How to Leverage AI in Marketing Before Your Competitors Do
Episode description
In this episode of Hire Learning, host Oz Rashid sits down with Skyler Mattson, CEO of Wongdoody, to discuss her incredible 20+ year journey from assistant account executive to global CEO.
Skyler shares how Wongdoody transformed from a traditional ad agency into a cutting-edge digital experience company, and what it took to successfully integrate with tech giant Infosys.
🔍 Key Takeaways:
⏲️ [00:02:10] - The surprising origin story behind the name “Wongdoody” and how it breaks the ice
⏲️ [00:05:45] - Why Wongdoody’s acquisition by Infosys was a game-changing move
⏲️ [00:11:30] - Skyler’s mindset-first hiring philosophy — and why it’s better than hiring for skill alone
⏲️ [00:18:20] - How embracing change and the value of “being like water” has driven growth
⏲️ [00:24:00] - Why AI is revolutionizing content creation and the customer experience
⏲️ [00:31:45] - The role of empathy, storytelling, and mindset in building a winning team
Skyler also opens up about her leadership journey, the power of resilience, and the advice she’d give her 22-year-old self. Plus, she reveals the fascinating role of AI-generated humans in advertising and how Wongdoody is using cutting-edge tech to create hyper-personalized brand experiences.
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