In this episode, Sue sits down with Ellen Kindelsperger – sports chiropractor, strength coach, and founder of ChiroLab in Boulder – to talk about selling with a focus on customer satisfaction, loyalty, and scale. Ellen shares how she’s built a thriving practice without pushing packages or locking people into long-term commitments. Instead, she leads with generosity, grounded confidence, and what I call passionate ambivalence (from my new book Never Ask for the Sale). We talk about: -- Why creati...
Sep 09, 2025•28 min
Welcome to the first episode of a special new focus for the HeySue Podcast: the Never Ask for the Sale Series. These new episodes are inspired by the September 2025 launch of Sue Heilbronner’s newest book, Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence. Never Ask is based on the philosophy or sales technique Sue calls “passionate ambivalence,” the freedom to be as passionate as you are about a possible sale and equally unattached to whether you close a...
Jun 17, 2025•34 min
Sarah Climenhaga is a writer and facilitator of Byron Katy’s The Work. She is also a self-professed attention hog who loves to talk! But in this live coaching session with Sue and Leah, she brings her secret worry: “Does anyone actually care about what I have to say?” In this episode of the HeySue podcast, Leah and Sue inquire about the two competing voices in Sarah’s mind, the one who loves to talk and the one who thinks Sarah takes up too much space. This internal contradiction is likely famil...
Jan 20, 2025•31 min
Fernanda Bertrand is a business coach and the host of her own podcast. She came to the session with Sue and Leah wanting to better understand the “darker side” of her – a judgmental voice – that keeps intruding on her thoughts. She admits that she has been judging herself and others her whole life... and she judges herself for that! In this live coaching episode of the HeySue podcast, Sue and Leah lead Fernanda to consider what those judgmental thoughts mean, for her sense of self-worth, as a ty...
Sep 24, 2024•32 min
Nick Smith is the CEO and Co-Founder of Hauska, which uses AI to make home remodeling easier. But the real challenge in his life right now is how to raise a house full of teenage girls. Sue and Leah dive into what that responsibility means to Nick, as well as his core belief that “you either pay now and play later, or you play now and pay later.” The session investigates how to use anxiety as an invitation to get curious about your priorities. For Nick, that means leaning into what he knows is m...
Jul 26, 2024•36 min
Dominique Aubry-Morgan is a high-achiever who is on a quest for more ease. In this episode, Sue and Leah engage with Dominique about how her desire to find a new cadence is in tension with her ambitious nature. They dive into her familiar cycles around all the competing desires she has for her life. What would happen if she did a trust fall into life? At the heart of this episode is the issue of how to navigate — and eventually release — the complex emotions, diligence, and “doing” that often ac...
Jun 13, 2024•45 min
Rachel Pickett comes to this coaching conversation with Sue and Leah with a pretty common problem: figuring out how to get her organization to grow. Rachel is the Founder and Executive Director of The Thinking Project, which also makes her the first non-profit leader on the HeySue podcast. Her organization (and her passion) is focused on bringing Byron Katy’s The Work to children in educational settings. This conversation becomes an exploration of how love for something – an idea, a product, a c...
May 15, 2024•31 min
Sue and Leah welcomed the first anonymous guest “Ryan” to the HeySue podcast! He kicked off the conversation by explaining that he is in the market for a coach who can help him get out of a funk. Sue and Leah invited Ryan to reflect on different parts of himself – from the achievement-oriented “higher self” to the cheese-loving slacker “Gary.” Ryan’s curiosity and self-reflection shine through in this conversation that spans creativity, self-worth, quantified-self journaling, and Miyazaki’s Fuji...
Apr 13, 2024•37 min
David Secunda is a successful serial entrepreneur who has big ideas ranging from tech solutions for talent management at companies to what may be the best adventure summer camp for kids in the US. In this live coaching episode of the HeySue podcast, David opens his heart and mind, sharing the deep questions he wonders about in his leadership. He talks about a recurring worry that he is “too much.” The inquiry around that worry unlocks a conversation about wanting to be liked as a leader, the upp...
Feb 08, 2024•45 min
Robin Izsak-Tseng is the VP of Revenue Marketing at G2. She is a leader with a lot of expertise to offer, but having so many young tech dudes around makes her feel like an imposter. She wonders if she is holding herself back from the next level of leadership. In this bold and revealing session, Robin, Sue, and Leah Pearlman talk about the perks of being self-effacing, the desire to be more punk rock, and a tension between leading and belonging. You will hear about personas and why they show up, ...
