Ep. 136 - The Future of Ad Tracking
Mar 09, 2021•25 min•Season 2Ep. 136
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Episode description
Browser Wars, iOS 14 Changes, and The Emergence of Web 3.0 🌐
In this episode, Mattimore explores how imminent changes to iOS 14 and online tracking mechanisms will impact the future of the open web.
Topics discussed:
- Why the ad industry is changing
- The online privacy movement
- Anti-trust, regulations, competition
- Comparing Web 1.0, 2.0, & 3.0
- Apple’s iOS 14 announcement
- Facebook’s response to iOS 14
- Google’s announcement re: cookies
- Competition among advertisers
- Competition among browsers
- Decentralization
Future scenarios:
- Worst case scenario
- Best case scenario
- Most likely scenario
Thanks for tuning in 🔭
- Website: hencethefuture.com/
- Instagram: instagram.com/hencethefuture/
- Twitter: twitter.com/hencethefuture
- YouTube: youtube.com/c/HenceTheFuturePodcast
- Hashtags: #htf #hencethefuture #adtracking #iOS14
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