Hey, humans. How's it going? Susan Ruth here. Thanks for listening to another episode of Hey Human podcast. This is episode 428, and my guest is Andrea Landi. Andrea is the president of Landi Technologies, a multinational eco mobility company that is dedicated to moving the natural gas industry forward and to support advocacy for public policies that advance alternative vehicles and fuels.
Landi wants to make low emission cars and small trucks the standard around the world with alternative fuel systems like compressed natural gas, renewable natural gas and hydrogen. Really interesting conversation. A friend of mine actually drives a car that is run on hydrogen and loves it, first of all. And after talking with Andrea, I have to say I went into a bit of a deep dive, learned a lot more. I really recommend you
do that as well. Such an interesting an interesting man, first of all, and I think what they're doing is really exciting. Landi Technologies is really exciting, and I think it's necessary. I think we're moving in that direction. So I'm excited for you to hear this episode and do do your own deep diving and learning more about alternative ways to make a car go. You know what they call a car with an s on it? Escargot. Alright. Moving on. Hey Human podcast is on YouTube under
official Susan Ruth. I'm on Patreon at susanruthism. Definitely check that out and join Patreon and be a support for Hey Human. It really helps keep the show ad free and all that good stuff. TikTok, I'm on there under Susan Ruthism. Hey Human podcast dot com for links and to learn more about my guests and the show.
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Alright. Thank you for listening. Be well. Be kind. Be love. If you are in the United States, register to vote. Make sure you vote. It's coming up quick. Alright. Here we go. Andrea, welcome to Hey Human. Hi, Susan. Thank you very much for having me here. Since we got introduced, I listened to, your podcast and some of your episodes and,
congrats. I really like it. I mean, I really love the format and the fact that, you know, you interview people from all kinds of background and interesting stories, free flow conversation. Really like it. So I'm very excited to be part of it. So, really, again, thank you very much for having me on this. Oh, I appreciate that kindness. Thank you. It was very nice. Are you hailing from California right now? Yes. I'm in Taurus. That's where my office
is. Let's jump in. I like to start these always asking you about where your childhood experiences were, what shaped you as a kid? Yes. I was born in Italy in, Reggio Emilia, famous for being the home of Parmigiano Reggiano Cheese. Yeah. Northern Italy, actually in an area called also Motor Valley. There's a lot of companies involved in the automotive industry. The most famous are Ferrari, Lamborghini, Ducati.
So very, very automotive oriented area. I know that's where my company actually was launched, by my grandfather. And, yeah. So I was born there. I, I've been here in Los Angeles, since 2010, so almost, 15 years. They apply very, very quick. I was supposed to be here just to launch what is now my company and then go back to Italy, but 15 years later, 2 kids later, I'm here. I I feel like, you know, an adopted California for sure. Yeah. Very likely here.
The I mean, we've got the wineries. A lot of the the feel of it, I imagine, is it's sort of comforting. Lot of similarities for sure. Lot of similarities. Yeah. Yeah. We have, you know, mountains and and and, you know, the ocean, you know, very, very close by. And, yes, the the wineries, you know, good food, good ingredients. So, We even have Olive Groves in Ojai. That yeah. I is that is that where you live in in Ojai? I live in Santa Monica, but I like to go to
Ojai. It's great. Yeah. I love it too. I love it too. Ojai. Yeah. And, so definitely. Yeah. But weather is definitely better here, and for me, it's an important factor. Yeah. I grew up in Northern Italy where, you know, winters were cold and foggy, and, you know, some people like it and, you know, it's it's very it's very beautiful. I'm not gonna deny that. And and I love we were just there, for vacation. We had a great time. And
so yeah. I mean, it's still beautiful and then but, you know, at one point, you you decide you are where where where you you where you have to be. And, my my adult life, it's it's been mainly here. And, again, my kids grew up here. Do they speak Italian? They speak Italian. Yeah. Yeah. Since, since they were born, I always, you know, for me, it was very natural to speak in in Italian. So so, yeah, they're fluent. Did they do this a lot with the thing with the
hands? They're they're dramatic, especially my daughter for sure. Yeah. I love that. Hey. You grew up in a and it sounds like, just from the little bit I've read about you, you grew up in a tight family. That's right. Your grand grandfather was the patriarch and everyone sort of looked to him, or was it a grandma and grandpa equally the the leaders of the family?