Jan 17, 2024•39 min
Shawna Barnhart is a seasoned product leader in tech who loves team building, cross-functional project orchestration, and deep, revealing client conversations. Like many leaders in tech, she was recently a part of a reduction in force. Shawna is trying to balance “holding on” and “letting go” in the midst of that transition. During this honest and joy-filled conversation, Shawna, Sue, and Leah dig into the issue of “selling yourself” on the job market by simply showing up with your passion and g...
Jan 03, 2024•35 min
Rachel Beisel is a seasoned executive who has achieved a lot of her goals and feels like she’s at her next phase of growth. She climbed all of Colorado’s 14-ers, ended her marriage, rang many professional bells, and wrote a book. She’s looking at rewriting her bio in a literal and metaphorical sense. In this live coaching session, Rachel shares the questions she’s facing as she is looking at the next chapter of her life and career with a hope of shifting some of her core patterns of planning, go...
Dec 04, 2023•40 min
Ajay Manglani, an exec in the generative AI space, joins Sue Heilbronner and Leah Pearlman for another episode of live executive coaching. Ajay, who brings a warmth, relatability, and sensitivity to this podcast and, seemingly, his leadership, raises two issues we hear often from company leaders. First, he discusses his effort to strike what he sees as the right balance around how much information (about board meetings, future company decisions, etc.) to share with his direct reports and larger ...
Nov 16, 2023•37 min
Pull back the curtain on conscious leadership executive coaching with a new leader every episode. In this ep, Yong Kim, CEO of Wonolo, joins Leah Pearlman and Sue Heilbronner for a deep and vulnerable live executive coaching session. Yong, who describes himself as the "Chief Empathy Officer" of Wonolo shares his concerns about a miss on quarterly numbers and opens the door to a wonderful conversation about 100% responsibility, the inner critic, and the many sides of empathy in leadership. This e...
Oct 24, 2023•39 min
Real Leaders takes a break from speaking with founders and leaders at technology startups to talk to the founders of Yogapod, a dynamic brick and mortar business in the heart of the yoga haven of Boulder, Colorado. But wait for it. Yoga pod founders Nicole and Gerry Wienholt have an even wider range than their 120-class weekly yoga schedule might have reflected, and they rose the challenge of Covid-19 closures days before the fast-moving municipalities mandated shutdowns. Today's yogapod is, for...
May 10, 2020•46 min
Jim Dethmer and Diana Chapman – co-founders of the coaching and consulting business Conscious Leadership Group – are working to shift the mindset and level of self-awareness in global companies and organizations. Jim and Diana have been at the forefront of this movement, launching their bestselling book 15 Commitments of Conscious Leadership in 2015 with Kaley Klemp. In this episode of the Real Leaders podcast, Sue Heilbronner leads an intimate interview with her long-time friends and fellow Con...
Oct 20, 2019•1 hr 6 min
Chapter 2 in our series Conscious Leadership AMA ("Ask Me Anything") with Sue Heilbronner, CEO of MergeLane Fund and Leadership Camp. Conscious Leadership AMAs are open to alumni of MergeLane programs and camps at Leadership.camp. Leaders ask about their challenges and opportunities in implementing conscious leadership into their daily work and life. This episode features a heavy focus on unconscious commitments, including how to spot clearly the patterns that we are using in our leadership and ...
Jul 15, 2019•46 min
First episode in our series Conscious Leadership AMA ("Ask Me Anything") with Sue Heilbronner, CEO of MergeLane Fund and Leadership Camp. Hear from MergeLane portfolio fund CEOs and previous attendees of Leadership.camp about their challenges and opportunities in implementing conscious leadership into their daily work and life. Part of a new, occasional series from the Real Leaders Podcast
Apr 29, 2019•43 min
Mat Vogels is an extremely zestful CEO. And it's no surprise that he's founded a high-momentum startup called Zestful -- which is setting the standard for the next generation of employee perks -- with the tagline "live full." Because Mat Vogels lives fully. And behind his extraordinary attitude, full-time smile, and easy way of being stands a tenacious startup founder committed to making his company a winner. In this episode of the Real Leaders podcast with Sue Heilbronner, Mat shares his two-ye...
Mar 08, 2019•49 min
This is the third and final episode (so far) of our series on living kidney donation. Here seasoned donor coordinator Neshiyqah Nash tells you everything you need to know to consider being a non-directed donor or a donor to any of the 100,000 Americans (and plenty in your country if you're not American) awaiting a donor kidney right now. Learn about the process, the donor requirements, the timelines and your next steps to become a living kidney donor in this episode of the Real Leaders Podcast w...
