The Secret to a Driven Workforce

How do you build a team that's driven by purpose?

In this episode of Hire Learning, Oz Rashid sits down with Marta Ramirez, Chief People Officer at PayCargo, to explore a hiring philosophy that goes beyond resumes.Marta shares her approach to building resilient teams by hiring people who “have to work”—those with a deeper drive often fueled by family, community, or personal motivations. With a background that began in Cuba, Marta’s journey is filled with stories of resilience, overcoming obstacles, and finding purpose in her work.

Tune in to discover:

• Why hiring for motivation over skills creates stronger, more dedicated teams
• How Marta’s early experiences in Cuba shaped her leadership style
• Practical advice for leaders on building culture from the ground up in a fast-growing startup

Timestamps:

• [0:00] Intro: Meet Marta Ramirez, PayCargo’s Chief People Officer
• [3:10] Marta’s Background: Growing up in Cuba and lessons in resilience
• [6:45] A Unique Hiring Philosophy: The power of hiring people with a “need to work”
• [12:30] Developing Talent: Why Marta prioritizes growth over experience
• [18:50] Building HR from Scratch: Marta’s transition from corporate to startup
• [24:15] Leadership Insights: Top lessons from a career in HR
• [30:40] Culture Building 101: How to create a purpose-driven team
• [36:20] Advice for Aspiring HR Leaders: Marta’s practical tips on leading with impact
• [41:00] Final Thoughts: Marta’s vision for HR and her approach to life and career

Whether you're a hiring manager, a founder, or someone looking to grow in HR, this episode dives into actionable insights on building a purpose-driven workforce.

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