My definitely, my grandfather, although I never met him, is the reason why I'm here today because I moved here for for work and he had, started this company, Landirenso, because he was a self taught engineer growing up in Italy. During World War II, there was shortage of gasoline, in Italy and the area where where I'm from, the Emilia Romagna region, was rich of natural gas. So at that time, people were thinking about alternative. Okay? There's not gasoline.
And so people were thinking about alternative, and my grandfather, self taught engineer, had come across this technology, natural gas, for for vehicles and started to study it and started designing components, parts, to essentially transform and make gasoline vehicles run on on natural gas. Ahead of
its time, really. Yeah. It was ahead of its time, especially because well, at that time, really, the main driver for people to utilize this technology was, for first of all, was more available because after the World War 2, there was shortage of gasoline. So it was more available. It was cheaper compared to gasoline. So but he was always no. But this is good for the environment. This is better for the environment. And and people were like, but what? Who
who cares? What are you talking about? And I remember my my grandmother telling me these stories where, they used to make their my grandfather set a company with in a in a workshop with my with his wife, my grandmother. And, so he was the the with my with his wife, my grandmother. And, so he was the the genius and technical guy. My my grandmother, she was, you know, the the accountant and an admin office person, and they were putting together the first brochures for for the company.
And so they had these, pictures with components and the drivers. It's good for your engine. It's good for your wallet. It's good. And then my grandfather always wanted to add no pollution. And my grandmother was always fighting with him because, like, nobody cares. We don't need to do it. And he was, please, please, come on. Like, I think it's important things will change. He said, whatever. And and here we are 70 years, later where, you know, environment is
definitely a big part of it. He was really ahead of the of his times, and he set up one of the he built one of the first, labs in the world focused on analyzing pollutant emissions. And back then, when he was doing that, people were really think were really calling him crazy. I mean, what are you you're wasting your money. But that's actually how, got the attention of some, some important companies. Mitsubishi was was really the first one, the first company that wanted to cooperate with him.
And, yeah, fortunately, he passed away, died before, a man named he died in, in the midst in the mid seventies. And, my my grandmother, all of a sudden, found herself a widow with 2 kids to raise and and a company, to run. As you can imagine, you know, mid mid seventies and frankly, even today, a woman, a widow, 2 kids in the highly dominated, male highly male dominated industry, like the auto industry, it wasn't really something easy. And everybody around there were standing
they were telling her, listen. You gotta sell the company. What are you doing? You can't continue yourself. You're a woman. You know? What are you doing with a company? You have to raise your kids. But she was very stubborn, and and she didn't sell the company, and she she continued actually to grow the business, and then the rest the rest is history because the company continued. You need to grow the attention for, the ecomobility, grew. So the company the company continued to
grow. And then, yeah, she actually became one of the, very few, women united by the president of Italy. So Wow. Yeah. Yeah. She was a cool cool woman. She passed away last year, but she had a great life. And what's her what's her name? Giovannina. Oh, beautiful name. I it's always hard, I think, when somebody leaves our family, you know, when they pass on, but especially somebody that has that big of a presence. Yeah. She actually was a cool, cool woman,
interesting businesswoman. She traveled the world speaking very little English, and and mainly she, you know, she was proud to say, you know, I'm I mainly spoke my dialect, you know, dialect over Reggio Emilia. But, yeah, I know she was, you know, business savvy. She was also very cool. She she was a tarot reader, before before, an important business deal. She was always reading tarots. She sounds awesome. Yeah. When you grow up with the family business, how many siblings do you have? I have
one brother. Younger brother. Yeah. He lives in Italy. Yeah. 6 year difference. When you have that family business, I don't think it matters what the business is or even how successful it is. It's there is this idea for the children and the grandchildren that they must be in that pipeline. Was it a no brainer for you that's something you were already impassioned about, or did it take some convincing?
I I have to say, I I never felt that pressure, and and I agree with you, but I never felt, at least with my experience, I I grew up in it, obviously, and following occasionally my dad in in business trips, but for me, it was mainly it was nice to to travel a little bit. I never really saw the the the the business side of it. Also, when I was in college, I wasn't
thinking, okay, I'm gonna do that. And I I knew that at one point I would have to do something, but then I I did I studied in in Italy and in Spain, in Barcelona, and, that really opened, you know, my my mind to, you know, the world and then meeting all people from all kinds of backgrounds. And then at one point, I had to call I graduated from college and I had to do something. Business or engineering? Business. Yeah okay.
