Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs - podcast cover

Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Christina Sjahliwww.christinasjahli.com

Profit Reimagined Inc., a certified B Corp, brings you Her CEO Journey: The Business Finance Podcast for Mission-Driven Women Entrepreneurs.

In this podcast, we openly talk about the financial and business challenges women face on their journey to success. 

My guests and I share the real stories—disappointments, lessons learned, big wins, and everything in between—as they’ve scaled their businesses from six to nine figures.

Together, we explore the money side of their businesses, giving you the insights you’ve always wanted but didn’t know where to ask.

As women founders, understanding where your business stands financially is key to making confident decisions that shape the future of your business and the life you want to lead.

Join us for these insightful conversations, and get the financial clarity you need to grow your business with confidence. 

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Episodes

Empowering Women Entrepreneurs: Strategic Debt Financing with Sheena Brady, Founder of Tease Wellness

Key Takeaways Finding Wellness in a Bustling World: How a high-stress career fueled Sheena's search for personal well-being, leading her to discover the power of tea. More Than Just a Tea Company: Tease Wellness offers functional tea blends designed to seamlessly integrate into everyday life. Overcoming Barriers as a Woman Entrepreneur: Sheena sheds light on the challenges women face in accessing capital. Debt Financing for Growth: Sheena shares her experience using debt financing, an often-over...

Oct 31, 202447 minEp. 223

Scaling a Mission-Driven Business: Lessons from Lisa Curtis, Founder of Kuli Kuli Foods

In this episode of Her CEO Journey , we’re joined by Lisa Curtis, the dynamic founder and CEO of Kuli Kuli Foods. Lisa’s journey began during her Peace Corps service in Niger, where she struggled with finding nutritious food. A group of local women introduced her to moringa, a superfood that helped tackle malnutrition—and that simple solution later became the foundation of her thriving business. Recognizing the potential of moringa as both a powerful source of nutrition and a way to support the ...

Oct 17, 202441 minEp. 222

Mastering Growth & Profitability in CPG: Sarah Goodman's Strategic Insights from Chiwis

Key Takeaways The Importance of Financial Planning: While Sarah enjoys branding and marketing, her experience highlights how vital financial planning is to long-term success. Early lessons from fundraising helped her keep profitability front and center as she built Chiwis. Understanding the CPG Landscape: Entering the CPG industry comes with its own set of challenges. Sarah delves into the importance of knowing your margins, pricing strategies, and building strong relationships with key players ...

Oct 03, 202443 minEp. 221

From Food Truck to Vegan Honey: Venessa Stonehouse's CPG Journey

In this episode of Her CEO Journey, we sit down with Venessa Stonehouse, the founder of Mindful FÜD. Venessa’s journey from running a food truck to creating a successful plant-based brand is nothing short of inspiring. Mindful FÜD isn’t just about tasty vegan products—it’s about making a positive impact with every bite, including their unique honey alternative made from upcycled apples. Join us as Venessa shares her insights on scaling a business in the CPG industry, building a brand that’s both...

Sep 18, 202454 minEp. 220

The Power of Upcycling: Kimberle Lau on Sustainable Food Production

The Power of Upcycling: Kimberle Lau on Sustainable Food Production In this episode of Her CEO Journey, we sit down with Kimberle Lau, the inspiring founder of Bake Me Healthy. Kimberle shares her journey from management consulting to the beauty industry and ultimately, her passion project of creating a sustainable, plant-based baking company. Key Takeaways Sustainable Entrepreneurship: Kimberle's journey demonstrates how personal experiences can fuel entrepreneurial ventures with a sustainable ...

Sep 04, 202443 minEp. 219

Beyond Bookkeeping: The Strategic Power of a Fractional CFO for Women CEOs

Welcome back to Her CEO Journey, the podcast empowering women entrepreneurs to build thriving businesses that make a difference! Throughout this season's Finance for Change series,our host Christina Sjahli has been breaking down complex financial concepts and translating them into actionable strategies for mission-driven founders like yourself. As a founder with a social impact mission, you understand the importance of financial health. It's the foundation that allows you to turn your passion in...

