A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value - podcast episode cover

A Talk at AIGA: Designers, make this ONE mindset change in 2018 to drive massive business value

Jan 03, 201828 min
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Episode description

Our co-host, Bobby, was an opening speaker at AIGA Conference 2017. Bobby breaks down why the design industry has lost touch with customers and how specialized roles in design continue to fuel the problem. He also offers a mindset change to help your business in a BIG way this year. Join us. AIGA is the profession's oldest and largest professional membership organization for design, AIGA advances design as a professional craft, strategic advantage, and vital cultural force. Bobby Ghoshal is the co-host of High Resolution and co-founder of Candid Co.
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