I'm not very technical. I pretend, between you and I and your and your and your listeners that I've learned to you sometimes. Obviously, I, you know, I learned from very skilled engineer, but, no, I'm I'm not a technical person, business person. At one point after college, I had to do something. So I started working for the company. I really liked the, you know, the traveling aspect of it, connecting with with a lot of, culture.
And then, thankfully, I would say, when I started working, really, the environmental attention for for the mobility, the eco mobility was really growing. So it was great, to to start working in in an environment where, again, it was going more and more towards sustainable mobility. Your company doesn't just concentrate on, no pun intended, natural gas, but also hydrogen? A little bit. Well, everything. So we're really
technology neutral. Actually, today, we we here, we will launch the new new website, of landytechnologies, dot com. And, it it's it's really we're a technology neutral company. So we started from that technology because that's what that was what was available at that time. But then the know how with electronic mechatronic components really expanded into other technologies, which we the first evolution was with hydrogen and hydrogen,
nitrogen fuel cell. We started working with General Motors in the mid 2000s, who was a customer already of ours, and they chose us to develop some mechanical and electronic components for hydrogen fuel cell vehicles. So from then, hydrogen fuel cell fuel cell is an electric vehicle. So we really started to obtain know how also for for EVs, so developing
electronic components for EVs. So today, we're really we're really a technology company that we we're experts in in the, in in the different power trains. For example, in US, our main business is commercial vehicles. So we really understand commercial vehicles, and we can really guide customers. Okay. This
is the best solution for you. I I think in in the future well, already now, but there will be a variety of technologies where, you know, different powertrains, electrics, hydrogen, renewable natural gas, renewable fuels, synthetic fuels, all these different powertrains will coexist and with with the, you know, common denominator, which is, the, eco mobility, eco the eco friendliness. Every vehicle is different, every fleet is different, so they need to do different type of works, activities.
And, we need to be really open minded and because, yeah, there's a technology for everything, not all the eggs in one basket. And, yeah, we, you know, we we help companies understanding what their needs are and what's this what what the sweet spot is. I imagine down the road, even though now it's commercial is the focus. And when you say that, I'm assuming you mean, like, trucking and things like that. Exactly. Mhmm. Yes. So down the road, when it does come to
personal vehicles that everyday people might drive. I imagine it's gotta be difficult to bring people into even though it started way in the past, bring them into a future where they're comfortable with it because, you know, they hear things like hydrogen or even natural gas, like, oh, that makes houses explode or, you know, whatever that is. How do you help community get on board? Little by little, I think I mean, and I was listening to the podcast that you
did recently with Ed Begley junior. Yes. And you said, you know, like, tiny steps. And and, I mean, I think, you know, really, it's, you know, there's pros and cons right now of all the technologies. Okay? So I think at one point, you have to as a as a company, as a fleet, as a person, you have to start somewhere. Okay? So you have you have you have options now. Some are better than others depending of what you do with your vehicle, if it whether if it's personal or commercial.
But I I think, again, we need to push the, message of, the ecomobility and and being open minded. So I think, you know, again, little by little, you know, we all have to do our part and, yeah, but and and learning and understanding really, okay, where's the sweet spot? And what what makes it more efficient from from the environmental standpoint? Is that why California was the choice of where to have the company? Because California being on the forefront.
I I think they have a goal, right, that car at least for cars produced at at a certain year, they're going to be electric all the way? California historically has always been very, very attentive to, you know, the the the the environment, very close to this, to the to the evolution of eco mobility. So, California CAR, California Resource Board, which is the main agency in the automotive industry that really regulates the emission.
Again, like, you know, my my grandfather was thinking about it 70 years ago, and and that's why we have always, we've always had a great relationship with these agencies. But, yeah, CARB is, based here in California. We thought that this was really the place the place to be. At that time, also, we've been here since 2010. Really, the main, eco friendly solution was, natural gas, which is now in California is almost entirely renewable natural gas. So coming from renewable resources.
So the infrastructure was very well developed here in California, even for hydrogen, for example, now there's like the infrastructure in California is probably 95% of all the of all compared to all the country. So California for an ecomobility company definitely was, the place of it, at least to have, to have the main the main hub. Yeah. Small office also in Michigan where we do mainly testing. But, yeah, I think this is really the the hub for advanced technologies.
