Episode 42: It's Time to Get Fanatical About Recruitment: How Enrollment Marketers Can Adapt Strategically in the Era of COVID-19

From working in residential student life at Elizabethtown College, to producing his own TV show, to directing accelerated programs at Albright College, to becoming a principal at Kennedy & Company, Mickey Baines may just be the most interesting man in the enrollment management consulting game! On the show this week, we feature an energetic conversation between Zach and Mickey on how enrollment marketers can best leverage this all-but-usual moment we find ourselves in. Tune in for original ideas and passion-filled insights on how to get "fanatical" about student recruitment in the era of COVID-19.  Among other questions, Mickey answers: - How should VPs of Enrollment and Marketing be leading right now? Are there any good examples of strong leadership you’ve seen in recent weeks that you could share? - Where should enrollment marketers be spending their final dollars and where do you predict budgets will be spent come July 1 through the end of 2020? - Over the course of you’ve seen strong admissions teams and weak marketing and communications departments. Can you speak to an operation that you were wowed by? What lessons might our listens garner from this efficient, engaging, and effective operation?- - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit!  The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way. Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register