Send us a text The digital marketing landscape for home care agencies is experiencing a seismic shift as AI-powered search transforms how potential clients find care services. Valerie Van Booven delivers a compelling deep dive into this new reality where traditional SEO tactics alone no longer guarantee visibility. When someone searches "How much does home care cost in St. Louis?" or "Can I get paid to care for a family member in Nebraska?", Google and ChatGPT now provide comprehensive answers d...
Jun 18, 2025•39 min
Send us a text When a loved one receives an Alzheimer's diagnosis, families often feel overwhelmed and uncertain where to turn. For home care agencies serving these families, having the right resources and training can make all the difference in providing compassionate, effective care. That's where the Alzheimer's Association comes in. In this enlightening conversation with Claire Corwin, Program Director of the Alzheimer's Association, we uncover the wealth of free resources available to both h...
Jun 05, 2025•36 min
Send us a text Breaking through the noise in healthcare marketing requires more than persistence—it demands a fundamental shift in approach. This eye-opening training video reveals the stark contrast between ineffective marketing tactics and strategies that genuinely resonate with skilled nursing facility staff. Watch as we demonstrate a typical failed interaction: rushing into a social worker's office, using inappropriate terminology (calling patients "clients"), focusing exclusively on service...
Jun 03, 2025•10 min
Send us a text Ever wondered why some healthcare marketers effortlessly secure meetings while others struggle to get past the front desk? This eye-opening training demonstration reveals the stark contrast between ineffective and successful approaches when engaging facility gatekeepers. Through a revealing side-by-side comparison, we expose common mistakes that doom marketing visits before they begin: disheveled appearance, lack of preparation, overlooking the receptionist's identity, and failing...
Jun 03, 2025•5 min
Send us a text Your home care website isn't just a digital brochure—it's your most powerful lead generation tool when properly optimized. In this comprehensive session, we unpack the essential elements that transform an ordinary website into a conversion machine that makes your phone ring consistently with qualified leads. Website speed emerged as the non-negotiable foundation of digital success. Since Google's shift to mobile-first indexing in 2018, sites loading in under two seconds receive pr...
May 23, 2025•50 min
Send us a text The most challenging moment in home care isn't finding clients—it's when you're sitting across from a hesitant senior who firmly believes they "don't need help." This candid discussion among veteran home care professionals reveals the psychology behind resistance and provides actionable strategies for turning objections into agreements. When you walk into a senior's home for an assessment, you're likely to encounter pushback. Industry experts share that approximately 85% of senior...
May 08, 2025•55 min
Send us a text Ready to transform your home care marketing strategy? Dive into the world of video content that's changing how agencies connect with clients and families. The digital landscape has shifted dramatically, with 85% of internet users watching video monthly and 72% preferring video over text when learning about services. Yet most home care competitors are missing this golden opportunity, relying on text-heavy websites and traditional marketing approaches that fail to create emotional c...
Apr 24, 2025•46 min•Season 5Ep. 9
Send us a text Building an effective home care marketing and sales team requires more than just hiring the right people—it demands creating systems that scale as your agency grows. Whether you're a solo owner-operator handling all aspects of marketing or managing multiple marketers across a larger organization, the foundations remain the same. The cornerstone of successful home care marketing lies in three key elements: a compelling differentiator, deep understanding of referral sources, and unw...
Apr 10, 2025•35 min•Season 5Ep. 8
Send us a text Ever wonder what truly separates successful home care marketers from those who struggle to generate referrals? This candid roundtable discussion brings together three powerhouse veterans with over 60 years of combined experience who've helped grow agencies from startup to multi-million dollar operations. Annette, Dawn, and Lisa reveal the psychology behind building trust with referral sources and why the strongest relationships can withstand occasional hiccups. They explain why be...
Apr 03, 2025•53 min•Season 5Ep. 7
Send us a text LinkedIn has undergone a remarkable transformation, evolving from a static resume repository into a dynamic platform where home care professionals can build personal brands, forge meaningful connections, and generate qualified leads. As Valerie Van Booven explains, "LinkedIn today is like that high school nerd who hit the gym, got a stylist, and now runs a startup." This evolution presents incredible opportunities for home care agency owners and marketers who understand how to lev...
