Using a Social Media Strategy to Promote Your High School Counseling Program

You wear a lot of hats as a high school counselor, and 'social media strategist' probably isn't one of them...yet! 

Whether you love it or hate it, social media strategy can be a powerful addition to your high school counseling program. It's a great way to get your announcements out to parents, share the latest research, earn credibility with your students, and advocate for your role.

But where do you start? Well, it may be easier than you think!

Just like our students, we are all at different experience levels. Some of you may be social media experts, while others have never even used Instagram. Wherever you fall, I'm here for you, counselor friend.

I have tons of great tips for how you can confidently implement a social media strategy this year. I've split them up into beginner, intermediate, and advanced options to cover our bases.

After listening, send me a DM on Instagram @counselorclique and let me know where you fall on the social media strategy experience-meter.

Resources Mentioned:

• Resource: Digital Mega Bundle for 20% off!
• Resource: Digital Citizenship Digital Activity
• Resource: Sign up for my free Advocacy email templates
• Blog: 6 Keys to Holding a Productive School Counseling Department Planning Day
• Follow Kelly on Instagram @IBSCHS
• Leave your review for High School Counseling Conversations on Apple Podcasts
• Sign up for a free Canva for Education account

Connect with Lauren:

• Join my email list and get the free Data Collection Ideas Guide for High School Counselors
• Visit my TpT store
• Send me a DM on Instagram: @counselorclique
• Follow me on Facebook
• Send me an email
• Get on the waitlist for the Clique Collaborative

Full show notes on website: https://counselorclique.com/episode49