Doing More With Less
Episode description
Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.
Key Takeaways:
- Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.
- Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.
- Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.
- Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.
- AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register