May 30, 202413 minEp. 218

Impactful Decisions: Building Financial Forecasts Rooted in Your Mission

Forecasting is naturally imperfect. It is imperfect because businesses are always changing, and economic conditions are always shifting. So, as a founder, you have to be ready to adapt and deal with uncertainty. Today, our host Christina Sjahli will take you into the world of forecasting. In this episode, Christina will guide you through the art of forecasting by breaking down the key steps to creating an intentional forecast, even with the understanding that things can change along the way. She...

May 22, 202411 minEp. 217

Gross Margin: The Simple Number That Provides Financial Clarity for CEOs

If you're building a mission-driven business, there's one particular number you definitely need to check. Understanding this number will quickly pinpoint any issues in your business and determine if you're building a sustainable, profitable venture. In this episode of Her CEO Journey, we demystify the significance of this essential metric for business vitality: Gross Margin. Join our host Christina Sjahli as she unveils the power of this metric, teaches you how to calculate it in minutes, and ex...

May 09, 20246 minEp. 216

Cash Flow Operation: Monitor, Manage and Model

Do you ever find yourself feeling anxious, even though your business is profitable? Perhaps this unease stems from uncertainties about your cash flow – a crucial financial aspect that often confuses many mission-driven CEOs. Fear not! This episode of Her CEO Journey serves as your comprehensive cash flow masterclass, equipping you with the knowledge and strategies to confidently manage your business's financial health. Join our founder, Christina Sjahli, as she delves into practical techniques f...

Apr 25, 20248 minEp. 215

Navigating Cash Flow and Profit: Addressing Common Misconceptions

Imagine this: You've built a thriving business, your sales are climbing, and on paper, you're incredibly profitable. But then, reality hits. Payroll day arrives, and suddenly you're scrambling to find the cash to cover it. Does this scenario sound familiar? It's what many founders experience—the profit versus cash flow paradox. While profit might seem promising, cash flow tells the real story about your business's financial health. In this episode, our founder and host of Her CEO Journey, Christ...

Apr 18, 20249 min

Beyond Borders, Beyond Limits: Patrice Mousseau's Journey to Global Success.

Patrice's journey serves as an inspiration for aspiring women entrepreneurs, showcasing the profound impact of blending passion, purpose, and strategic planning to build a successful and meaningful business. In this episode of Her CEO Journey, our host Christina Sjahli welcomes Patrice Mousseau, founder and CEO of Satya Organics, a company dedicated to creating effective and sustainable skincare products. Patrice unfolds her inspiring journey from media personality to entrepreneur, driven by a p...

Mar 07, 202439 minEp. 213

Sustainable Growth: Deebee's Organics' Path to International Markets

Dionne Laslo-Baker, the founder and CEO of Deebee’s Organics, is a fellow certified B Corp dedicated to revolutionizing snacks. With a background in medical science and as a mother, she embarked on a mission to provide organic, flavorful, and nutritious snacks for families. In this episode, Dionne delves into the highs and lows of growing a business from scratch. She offers valuable insights into overcoming regulatory hurdles, embracing cultural diversity, and the pivotal role of advisors in bus...

Feb 22, 202441 min

Inside Export Development Canada Mission for Global Trade with Amanda Klucowicz

Amanda Klucowicz serves as a Senior Relationship Manager at Export Development Canada. She is dedicated to helping Canadian businesses break into international markets. With EDC's tailored tools and solutions, navigating global waters becomes more manageable, ensuring not only profitability but also the long-term security of your company. In this episode, Amanda delves into crucial topics such as EDC's criteria for Canadian companies, the customized solutions they offer, and essential preparatio...

Feb 08, 202438 min

Navigating International Business Contracts with Ashlee Froese

Meet Ashlee Froese, the driving force behind Froese Law, serving as its Founder and CEO. Leading this cross-border legal firm, Ashlee adeptly steers through diverse industries, specializing in key areas like branding, corporate, and commercial law. Ashlee embarked on her legal journey with a clear mission: to empower clients with comprehensive information for informed business decisions and to demystify the legal space, making it accessible to a broader audience. In this episode of Her CEO Journ...

