231. When and why you need to "know your why"
Episode description
If you’ve ever set a goal and then lost steam a few weeks in, this episode is for you.
Today, I’m digging into the phrase “know your why” (a phrase you’ve probably heard a hundred times), and giving it some real-life context.
Not the quote-on-a-wall version, but the version that actually matters when your motivation dips, your routine gets thrown off, or the progress starts to slow down.
Here’s what we get into:
- The point in your journey when your “why” actually starts to matter
- Why it doesn’t have to sound deep or inspiring to be meaningful
- A red flag to look out for when a coach challenges your reason for starting
- A few real-life examples, including a familiar late-night nutrition dilemma
- The reset questions I use in coaching when clients feel like they’re slipping
There's no pressure to have it all figured out. Just start with something that makes sense to you, even if it’s just for today.
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Want to be in a supportive community to stay focused on your "why"? Join the Fitness Foundations Community - it’s free, off social media, and made for people who want to build habits that actually stick. DM @coachjkmcleod or email jk@jkmcleod.com and I’ll send you the invite