Creating a Digital Community for Students in the Social Media Era

It's undeniable that social media has transformed into an essential platform for both cultivating a presence and nurturing community bonds and connections. With the embrace of platforms like TikTok, Instagram, and Facebook for interaction and staying informed, organizations and businesses are compelled to have a stake in social media platforms to be relevant. Joined by Megan Ellisor, Director of NC State University's social media hub, we gain firsthand insight into the strategies and significance of a university's social media presence. Megan emphasizes cultivating genuine online relationships with students while upholding the university's overall voice and tone across various accounts. With an 11-member social media hub, discover how Megan empowers her team to create content that resonates with their students, followers, and the community. Megan highlights how NC State's accounts foster student connections through gamified fundraising initiatives, hashtags, and engaging "stories" that showcase student life. This episode is a must-listen for any PIO or college Marketing Director and offers a peek into the runnings of a large university's approach to creating successful social media content.

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