Knowing that petroleum is a a finite resource, maybe not in my generation or your generation, but eventually, there's a lot of people that are fighting hard to hold on to that, the lobbying and all of that to make the governmental agencies sort of look away from eco friendly scenarios. How do you butt heads with people like that? We've when you know there's a lot of money being poured in the opposite of what you're doing.
That's right. That's right. I think, again, you know, it's based on for us, we're we're lucky to have this long history in the in the, ecomobility space, 70 years. So I think we have, again, based on our experience, we have a position, a platform where we can, educate people. We would like to educate people with based on our experience. Again, it goes back to we do our best, from techno technological neutrality standpoint because I think that's the best approach.
Would you explain what that means to people? Because I don't know that that's necessarily intuitive. Okay. So when I say technologically, neutral means, like, okay. What is environmentally friendly for this, for this vehicle? Because for a a truck that has a crane or has a lot of equipment, a a certain technology could be eco friendly technology could be better than another.
While there's companies that they say, oh, everything needs to be hydrogen, everything needs to be electric, everything needs to be natural gas, everything needs to be synthetic fuels. So there's all kinds of specialized companies that obviously they're doing their best to bring everybody on their side. Fortunately, because of our experience, we're able to, you know, take take a step back and analyze, objectively, the whole, environment, the whole scenario.
And so I think when companies, when fleets, also with people, they they say, okay. You know what? I wanna have, an eco friendly vehicle. They have to ask some questions. Okay. What do I do with this vehicle? Do I go from a to b and b to a every day? Work, home, work, home, or do I travel a lot? Do I have a truck? Or if I'm a company, what kind of
trucks do I have? So you have to ask your questions because every technology is different, every eco friendly technology is different, and there's the sweet spot for every kind of application. So, again, with the with the open mind, I think technology, neutral can be the equivalent of as an open mind. Go there with an open mind, with a common denominator. Okay. I wanna be sustainable. I think for the average person, they they just assume, oh, it's gonna be this
one way or that highway. Again, no pun intended. All across the board. And this way, it's like, no. There's lots of options. Exactly. Options are good. It makes people feel safer and more comfortable and, like, they have more autonomy. How does a natural gas engine work exactly? Well, natural gas is a fossil fuel. Now California, for example, has 99% of renewable natural gas, which is not a fossil fuel.
And so in this instance, for example, like, the way why it's it's, the the the great things about it is that you are net zero almost negative. So, essentially, you capture, the all the emissions coming from waste, agricultural waste, you know, food waste and so on, all that waste that would normally emit, pollutant emissions in the atmosphere. In that case, you capture them, so you
remove them from the atmosphere. So you're already, like, doing something great there, and then you put it in a in a vehicle and and you're cutting emissions, you're cutting emissions there. So essentially that's how it was. There are some vehicles that they are born already with it, with companies that they make already engines and and or there's vehicles that you can transform. And, yeah, we you know, it's possible to do both.
Yeah. What do you think your grandfather would say about the state of the industry today? I think he would be very excited. I think he he said knowing the stories that I've heard, he he said would spin and he would jump on any any, you know, any discussion of any, you know, he would be still, I imagine, if you could home and then thinking about, okay. Oh, this is, that let me look
at this, hydrogen truck. Let me look at this EV truck or this EV car or this, you know, renewable natural gas or whatever. The biobank. So, yeah, I'm sure it would be very excited about this new team in history. Is there a plan to to get the average person excited now before you even roll out those programs, or are you just waiting until you show that it works with the fleets? Well, I think well, nobody we're already working
with, with cars. I think we're we're we're getting there, again, you know, tiny steps. Yeah. But but yeah. But but that's that's right. Because I remember when I when when I was listening to the podcast, I said, yeah. That's, you know, that's that's true. Little by little. But that's the direction. I don't see us going backwards. Again, we're we're we're getting there. We're getting there. How fast, you know, that I don't know. I don't have a crystal ball. I get the tarot cards.
Yeah. Exactly. You know? There's this you can't predict nature and and and but that's definitely the direction, and that's where we're going. How fast that we will see. I'm so cur I'm a friend of mine actually has a hydrogen cell car, and it's the first one that I'd seen up goes and personal. It's very slick. I cannot remember the kind of car it was, but he was so excited because he said it was going to save him a lot of money in the long run. Let's talk
let's talk cash. Cash is king. It's tricky. It's tricky. Again, even there, it all depends on on on your mission, on your needs because there's pros and cons for for everything. Like, you just mentioned hydrogen, hydrogen fuel cell. And first of all, I mean, I don't wanna get feel free to stop me anytime because I don't wanna get technical, especially Technical.
