In this episode of The Higher Ed Pulse , the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus. Nathan discusses the evolution and future of the traditional university view book, touching on how institutions can better personalize and digitize their marketing materials. His insights offer a fresh perspective on how digital innovation can transform the student recruitment process and enhance the student experience. Key Takeaways: The future of the view book is di...
Sep 25, 2024•11 min
In this insightful episode, live from the HighEdWeb 2024 conference, Mallory sat down with Jessica Pontarelli, Assistant Director of Communications at Brown University. Jessica shares her expertise on how universities can navigate the challenges of communicating civic engagement in a polarized landscape. With a focus on the power of storytelling, hope, and positive messaging, Jessica offers actionable advice for higher ed professionals tackling these issues on their campuses. Key Takeaways: Pola...
Sep 25, 2024•9 min
Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University of Kansas. Margaret shares invaluable insights into how to conduct effective interviews for marketing stories. From setting clear goals to crafting compelling questions, Margaret provides a step-by-step guide to ensure your interviews yield authentic and engaging content. This conversation is packed with practical tips that any higher ed marketer c...
Sep 25, 2024•16 min
In this episode of The Higher Pulse , host Mallory Willsea sits down with Thom Chesney, President of Southwestern College in Santa Fe, during the HighEdWeb Conference. They discuss the critical role of the institution's website in shaping student engagement, how small teams can maximize their impact, and the importance of embracing AI in marketing and operations. Thom also shares insights from his career as a college president and how Southwestern College is refining its digital presence to meet...
Sep 24, 2024•14 min
In this episode of the Higher Ed Pulse Podcast , Mallory chats with Andy Shearouse, Assistant Director of the EDGE Center at Augustana College, during the 2024 HighEdWeb conference. Andy dives into the concept of "intrapreneurship" and how individuals within institutions can foster innovation and drive meaningful change from the inside. Through personal experiences and insightful examples, Andy explains how anyone can become a difference-maker on campus by adopting an entrepreneurial mindset and...
Sep 24, 2024•18 min
Mallory sits down with Anthony Robinson, founder of The Devoted , a new marketing agency that brings an authentic, bold voice to higher education. Live from HighEdWeb, this conversation dives into the journey of building a Black-owned agency in a space where representation matters, Anthony’s fresh take on marketing, and the real-life impact of using AI tools to enhance client relationships. From groundbreaking projects to the role of generative AI, this episode is packed with insights into both ...
Sep 24, 2024•16 min
In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter). Key Takeaways Social m...
Sep 23, 2024•13 min
In a live episode recorded at HighEdWeb 2024, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory. Beth, a first-time attendee, shares her excitement about incorporating AI in higher education and delves into her area of expertise: using analytics to drive improvements on higher ed websites. Throughout the conversation, Beth emphasizes the importance of real-time testing and iteration to enhance site performance, user engagement, and SEO efforts. Key Takeaways...
Sep 23, 2024•13 min
This episode is packed with must-read books for higher ed marketers and leaders. Mallory and Seth each share their top three book recommendations and explain why these reads are game changers for anyone navigating innovation, strategy, and leadership in the higher ed space. From timeless classics like Crossing the Chasm to inspiring tales like Shoe Dog , this episode is full of insights to help you think differently about marketing, leadership, and innovation. Tune in for their thoughtful book b...
Sep 23, 2024•23 min•Ep. 221
The Future of Student Search Pulse Check Series is sponsored by Carnegie. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Brian Kennedy, Assistant Vice President of Enrollment and Dean of Admission at Samford University, discuss the critical role of data in shaping enrollment search strategies. They delve into: Leveraging data to identify and attract ideal students Balancing urgent tasks with long-term strategic thinking in enrollment management Segmenting communi...
Sep 19, 2024•38 min
Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss occurred and offer practical strategies for re-engaging prospects, enhancing student retention, and adjusting marketing efforts. The conversation emphasizes the need for internal alignment, quick pivots, and ensuring teams are supported in challenging times. Whether your institution fell short or saw growth, this episode offers valuable insights o...