Mar 28, 2025•1 hr 1 min•Season 5Ep. 6
Send us a text The wave of long-term care insurance claims is rapidly approaching, and home care agencies need to be prepared. With nearly 4 million policies written between 1995-2005, we're entering a period where these policyholders—now in their peak claim years of 80-85—are seeking home care services in record numbers. Bill Comfort, with over three decades of experience in long-term care insurance, walks us through the critical steps agencies must take to successfully work with these valuable...
Mar 10, 2025•1 hr 1 min•Season 5Ep. 5
Send us a text Unlock the secrets of mastering home care marketing in 2025 with the expertise of Valerie Van Booven, who shares insights from her 17 years of industry experience. Ever wondered how to make your website not just functional but also a lead-generating powerhouse? Valerie humorously critiques the common design pitfalls to avoid while offering tips on creating visually appealing, user-friendly sites that even the most tech-averse can navigate. Learn how to balance the art of online br...
Feb 20, 2025•1 hr 14 min•Season 5Ep. 4
Send us a text Unlock the secrets to boosting your home care business's online presence with expert insights from Valerie Van Booven. Imagine capturing the attention of potential clients even before they realize they need your services—Valerie guides you through the intricacies of SEO, ensuring you bypass common scams and harness the power of strategic keyword research. Discover how a well-optimized website and an updated Google Business Profile can set you apart in a competitive market, while t...
Feb 16, 2025•35 min•Season 5Ep. 3
Send us a text How can we redefine home care to ensure a seamless experience for both clients and caregivers? This episode promises to transform your understanding of managing client relationships and caregiver safety. Journey with us as we unravel strategies for building trust, overcoming communication barriers, and differentiating your agency in a competitive market. Our dedicated team members, Lisa, Dawn, and Annette, share their wealth of experience, while Valerie's expertise in online resou...
Feb 04, 2025•1 hr 3 min•Season 5Ep. 2
Send us a text Unlock the secrets of growing your private pay home care business with insights from industry experts Dawn Fiala, Annette Ziegler, and Lisa Marsolais of the Approved Senior Network's Mastery Circle. We dive into actionable strategies for building trust and fostering relationships with referral sources, emphasizing the importance of understanding the offerings of potential partners and mastering industry knowledge. Discover how effective communication and consistent outreach can tr...
Jan 17, 2025•56 min•Season 5Ep. 1
Send us a text Home Health Care Marketing in 2025 Core Themes: Relationship-Centric Approach: Building and nurturing relationships with both referral sources and clients is paramount. This involves understanding their needs, providing value, and maintaining consistent communication. Differentiation and Value Proposition: Standing out in a competitive market requires highlighting what makes the agency unique, such as specialized services, staff expertise, and proven outcomes. Adaptability and Ind...
Dec 31, 2024•13 min
Send us a text Join us in our final Mastery Circle of 2024 where we share holiday greetings and prep for Christmas. Valerie VanBooven from Approved Senior Network kicks off with housekeeping notes, emphasizing the importance of muting lines to reduce background noise and encourages sharing stories and tips. We also discuss the significant topics of caregiver quality, operations, and experiences from Dawn Fiala and Annette Ziegler. Learn about operational efficiencies and effective documentation ...
Dec 20, 2024•51 min
Send us a text Unlock the secrets to thriving in the home care industry as we reconnect after Thanksgiving, channeling gratitude into powerful strategies for growth. Join Lisa, Dawn, Annette, and Valerie as they share their diverse expertise, from hands-on caregiving to strategic administrative roles. They offer you a roadmap to navigating our learning portal and accessing past meetings, ensuring that your journey in enhancing senior care and nurturing home care businesses is both informed and i...
Dec 09, 2024•1 hr 4 min
Send us a text Unlock the secrets to mastering digital marketing in the home care industry with Lisa Marsolais, Valerie Van Booven and Dawn Fiala. Learn how to enhance your online presence by optimizing your website for Google's algorithm, harnessing the power of AI searches, and leveraging effective SEO strategies. Dawn brings her wealth of knowledge to the table, sharing best practices for training community liaisons and salespersons, emphasizing the seamless integration of sales and recruitin...
Dec 05, 2024•1 hr 29 min
Send us a text Unlock the secrets of successful home care marketing with us as we explore "The 10 Commandments of Home Care Marketing Success." Discover how transforming your website into a welcoming haven can provide potential clients with the comfort they seek during stressful times. We'll guide you through creating an inviting online space that mirrors the warmth and professionalism of your agency's waiting room, making a positive first impression on families in search of care. But what's a s...
