Businesses Like Business-Like Thinking. College Communicators Need to Learn to Speak Business

Episode 14: Want your voice to be heard by senior leadersat your institution? Power Minds CEO Margo Turner says the best approach is to think about the issue from their perspective and learn how what you are advocating fits in with what they need to accomplish for the organization. The self-described serial entrepreneur believes the same shift in perspective would serve academic institutions well when working with employers to establish internships and otherwise advance their students’ career prospects. “Instead of asking business leaders to help form your curriculum, offer to do ananalysis and determine how your students can help solve a problem their company might have.” As she shares with meon this episode of Higher Ed Coffee & Conversation, learning to speak the language of those you are trying to connectwith goes a long way in finding common ground and solutions. You won’t want to miss this fun and valuable wisdom drop from a highly successful business ownerand higher ed communications pro.

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