Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College’s advising office is anything but typical — it operates more like a customer success department than it does a customer service department, which means that Jessica was intimately involved in ensuring that students AND alumni were thriving during the program and after graduation. After almost three years, Jessica decided to take what she’d learned while a...
Jan 30, 2020•28 min•Ep. 28
Have you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surprised by the amount of friction you encountered along the way? On this week’s episode, Zach Busekrus sits down with Sasha Peterson, the CEO of TargetX, to discuss the future of student lifecycle management. Sasha casts a new vision for reimagining the student experience and explores the various roles that technology, process, and humans play in the...
Jan 23, 2020•56 min•Ep. 27
In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately “buy” education. We talk less about the disruption happening on the professional side of things — the massive restructuring and regime changes affecting admissions and marketing folks at all levels, but especially at the graduate level. On this week’s episode, we feature a conversation between Zach Busekrus and Dr. Ray Lutzky on professional developmen...
Jan 16, 2020•45 min•Ep. 26
Marissa Hairston spends her days talking with police officers, teachers, and business professionals about why they want to pursue a master’s degree in fashion design…yes, you read that correctly! On this week’s episode of the Enrollify Podcast, Marissa lends insight into how she recruits for very niche, innovative, and progressive graduate programs that are designed to move the fashion industry forward.- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ htt...
Jan 09, 2020•26 min•Ep. 25
How do you best divide your time when you’re responsible for recruiting for more than 25 graduate programs as a one woman show? On this week’s episode of the Enrollify Podcast, Michelle Rubado shares a model she’s developed for how to get the content, goals, and insight she needs from faculty to successfully recruit for their programs. Michelle explains her “A, B, C” package model which forces faculty to choose from one of three promotional packages for each program Michelle recruits for. This h...
Dec 19, 2019•17 min•Ep. 24
Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, joins the Enrollify Podcast for a discussion on the growing importance of brand in higher education and how to get the “C-suite” (presidents and cabinet members) to become brand ambassadors. In a recent article published in Inside Higher Ed, Bill argued that the greater investment an institution makes in branding and marketing, the more active the university president must be. As institutions begin to decentralize communications in...
Dec 12, 2019•26 min•Ep. 23
Dr. Edward Herrelko has quite the diverse resume — some of his professional stints include working for Tony Robbins, leading a marketing agency, and working as a dean at Southern California Seminary. Edward is currently the Executive Director of Marketing & Communication, and the Chief Marketing Officer at Dallas Theological Seminary. Edward believes that “everything hinges on marketing” and that today’s graduate enrollment management teams must become experts in executing data-driven campai...
Dec 05, 2019•27 min•Ep. 22
Emily has always loved telling stories. After graduating with a degree in journalism from the University of Ohio, she got a job as a reporter at the local ABC in South Bend, Indiana. After years of finding, crafting, and sharing local news stories with audiences in Indiana’s third largest city, Emily desired to tell a new kind of story — one that could have more of a direct impact on her community. In May of this year, Emily took a job at Notre Dame as the Assistant Director of New Media to tell...
Nov 27, 2019•23 min•Ep. 21
This week, we feature a conversation with Corynn Myers, Digital Marketing Manager at the University of Michigan, who discusses the importance of data and the feedback loop in developing a high-powered, results-oriented marketing strategy. Corynn shares insight into why the University of Michigan decided to "break up" with their vendors and bring creative talent back in house and the important role data plays to connect otherwise siloed teams at her institution. Corynn challenges higher ed market...
Nov 21, 2019•20 min•Ep. 20
We sat down with Danielle Richter, Director of Marketing and Recruiting for Grad Professional Programs at Midland University, to discuss how to better the student experience from initial website inquiry through graduation. A couple of years ago, Danielle and her team decided to overhaul their internal processes for managing prospects, inquiries, and applicants. Midland decided that becoming known as “the helpful university” would be one of the ways they would differentiate themselves in the incr...
Nov 15, 2019•21 min•Ep. 19
This week, we feature 4 noteworthy trends from The Minute, Enrollify's weekly news update that covers the latest in Higher Education Marketing. Tune in to hear about WhatsApp's launch of "Status" (coming 2020), tips to optimizing your blog for those pesky "blog skimmers", a breakdown of deepfakes (and what those things are anyway), and lastly, some key findings from LinkedIn's recent survey of hundreds of students and alumni.- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com...
Nov 07, 2019•15 min•Ep. 18
So, you’ve heard of Slate — but you’re wondering whether or not it’s really worth the investment of time, money, and effort to make the switch to a new CRM. On this week’s episode of the Enrollify Podcast, we feature a conversation with Zach Campion from Marymount University on all things Slate. Zach has spent almost three years working in the platform and helped assist in the migration process from Marymount’s old CRM to Slate. Zach shares honest insights into what he wished he had known before...
Oct 24, 2019•40 min•Ep. 17
A few years ago, enrollment managers couldn’t stop talking about how Millennials were disrupting the traditional student recruitment process — and now they can’t stop talking about Generation Z (people born in the mid 1990's to the early 2000's). On this week’s episode of the Enrollify Podcast, we chat with Bart Caylor about the meaningful differences between Millennials and Gen Z-ers, how enrollment managers need to adjust their communication tactics in order to win Gen Z’s attention, and what ...
