Ep. 80 - The Future of Marketing

How to grow an idea from nothingness into greatness 🚀

This is a very special episode because today marks the official launch of our brand new performance marketing agency: Noble Growth (noblegrowth.co).  In this episode, we share our philosophy behind Noble Growth; and more importantly, we teach you how to grow any idea from nothingness into greatness just by following a few simple methodologies. We also explore how marketing is likely to evolve in the future, and how you can use these industry changes to your advantage rather than be disrupted by them.

Broad Topics:

• How to grow an idea from nothingness into greatness
• How to determine whether a product will sell before it exists
• Why it’s so important to write down assumptions ahead of time
• How to systematically test assumptions through weekly sprints
• How to view every business as a funnel starting with awareness at the top, then consideration in the middle, and conversion at the bottom
• Why it’s so important to invest in high quality creatives that make your product the star and tell the truth in a fascinating way
• How to write copy that converts using the 6 principles of persuasion
• The current state of automation and machine learning
• The future of automation and machine learning
• How to use the changes in marketing to your advantage

Future Scenarios:

• Worst Case Scenario
• Best Case Scenario
• Most Likely Scenario

Thanks for tuning in 🔭

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