#006 From Flops to 8 Figures: What It Really Takes to Build and Sell a Successful Brand
In today's episode of Her Story , I sit down with Alicia Reynoso. We dive deep into the raw, real, and powerful journey behind building an 8-figure e-commerce brand, and then doing it all over again. Alicia Reynoso shares how she went from launching a cooling towel at the worst possible time to scaling a hydration brand, building a wildly engaged community, and eventually selling for a multimillion-dollar paycheck. Now on her second brand (already nearing $4 million in its first year!), she brea...
