Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide
Aug 01, 2013•48 min
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Episode description
Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide, discusses branded content and transmedia storytelling.
Check out the The End of TV as We Know It & The Birth of Transmedia slideshow:
http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia
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