Nov 17, 2024•13 min
Send us a text Get ready for an engaging and insightful journey into the home care industry with some of its leading voices, including Lisa Marsolais, Dawn Fiala, Annette Ziegler, and Valerie Van Booven. Discover how Valerie, a seasoned registered nurse, underscores the critical role of online marketing in achieving success. This episode is packed with practical strategies, from balancing online and in-person sales efforts to accessing resources for mastering the craft of home care sales. We pro...
Nov 15, 2024•1 hr 1 min
Send us a text Unlock the secrets to thriving in the senior care industry as Valerie Van Booven, along with Dawn Fiala, Lisa Marsolais, and Annette Ziegler from Approved Senior Networks, share their indispensable insights. This episode promises to transform your approach to home care operations and marketing with strategies drawn from their extensive experience in the field. Listen in as they explore the challenges and triumphs of building effective partnerships within the industry, and provide ...
Nov 01, 2024•1 hr 2 min
Send us a text Annette, Lisa, Dawn, and Valerie discuss sales training perspectives, what's working now in home care marketing and what home care agencies should be doing to increase sales and referrals. Unlock the secrets to transforming your sales approach with intimate and personalized training. Imagine forming meaningful connections with peers while enhancing your skills in a supportive environment. In this episode, we promise to uncover how Rodney, Tag, and Dennis achieved remarkable result...
Oct 23, 2024•42 min
Send us a text Home Care Marketing Heroes Oct 21, 2024 https://homecaremarketingnews.com/this-weeks-home-care-marketing-stars-october-21-2024/ This podcast from Approved Senior Network’s Home Care Marketing News Magazine showcases various successful local home care marketing efforts in the week of October 21, 2024. Main Theme: The main theme is recognizing and celebrating local home care agencies for their outstanding community outreach and marketing initiatives. Key Highlights and Examples: Emp...
Oct 20, 2024•5 min
Send us a text Unlock the secrets of effective home care marketing during November's awareness months. Discover how to transform National Family Caregivers Month into a gateway for strengthening ties with caregivers by offering thoughtful survival kits that subtly highlight your services. Learn to navigate Alzheimer's Awareness Month with sensitivity through educational seminars that showcase your agency’s expertise. Additionally, find out how partnerships with local pharmacies for diabetes heal...
Oct 20, 2024•10 min
Send us a text Video and Article: https://homecaremarketingnews.com/this-weeks-home-care-marketing-stars-oct-14-2024/ What if the secret to revolutionizing home care lies in mixing creativity with savvy marketing? Join us as we uncover how agencies are reshaping the landscape of senior care, starting with Castle Comfort Home Care’s ingenious paint and sip events. These aren't just art classes; they're a lifeline against isolation, sparking connections while showcasing the agency’s commitment to ...
Oct 14, 2024•7 min
Send us a text What if home care agencies could change the game in breast cancer awareness? Join us as we explore how these organizations are redefining cause marketing with creativity and purpose. Discover the strategies that go beyond traditional approaches, like pink ribbon care packages and community charity walks, to not only support vital breast cancer charities but also foster genuine community engagement. We'll uncover the power of social media in amplifying these initiatives, with campa...
Oct 11, 2024•12 min
Send us a text Can the secret to transforming the home care industry lie in the power of genuine human connection? Join us as we promise to unlock the strategies that go beyond mere transactions and foster trust and empathy in a field often seen as impersonal. This episode reveals how forging authentic relationships with referral sources like social workers and doctors can lead to lasting trust and meaningful recommendations. We highlight innovative marketing approaches from local events and edu...
Oct 11, 2024•10 min
Send us a text In this engaging session, Lisa Marsolais, Dawn Fiala, and Annette Ziegler from Approved Senior Network share invaluable insights into the home care industry, focusing on strategies to reduce hospital readmissions. Learn how proper discharge planning and collaboration with home health services can prevent readmissions, benefiting clients, families, and healthcare systems. Explore creative marketing ideas such as pumpkin decorating contests and cookie decorating for engaging with co...
Oct 06, 2024•56 min
Send us a text Article: https://homecaremarketingnews.com/falling-for-your-brand-building-emotional-connections-in-home-care-marketing/ Can vulnerability in marketing genuinely foster trust and connection? Today, we uncover the secrets behind emotionally resonant home care marketing strategies that go beyond data. Inspired by a compelling Home Care Marketing News article, we discuss how focusing on trust and reassurance—especially for adult children choosing care for their aging parents—can tran...
Sep 29, 2024•8 min