Sep 16, 2024•24 min•Ep. 220
The Future of Student Search Pulse Check Series is sponsored by Carnegie. In Part 1 of this new Pulse Check series, Mallory Willseas and Trent Gilbert, VP of Student Search Solutions at Carnegie, dive into the evolution of student search and its critical role in modern enrollment strategies. They discuss the historical context, the impact of AI, the importance of data ownership, and the shift towards a yield-focused approach. Trent shares his insights on how institutions can adapt to changing de...
Sep 12, 2024•38 min
In this special episode recorded live at Live at HashtagHigherEd 2024, guest host Carrie Phillips is joined by Dr. Blake Bedsole to discuss the looming enrollment cliff and how institutions can adapt. Together, they explore leadership approaches to build the next generation of leaders to navigate the cliff and how to build campus collaboration to overcome this challenge. Guest Name: Dr. Blake Bedsole, VP of Enrollment Management, Troy University - - - - Connect With Our Host: Mallory Willsea htt...
Sep 11, 2024•13 min
Seth and Mallory reflect on the career-defining moments that have shaped their journeys. From Seth’s unexpected leap into TV production to Mallory’s early adoption of social media strategy, they share the pivotal decisions and lucky breaks that have driven their professional growth. Listen in for candid stories and valuable lessons on how to recognize and seize opportunities that could transform your career. Key Takeaways: Hard Work Pays Off: Seth's first career-defining moment highlights the va...
Sep 09, 2024•23 min•Ep. 219
In this final part of this Pulse Check series, guest Terry Flannery joins Kin Sejpal to reflect on her 40 years of serving higher education. Key points/takeaways include: Higher education marketing is evolving and offers opportunities for creativity and innovation. Finding joy and meaning in the work helps stay resilient during challenging times The post-pandemic landscape has brought professionals from all around the world together to collaborate on higher ed issues like never before. The futur...
Sep 05, 2024•37 min
In this episode, Jaime Hunt emphasizes the need for those in higher ed adjacent roles to stay connected to the mission of higher education and offers advice on finding fulfillment and making a broader impact. Key points/takeaways include: Higher ed marketing is essential to conveying the value of education to students and society. Higher education needs to be saved, and each of us - internal and external - can play an important role External partners can help solve institutional problems, freein...
Aug 29, 2024•29 min
Mallory and Seth dive into the growing influence of AI in non-student facing roles within higher education. They explore practical applications, such as AI-powered website searches, content management tools, and the rise of AI assistants. Highlighting real-world examples, including the use of AI in web management and data analytics, they discuss how these technologies are streamlining operations, enhancing efficiency, and reshaping the workforce. Whether you’re an enrollment marketer or a higher...
Aug 26, 2024•21 min•Ep. 218
In Part 3 of this Pulse Check Series, guest Dr. Thom Chesney, President of Southwest College, talks about taking a step back to recenter his why and embarking on a year-long journey of discernment. Key points/takeaways include: Check in with yourself regularly to ensure you are still aligned with your why Have open conversations with your circle of trust within your network Know what it is you do NOT want to do, not just what you do Take stock of your strengths and be true to yourself Guest Name...
Aug 22, 2024•43 min
In this bonus edition of the Higher Ed Pulse, Mallory is joined by Dayana Kibilds, host of Talking Tactics and VP at Ologie, and Ashley Budd, Senior Marketing Director at Cornell University, to discuss their new book, "Mailed It!" They explore the vital role of email marketing in higher education, share practical insights on building trust and empathy with subscribers, and provide actionable tips for creating engaging email content that gets results. Key Takeaways: The Importance of Email: Despi...
Aug 20, 2024•35 min
Hosts Seth and Mallory discuss untraditional strategies to enhance traditional undergraduate recruitment and enrollment marketing. As the new recruitment cycle kicks off, they explore innovative approaches that go beyond the basics of list buying and email marketing. From using paid social media to drive campus visit RSVPs to creating shareable milestones in the admissions process, Seth and Mallory provide actionable insights for enrollment professionals looking to stay ahead of the curve. They ...