Jan 25, 202439 minEp. 210

Scaling your Business Into Global Markets with Chief Trade Commissioner, Sara Wilshaw

Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country. In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international success. She sheds light on leveraging the Trade Commission Service for market entry beyond Canada. Whether you're a Canadian or international company, S...

Jan 11, 202438 minEp. 209

Impactful Transactions: Aligning Profit with Purpose with Shizuka Buckley

Ever wondered where your money really goes? As a purpose-driven business, you do your best to put your money toward your mission and the world you envision. But every business relies on money, and that involves systems, like processing fees. A virtual CFO can help track every cent of your business's finances. You might be surprised to find a significant percentage going to something as ordinary as processing fees. That's where Shizuka Buckley of Giv Local steps in. Processing fees are okay—they'...

Dec 07, 202332 minEp. 208

Beyond Profits MZ Made’s Handwoven Fashion Revolution

In many companies, the main goal is to maximize profits, often overlooking the needs of people and the environment. But that's neither sustainable nor ethical. Liz Rojic experienced this in the fashion industry and bravely decided to challenge the norm. With MZ Made, she crafted a business model that prioritizes mutually beneficial relationships for both the company and its artisans. As entrepreneurs, our focus should be on creating a positive impact rather than just chasing the highest profits....

Nov 23, 202340 minEp. 207

Giving the Gift of Zero Waste this Holiday Season with Allisha Heidt

In a world filled with plastic and single-use packaging, how can we reduce our impact on the environment? We often purchase, use, and discard products daily, but the zero-waste movement encourages both consumers and business owners to be more environmentally responsible.This reflects the values that Allisha Heidts aimed to promote when she founded Chickpeace, a zero-waste refillery. This holiday season, join our special holiday series on Her CEO Journey to embrace mindful gift-giving. Discover h...

Nov 09, 202340 minEp. 206

Financial Planning for Impact: Living Wage Podcast Series Wrap-up

Every founder has a team behind them, working together to make the whole business successful. If you're a business owner, you care not only about growing your company but also about your employees' well-being. This includes making sure they earn a living wage and have the support they need. But to make such a big change, you must first ensure your business is prepared. That's where financial planning comes in, a crucial part of building a sustainable business. Over the past four episodes, the Li...

Oct 26, 202312 minEp. 205

Boldr: Ethical Innovators in a BPO Industry with Mari Parker

Creating positive change sounds like a good idea — and one effective way to achieve it within your company is by implementing a living wage. However, like any worthwhile endeavor, it requires careful planning. Good intentions are a starting point, but thoughtless action can lead to unintended consequences. In the fourth episode of our Living Wage series, we delve into Mari Parker's experiences as the COO of Boldr, where they raised baseline pay to a living wage. We've discussed the importance of...

Oct 12, 202348 minEp. 204

Turning Fast Fashion into Fair Fashion with Joanna Maiden

At the heart of ethical employment lies our commitment to providing fair compensation to our workers. By fair, we mean more than just meeting the minimum wage. We're dedicated to offering living wages, enabling our employees to lead financially stable lives, free from undue financial stress. This extends beyond wages; it encompasses essential aspects such as healthcare and family well-being. But our responsibility as ethical employers doesn't end when our workers retire from our company. We don'...

Sep 28, 202346 minEp. 203

Decoding Pay Equity with Maiya Holliday

Success in business is a complex recipe, unique to each company and influenced by various factors. Similarly, the path to fair compensation isn't a one-size-fits-all equation. While numerous websites provide data on what constitutes a fair living wage, they often fail to consider an individual's specific needs and circumstances. The question of what truly defines a living wage demands a deep dive into the data. Our journey into the Living Wage Movement continues as we explore the concept of pay ...