Oct 10, 2019•38 min•Ep. 16
The era of technological disruption we’re living in has really only just begun. In a day and age where access to education and information is easier than ever before, many institutions are struggling to create innovative programs that are relevant to the needs of today’s market, not mention also attractive to today’s highly-educated, debt-averse prospective graduate students. On today’s episode of the Enrollify Podcast, we speak with Joanne Wang from Vanderbilt’s School of Engineering about how ...
Oct 02, 2019•22 min•Ep. 15
At most institutions, the graduate admissions staff is responsible for student recruitment and faculty members, if involved in the recruitment process at all, typically handle admissions interviews with top candidates. At Baylor College of Medicine, it works differently. On this week’s episode of the Enrollify Podcast we feature an interview with Dr. Fredrick (Fred) Pereira, the Director for the Graduate School of Biomedical Sciences. Dr. Pereira shares insights into the importance of faculty in...
Sep 26, 2019•24 min•Ep. 14
It’s not often that an admissions counselor at small university works his way up the ladder to become a university president — but Dr. Chris Domes did just that. On this week’s episode of the Enrollify Podcast, Dr. Domes shares lessons he learned during his early years at St. Bonaventure, leadership insights he garnered during his time as Vice President for Student Development and Enrollment Management at Marymount, and the story of why he decided to become a university president. Furthermore, D...
Sep 17, 2019•32 min•Ep. 13
This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University’s Graduate School, to discuss his role as a catalyst for disseminating marketing best-practices to Directors of Graduate Studies. Walt’s admissions tips email series keep decentralized enrollment marketing teams at his school up to date on technologies, strategies, and low time commitment yet high return tips to increase enrollment numbers across programs. From Walt’s perspective, a solid knowledge of target m...
Sep 04, 2019•24 min•Ep. 12
On this week’s episode we dive into conversation with Ginger Dickens, an academic advisor for graduate programs in Computer Science & Engineering at the University of Texas at Arlington, who shares advice on streamlining the communications process between graduate coordinators and academic advisers.- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of ...
Aug 21, 2019•25 min•Ep. 11
On this episode, we interview Anna Johnson and Amber Molhagen from the University of Houston’s Graduate College of Social Work. Anna and Amber share thoughts on how to recruit grad students in a more personalized way, and how their College increased student retention after the university merged the admissions and academic affairs offices.- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Networ...
Aug 14, 2019•28 min•Ep. 10
One of the most effective ways to increase applications is to get prospective students onto campus. On average, graduate schools find that 50% of prospects that attend an on-campus recruitment event wind-up applying to one of their programs! But how do you plan an effective recruitment event? What promotions should you run leading up to the event? And how do you ensure a positive, educational experience for prospects at the event? On today’s episode, Ashton Brown, the Assistant Director of Admis...
Aug 07, 2019•17 min•Ep. 9
Recruiting graduate students in today's competitive market is tough — it's even tougher when your program is incredibly niche! On this week's episode, we interview Dr. Ximena Paez-Colasante, a coordinator of the Interdisciplinary Ph.D. Program in Genetics at Texas A&M University, on how to market and recruit for a highly-specialized graduate program. Dr. Paez-Colasante discusses the strategies she has used to generate qualified inquiries coupled with the tactics she has used to nurture these...
Aug 07, 2019•25 min•Ep. 8
For years, graduate schools have relied on the consistent, full-tuition-paying, pipeline of international students. The Washington Post-dubbed "Trump Effect" has posed new challenges for coordinators responsible for international recruitment — especially for STEM programs. On this week's episode, we interview Samantha Stewart, a recruiter for the College of Business at the University of Texas at Arlington, on the strategies and tactics they use to attract and convert qualified international stud...
Aug 07, 2019•20 min•Ep. 7
In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing pressure on today's enrollment managers to develop and execute digital advertising campaigns that yield meaningful results. This episode features a conversation with Jeff Green, a Recruiting Coordinator at Texas A&M University School of Law, on the tactics that work when it comes to recruiting prospective students online. - - - - Connect With O...
Aug 07, 2019•28 min•Ep. 6
HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It’s really a suite of tools complete with an email, blogging, social media, SEO, marketing automation, digital ads, tools and much more. This episode highlights how the HubSpot platform has evolved over the years, some of the latest tools and resources available on the platform today, and how schools are using it to increase quality inquiry generation.-...
Aug 07, 2019•36 min•Ep. 5
Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face, and how to overcome these challenges. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillse...
Jul 25, 2019•39 min•Ep. 4
Graduate student recruitment strategies are as varied as the vast array of schools that use them. We sat down with Amanda Stokes, Graduate Coordinator for Recruitment and Admissions for George Mason University’s College of Health and Human Services. She shared with us her expertise from her years of experience in the field of graduate recruitment at both a small, private institution and a large, public institution. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallor...
Jul 25, 2019•39 min•Ep. 3
Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And while an intentional, strategic paid social media game plan is crucial to increasing enrollment, graduate schools still need a solid strategy for organic promotions. This episode features an interview with Shannon Nicholson from the Office of Graduate Admissions and Recruitment at West Virginia University on the importance of taking a systematic approach to...
Jul 25, 2019•32 min•Ep. 2
The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today’s enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need. Today, we’re going to introduce you to Enrollify and share the story of the brand’s origins with you.- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/malloryw...
Jul 25, 2019•7 min•Ep. 1