I want technical. Bring on the technical. I'm not a technical person, but, you know, there's hydrogen fuel cell, which is, a zero emission, vehicle that, functions as an electric vehicle, but instead of having batteries as this fuel cell, which is kind of like a battery, let's say, but it's fueled by hydrogen and makes the vehicle run as a zero emission vehicle. But then there's also hydrogen internal combustion engine, and that's more similar to what we use, like a gasoline vehicle or another
type of fuel. So there's there's 2, varieties also there, and there's pros and cons with with both. Hydrogen is still expensive as as, in, you know, at the station, at the filling station. So, you know, someone who decides to go there, Rodney, needs to understand that, okay, hydrogen is is, you know, is a bit expensive, right now. And then, it there's a big difference between passenger vehicles and and trucks. Trucks to transform a truck is very, very expensive.
New OEM made, OEM essential car makers, original equipment manufacturers. So there are some companies out there I don't know if we can name names, but I had no money from anyone, so we can say whatever we want. No. And that's what I like of your buckets because it's kinda like free flow, but, you know, I never Yeah. I never I never know. But anyways, yeah, there's, like, truck companies there with the go, hydrogen fuel cell, very, very expensive. So, and the infrastructure
definitely needs to be developed. Now the, current administration issued, a very important, how can I call it, big program to simulate the hydrogen infrastructure, $7,000,000,000 to simulate the the hydrogen the hydrogen industry? So there's definitely a push there from the government, but, yeah, the infrastructure needs to needs to develop. There's it's somehow developing in California. There's
almost zero outside California, but it's growing. And as a company, actually, we we are involved also in the infrastructure piece with with technologies for, station, filling station, hydrogen filling station. So, yeah, cost is tricky. It cost is
tricky. There's, you know, even with the, there's always a premium for sure if you wanna go, eco friendly, whether you you have a car, you wanna buy a car, or in the commercial eco space, you wanna transform your vehicles, or you wanna buy brand new vehicles, there's always a premium. How much further will a cell go versus an EV versus gasoline? The range, for example, with hydrogen, it's better because you have
more range. And you know, in terms of filling, refilling your vehicle, it's it's quicker because it's very similar to gasoline. But then, you know, from again, differ big difference, commercial vehicle to passenger vehicles. But passenger's vehicle, an EV, the, the operating costs are much lower. The infrastructure, it's easier because you can you can charge a vehicle in your home. So it's definitely it's definitely much easier in terms of, k. How do I go about going places with with my vehicle?
The government subsidies helps with that. I mean, 10 I don't even I don't even remember when EVs hit the market when they started, but there was nowhere to take them. You couldn't go outside of, I mean, I imagine it was pretty much California and that was it. And then now there's, of course, places all across the country where you can juice up your battery and home, which you couldn't do that before.
Exactly. So that is growing. And I think, I mean, all the infrastructures of all the technologies are growing, so that's definitely a good sign. And in terms of cost, there's differences, and I think it all depends on your friend as a hydrogen fuel cell, vehicle. I imagine he, you know, he he did his homework, and I imagine he lives close to hydrogen fueling station. And if you don't have if you don't travel that much, well, then,
then that's great. And I know that there were a lot of incentives for for, hydrogen fuel cell cars, and that helped. I mean, the I thought I think that was probably a factor for your friend. Again, we all have to find our sweet spot, and we gotta start, somewhere. So This might be a dumb question. Forgive me, and forgive me, mister Hilly, my chemistry teacher from 10th grade. If water is h two o, which is 2 hydrogen Oh, now you're getting too technical already for me.
Yeah? With with the with the chemical. Oh, okay. Go ahead. Go ahead. I wondered if you could break down water in order to create this hydrogen, like, ultimately
Yeah. Yeah. You can you you can use high you can use water, to produce hydrogen and that's and that's, with the electrolysis, that's called the green hydrogen because also one aspect of, of of hydro one of the debates is that, yeah, I mean, hydrogen fuel cell is it's it's clean if the hydrogen is produced a certain way with, renewable sources, like water for example, like like, solar.
I like I didn't know, like again, going back to, Ed Begley, they did they had, like, the solar oven, and I I didn't even know that they they they were doing, you know, things like that. But anyway, so, yeah, solar can be used, to produce hydrogen. Right now, it's it's very limited, the green hydrogen production, but they're they're pushing it to, you know, to to go that direction. Then, you know, we have the blue hydrogen, which is produced with some fossil fuels.