Sep 14, 202356 minEp. 202

Pay That Matters: The Role of Living Wages

Creating meaningful impact as a business is more than just ensuring your customers receive the best services and products. It's also about creating a positive impact on the lives of your employees and the communities you serve. One powerful way you can achieve this is by embracing the concept of a living wage. This transformative approach ensures that individuals can lead healthy lives, with access to basic needs like shelter and nutritious food. No longer will anyone struggle to make a living; ...

Aug 31, 202359 minEp. 201

Women of Impact in Business: Highlights From 200 Episodes of Her CEO Journey

As a woman entrepreneur, you have the power to lead a profitable business that makes an impact. You'll hone your skills, take action and make authentic decisions that will put you on your own path to success. It may be a difficult journey ahead, but fortunately, the stories of successful women in business can guide your way. Take inspiration from the trailblazers who show you the possibilities of changing the world as a woman business owner. Her CEO Journey Podcast tells these stories that inspi...

Jun 08, 202315 minEp. 200

Artisans as the Center of Community Economic Development - The Journey of Alicia Wallace

Many businesses strive to create lasting social impact. To pursue this mission, you can invest in multiple endeavors and work with as many groups as you prefer. However, there’s one step you need to take for your efforts to truly matter. Listen to the people you want to serve; understand their needs. Alicia Wallace is the co-founder and COO of All Across Africa. She was driven to help people even before the organization's founding. By working with African families, they’ve created and refined a ...

May 25, 202351 minEp. 200

Why Every Impact Counts - The Journey of Polina Pinchevsky

How do you know if your company is creating the difference it wants to be in the world? There’s a powerful quote by Peter Drucker, “If you can’t measure it, you can’t improve it.” For a social impact business for whom the mission is paramount, knowing your impact is critical. Enter impact reporting: an impact report measures and tells your company’s story. It’s a powerful tool that can help grow several aspects of your company. In this episode, Polina Pinchevsky, CEO and co-founder of Unit of Im...

May 11, 202343 minEp. 199

Lifting the Vibe with Climate Impact Solutions - The Journey of Tesh Randall

What does it mean to be a climate-positive company? Is it easy to become one? Aiming for a goal that seems unclear — or even detrimental — is hard. Many business owners tend to focus on profit. They keep their company running, create a great product, and have excellent sales. Why focus on the environment when it eats into profits? But as companies, we can do more. And what's more: being an environmental solution doesn't cut into your profits — it increases them. In this episode, Tesh Randall of ...

Apr 13, 202325 minEp. 198

Be Part of the Climate Solution through Conscious Consumerism - The Journey of Cathryn Peirce

Your spending can change the world. How you spend your money makes a difference. Conscious consumerism, if done by enough people, can make huge leaps toward solving our current climate crisis. Businesses have the biggest impact on the climate, but consumers are the reasons behind their choices. We speak and vote with our wallets. Business-as-usual practices will persist if they see no benefit to change. Once they see consumers demand sustainability, the rest will follow. In this episode, Cathryn...

Mar 30, 202326 minEp. 197

Tradewater: Erasing the World’s Carbon Footprint Together - The Journey of Jenny Morgan

All business owners and humans living on the planet make an environmental impact. When the planet faces problems like climate change, we are also affected. It's up to us to be aware of the planet's struggles we face today and be part of an environmental solution. In this episode of Her CEO Journey, we invited Jenny Morgan, Market Development Manager of Tradewater, to share their solutions to the climate crisis. She talks about how they reduce the world's carbon footprint. Jenny also explains wha...

Mar 16, 202331 minEp. 196

Beauty Products and Packaging Re-imagined - The Journey of Jo Chidley

Do you know what's in your beauty products? You may think of the active ingredients and their effectiveness in your beauty routine. Do you ever think about whether they have microplastics in them and how your packaging is most likely single-use? Most people think plastics are limited to things we can see — from plastic bags to plastic bottles. The truth is that microplastics are everywhere in the beauty industry. For example, nylon is often used to make products feel smoother. In this episode, J...

Mar 02, 202339 minEp. 195
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