Aug 19, 2024•22 min•Ep. 217
In Part 2 of this Pulse Check series, Kin is joined by W. Kent Barnds, who has 33 years of experience in higher ed and shares his why and the importance of working at a college campus. Key points/takeaways include: The need for leaders to stay at institutions to fight the good fight. The comfort level of employees with a delayed sense of gratification that often is part and parcel of working in higher ed. The importance of giving space to break out of the mundane, repetitive work The difference ...
Aug 15, 2024•30 min
Join hosts Seth and Mallory as they share invaluable career advice for rising leaders in higher education. From building a strong network to developing financial savvy, this episode is packed with practical tips and personal anecdotes to help you advance in your career. Whether you're aiming for a director title or aspiring to join the C-suite, this conversation will provide you with the tools and inspiration you need to succeed. Key Takeaways Think of Your Career in Chapters: Focus on creating ...
Aug 12, 2024•23 min•Ep. 216
In this debut episode of our new Pulse Check on seeking purpose in the world of Higher Ed, guest Carrie Phillips joins guest host Kin Sejpal to discuss her purpose as higher ed leader, and what keeps her - and her team - going. Insightful takeaways include: Personal and professional experiences can shape one’s purpose. Making space in the day-to-day grind to soak in the environment can be invigorating. Regularly centering conversations around institutional mission can help teams stay focused and...
Aug 08, 2024•28 min
Mallory and Seth dive into the pressing issue of higher education's reputation for lagging behind other industries. They discuss why higher ed institutions often struggle with innovation and explore practical strategies for overcoming these challenges. Drawing insights from their experiences and industry trends, they highlight the importance of embracing technology, fostering a culture of change, and rethinking traditional structures to drive progress and ensure the sector's future relevance. Ke...
Aug 05, 2024•20 min•Ep. 215
Welcome to the 5th and final part of this Pulse Check series hosted by Dr. Cody Nielsen and Dr. Tomika Ferguson. In this episode, key takeaways include: To serve as an authentic and talented leader, self-love is essential. Involving practitioners in more search can benefit the field of higher education, particularly the impact of the work to prepare future and current educational leaders. In higher education, we must integrate both theory and practice, ensuring our work is grounded in real-world...
Aug 01, 2024•41 min
Mallory and Seth dive headfirst into a lively discussion about their biggest pet peeves in higher ed marketing. From websites serving too many audiences to overused mascots, they vent about the common pitfalls that institutions fall into and share their frustrations with generic taglines, fake diversity, and ineffective content strategies. Tune in for a candid and humorous rant session filled with some tips on how to avoid these marketing missteps. Learn more about Enrollify’s new course “Lesson...
Jul 29, 2024•24 min•Ep. 214
In Part 4 of this Pulse Check series, Tomika and Cody explores the essence of intentional leadership and its role in fostering inclusivity in decision-making processes with special guest Jaunelle White. Key takeaways include: Intentional leadership fosters inclusivity in decision-making and strengthens relationships with your team. Overcoming others' assumptions about you as a leader requires sustained commitment, trust-building, and humanizing yourself to those you lead. During a crisis, priori...
Jul 25, 2024•44 min
Live from eduWeb Summit, Mallory interviews Maureen Stokes, the Assistant Vice President of Communications and Marketing at Worcester State University. They discuss the impact of AI on making dense research accessible, the power of visual student-centered storytelling in marketing, and how AI can enhance productivity and creativity. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: Th...
Jul 23, 2024•15 min
Seth and Mallory jump into the latest trends and conversations from recent higher education conferences — the 2024 Engage Summit and eduWeb Summit. They discuss the impact of AI, budget uncertainties, and the current state of the industry. Key Takeaways: Conference Insights: Key themes and discussions from the Engage Summit and eduWeb, including the increasing focus on AI. Budget Uncertainties: How institutions are handling financial uncertainties and delayed budget finalizations impacting marke...
Jul 22, 2024•19 min•Ep. 213
Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo. Alyssa shares her experiences and insights on blending creativity with marketing, leveraging AI in her workflow, and attending workshops like "Turning Discontent into Empowerment." Tune in to discover practical tips for higher ed photographers and the power of stepping out of your comfort zone. Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssa-luna-green/ - - -...
Jul 19, 2024•16 min
