Curaleaf’s Hemp-Derived THC Launch With CEO Matt Darin

The show begins this week by sharing due diligence tips when visiting a grow or dispensary. With cultivation, the group agrees there is no one way to grow great cannabis, but there are a handful of best practices. Regarding retail, location, parking, product selection, and budtenders were on the top of the list.

Curaleaf CEO Matt Darin joins the conversation to talk about their new line of hemp-derived THC products. He shares the vision for the project and how it can complement their current cannabis business. We dig into the products, formulations, and who is the target market. The conversation concludes by talking about pricing and how to compete with more affordable cannabis and alcohol products.