivated leads in the buyer journey because they've already decided they need your services. You have to make sure they find YOU. In this episode, Shanna outlines the two things that have the biggest ...
Mar 22, 2022•19 min•Ep. 28
When sharing photos to social media or on your website, an extra bit of polish can go a long way in positioning your professional organizing service- and standing out from the competition. In this episode, Shanna talks with Sarah Brent, owner of Practical Harmony Professional Organizing in Central Illinois and the creator of Tidy Stock Photography, a shop for home organizing stock photos. See show notes ....
Mar 15, 2022•57 min•Ep. 27
Want to know the single most effective way to market your business? Get people talking about you. In this episode, Shanna outlines four really compelling reasons to seek out and collaborate with other service providers, specifically ones that are already working in the homes of your ideal client. Plus, she'll dive into how to find the right service providers and steps to take to start building relationships with them. Click for show notes ....
Mar 08, 2022•18 min•Ep. 26