Jan 02, 2019•30 min
There are only slightly more than a hundred of people each year that make a "non-directed donor" kidney donation. Patty Graham is one of them. This means that Patty voluntarily donated a kidney not knowing who would receive it, and with her decision, she sparked a chain of kidney recipients getting their life-saving organ. Hear what motivated Patty and how her sister laid the groundwork when years ago she donated a kidney to their stepfather. Patty is an inspiring force of altruism in the world....
Oct 31, 2018•20 min
This is the first in a 3-part Real Leaders series on living organ donation. Our focus is on living kidney donation and the 100,000 people in the United States alone who are waiting for a life-saving kidney donation. In this episode, 50-year-old Mike Heilbronner talks about his need for a new kidney in his late forties and how he navigated the questions around asking for a living donor to step forward. He also discusses the process by which he ultimately decided to do a "marketing campaign" for a...
Oct 21, 2018•24 min
Robyn Knowlan joined her two best friends from elementary school to start a business. Instead of trying their hands at a scalable tech business and targeting a high-multiple exit, they chose a cold-pressed juice retail operation that counts thousands of techies as its biggest fans in Boulder, Colorado. Wonder Press Juice is a business built with and from love, and as well as anyone I've met, Robyn explains how heart (and a massive amount of work) can create a fast-growing, values-aligned company...
Jul 24, 2018•45 min
Perhaps you've heard of the mission-critical first 100 days in a new role. If you're looking at a new position and wanting to ensure your success -- or if you are making a key hire and want to ensure the same for that person -- Dennis Adsit of Adsum Insights has some great insights. Dennis has been coaching through his First 100 Days program, optimizing that key stage for new hires starting from before Day 1 in a new role. Hear his thoughts on this episode of the Real Leaders Podcast with Sue He...
Jun 11, 2018•43 min
Alex Canter was born with a stainless steel spoon in his mouth, and on that spoon was a really excellent matzoh ball. Alex is among the fourth generation of Canter family members who learned about business early by working at the 87-old deli institution in Los Angeles. Canter's Deli is a Jewish-style restaurant that has been open 24 hours a day for the last 87 years. There is no lock on the door. When Alex began working at the restaurant, he saw that online ordering and food delivery were becomi...
Apr 23, 2018•42 min
Lisa Weinstein had reached a point in her career where she'd covered most of the ground in advertising, from executive positions in global advertising firms to leading a major roll-up in the ad-tech space. After grabbing a number of brass rings in her industry, Lisa made a huge jump to lead a company she had been advising, Curiosity.com. Hear about her move, her ramp in this new role as a startup CEO, and her thoughts on where digital advertising and ad tech are headed on the Real Leaders Podcas...
Mar 26, 2018•37 min
When Vlada Bortnik arrived in the United States from the Ukraine at age 10 knowing very little English, her family settled in Kansas. Vlada was immersed in the language and in American culture, but she has never forgotten many of the things many Americans take for granted -- food in the grocery stores and enough money to buy it. From the time she was a kid, the founder of Joya (known best for the widely popular video communication app Marco Polo) has charted an intentional life. She landed at No...
Feb 08, 2018•41 min
Luke Saunders broke into entrepreneurship selling plants in elementary and middle school. After college, facing a poor economy and with a less-than-stellar academic record, he took the helm at his family's business, manufacturing and selling grease and lubricant to industrial producers. Luke was a dedicated sales road warrior, and he struggled with getting anything close to healthy food during weeks that he was driving 1000 miles to meet with accounts. How does someone with early exposure in log...
Jan 14, 2018•50 min
Seth Levine, partner at Boulder-based venture capital firm Foundry Group, was dismayed to hear the news coming out of Silicon Valley about the sexual harassment and sexual assault claims connected to veritable luminaries in the venture world. Seth and Foundry did what they often do on issues that matter. They moved quickly beyond thought and words to action. Yet this is a complex issue for a firm run by (his words) four middle-aged white guys. They stayed curious, moved carefully, sought extensi...
Sep 10, 2017•36 min
Mentoring has become a ubiquitous "should." You should be a mentor. You should have mentors. You should listen to the insights of your terrific mentors. This is certainly the byword in the startup world, and fantastic accelerators like Techstars are "mentor-driven" specifically nodding to the value that a diverse and engaged team of mentors can provide to an early-stage company. So if you're outside of this world and want to hear more about what a real-life mentor deep dive with a startup sounds...
Mar 15, 2017•1 hr 1 min