So you have pros and cons there. Even with renewable natural gas, we have pros and cons like with with the EVs. There are pros like in life, there's pros and cons in everything, and you you need to you need to find the most, effective solution for what you need and but start somewhere. Are motorcycles gonna run on this stuff too?
What is, we actually globally work with the with the some in in some countries, in India, especially where they have all the 3 wheelers and then, they they use a lot of motorcycles. There's propane 3 wheelers, there's natural gas, 3 wheelers, there's electric 3 wheelers, there's hydrogen. So, yeah, definitely. I mean, I think, even for motorcycle, you will continue, you will continue to see a growth in, in alternatives and more eco friendly, more eco friendly solution. And
and we all do our part. I mean, you know, we could also we could also argue that having a vintage car or a vintage, you know, motorcycle, it's sustainable because it's there. You don't buy new, you don't buy it's kinda like it's kinda like fashion. You know? You can, you know, if you vintage is is is very sustain. My wife has a sustainable fashion business, so I I Oh, what is it? What's it called? We can plug her here.
It's Erad PR. She's she's a fashion PR company only for sustainable, fashions, sustainable. I love it. Okay. So, yeah, so also with cars, you know, like, vintage cars are in a way sustainable. So there's a lot of angles and the common the common denominator, should be, sustainability. Yeah. That's the word of the the word
of the millennia, I guess. Exactly. From of us from from the environment standpoint, from the economy standpoint, because, you know, spending also, like, companies that they they overspend and they they they go bankrupt to find certain things that to develop certain things that they think are, you know, eco friendly and cool, but then they're not sustainable from the financial standpoint, would then the whole circle, is not is not really, it's it's not really reasonable.
So I think, you know, we gotta look at all the angles, but not nothing is perfect. So where do you drive? I have I have a hydrogen fuel cell car, so probably the same car that your friend has. And then I also have a gasoline car for the family. And, so, yeah. That's great. Not an Italian car, though. Not an Italian car. Actually, no. My my wife has Italian car. Speed of sorrow, and she'll kill me. Yeah. She has a a vintage Fiat Spyder. So yeah.
Beautiful. Yeah. Yeah. I drove it the other night because it was so hot, and I'll drive it in the evening. I'm glad she lets you drive it. Yeah. Yeah. Yeah. Sometimes. Tell people how they can find you and the company and if they have questions, the best way of an outreach. Yeah. We just launched today our new website, landytechnologies.com. Yeah. That's the website. If they have any question, there's info at landytechnologies.com, and then and, you know, you're welcome to you know, you're
welcome here. Welcome. Any questions, if you have any questions, if you have any listener, like, you know, put them in touch with me, and, I'd be happy to, to answer all kinds of questions. We have an academy also that was founded a long time ago in in Italy for the eco mobility studies where we would have classes about really, eco mobility in in general technology would have trainings for for our product, but also, like, classes for, you know, to learn about all
the different technologies. And, since we established Lendi here in United States, I've tried to make as many connections as possible with with universities. We worked a little bit with UCLA in, Institute of Environment. The goal would be to really create curriculum, for the eco eco mobility studies, whether if it's engineering or or something more, you know, business or but with with with the ecomobility as the main, subject because I don't think there's anything
out there. So Yeah. There are a lot of summer programs in the US for kids, elementary kids and junior high school kids to go and learn all about science. My the one I went to in Washington State was called x, x, Operation Exploration. And so we spent the summer doing all sorts of projects and learning how things worked and taking them apart and putting them together, and kids love learning about that stuff. And that's like planting that seed early. You know? Exactly.
Exactly. So yeah. You know, little by little, I think, you know, definitely the new generation will will be more conscious about all of this. Mhmm. And, but yeah. No. Seriously. I mean, I'm always available for questions and yeah. Thank you so much for being on the show. I really appreciate it. Thank you very
much. Yeah. And I know that this technology can you can get down in the weeds with it, but it's good to just sort of put it into people's mind to get it something to think about that, you know, as they're purchasing their vehicles or even thinking about what maybe they'll get for their own children, that that is something that will be in the back of their mind planting the seed. Exactly. Exactly. Yeah. Thank you for listening, everybody. Bye. Take care. Bye. Bye. Bye bye.
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