Welcome to Help Me Podcast, a show designed to help you launch and grow your podcast. I am your host, Gino, and twice a week I will release a new episode with different tips and tricks for launching and growing your podcast. From audio engineering to planning intentionally to growth tactics, each episode will be a bite sized tip to help you podcast.
Hey. Welcome back to help me. Podcast. This is episode 65, and in today's episode, we're going to talk about how you can use LinkedIn to help grow your podcast. So recently I was listening to this person talk. Her name is Judy Fox and she is a LinkedIn business accelerator and she helps people and businesses help grow their businesses through LinkedIn. So in this specific conversation, this video I watched, she was talking about how you could use LinkedIn as a
tool to grow your podcast. And she came across a great couple of points. And it kind of resonated with something that I've always thought about LinkedIn and I've always heard other people say about LinkedIn and how it's different than every other social media platform out there and kind of how there's a lot of untapped potential. So today we're going to go into some of the things that she talked about and some of the tips and strategies that we can use to grow
our podcast on LinkedIn. So the first thing that she talked about was like, people's mindsets are different when they're on LinkedIn, right? When you're on Instagram, at least nowadays, you're kind of just scrolling to distract yourself or maybe to be entertained. You're not really in the mindset
of learning. And I think sometimes, depending on the podcast, I think especially like a podcast that's about learning or growth or anything that requires effort, it could be a hard sell on Instagram because people aren't looking on Instagram to want to go hear this podcast about how they can work on themselves or hear a business podcast that's talking about entrepreneurship or something like that. It's not really why they're there. And there might be some podcasts that do really well on
Instagram. I think maybe like a comedy podcast could do well on Instagram just because you're already there to entertain yourself. And if you see a clip of a podcast that's entertaining, maybe you go off of Instagram to go listen to that full podcast to continue to be entertained. That might work. But I think if you have a podcast know, not in the entertainment realm, then it can be a little bit harder. So the difference with LinkedIn
is that when you're on LinkedIn, people are in a different mindset. They're not really on LinkedIn to be doom scrolling. They're more so on LinkedIn because they're thinking about business or career or growth or something that's more productive, for lack of a better term, than being on Instagram or Facebook. And that's kind of one of the major differences. And I think some people don't even really consider LinkedIn to be social media, even
know technically it is. So that being said, what she was saying was that LinkedIn also has higher caliber content and this has been my experience with the platform as well. A lot of times you'll see people posting whole articles about certain things and links to podcast or videos and things like that that are much more substantive, if that's a word, has more substance to because like we said, it's a place to learn and to grow. Whereas on Instagram it's a 32nd reel, or
on TikTok it's a 15 2nd reel or seven second reel. It's very fast paced and LinkedIn is almost kind of the opposite of this, which leads to higher caliber content as far as what you're getting out of the things that you're consuming. Also with LinkedIn there's definitely a lot less competition. If you think of a place like TikTok, sure there's huge numbers of users on there and people can go viral and get tons of visibility and that sort of thing, but
there's so much competition on there right now because of that. So LinkedIn has a little bit less competition because there's less users. So those are a couple things that she talked about as far as why you would want to use LinkedIn for promoting your business and even for promoting your podcast. And then she went into a couple of different tips about how to best promote your podcast on LinkedIn. And there's some things that you can do like you can actually embed a player on a
post and share your podcast that way. She was saying one thing that does really well on LinkedIn for podcast is quote cards and it's kind of just like a visual image of maybe the guest or something like that or maybe the host and a highlight or a quote that came from a podcast recording. And she was saying that these quote cards do well because people want to reshare and kind of repost things similar to a way that we used to do on Twitter,
maybe some people still do on Twitter. You want to reshare the knowledge and if you can make things that are easily resharable, then they do well on LinkedIn. Another thing that is great about LinkedIn is it doesn't hide the links. In a place like Instagram, you can only have one link or you got to get a link tree and it's very hard to put links on things. You can't put a link in a post on LinkedIn, no pun intended. It's easier to put links. You could put a post and you could put
whatever link you want. You don't have to say go to my bio, to the one link and then go to the other link thing and it's just that many more steps. You can literally post a blog article and then put the link. So when you click on the picture it brings you to the website or it brings you to wherever you're trying to get somebody to go to. Also, one tip with posting links that Judy talked about is when you first paste a link into LinkedIn, you will get an auto
generated image. And sometimes it's a stock photo or it's a photo that maybe doesn't look good. And she noticed that something that helps links get more engagement is when you use your own photo and you kind of get rid of that auto generated photo and you use your own photo. Another thing that she talked about to help your LinkedIn profile is to turn creator mode on. And creator mode allows you to share more things in your profile, like you can put your podcast in your
profile. One more growth hack that I took from this video is she said that when she was first starting to post things on LinkedIn, one thing that she would do is when she'd post something. And then the first ten people that interacted with her content either liked it or if they left a comment, she would go to that person's profile and then like and comment on their stuff. And this kind of helped with the algorithm a little bit because she said that these
people started seeing her in their profile. And basically what it does is it strengthens the relationship between the two people on LinkedIn. And even just from a personal standpoint, algorithms aside, it's nice when somebody likes and comments your stuff. And again, it's kind of that reciprocity thing where you do something good for somebody else and now they're willing to do more things for you. So you're engaging in their content
and likely they're going to start engaging more in your content. And this kind of has a snowball effect. And she was saying that that's kind of a good hack to help your content be seen by more people. This video was pretty interesting and I think that LinkedIn is definitely a good place to be promoting your podcast. And I think it's a place that people are going to take it a little bit more seriously
than they will on Instagram. So I'm going to start with one of my podcasts, promoting it on LinkedIn, and see what it does for my numbers. And I think a good thing that I was thinking about as I was watching this is it's almost like another place to share, right? Like you can share on LinkedIn, you can share on Facebook, you could share in an email, but now you can share on LinkedIn.
And the way that I was kind of thinking about it is I was thinking I could use this almost as like a boost for older episodes because I have episodes out. I could kind of share like, hey, this is an episode I did with someone two months ago. If you haven't seen it, take a listen sort of thing or pull a quote out and pull a quote out of an old episode and make a little infographic and then put the link to the episode. Right? And maybe this could be a good way for me to get new
listens on older episodes. Because I was looking at my stats recently and a lot of the listens are like, as soon as you publish, as soon as you publish, you get all the listens. And then it slowly, slowly dies off into basically nobody listening to the older episodes, at least for me personally. So I think this could be a good way to kind of boost listenership of
older episodes that I've already put out. So I'm excited to start making some quote graphics using Canva, my favorite tool, Canva, and see what it does for my listenerships and to take a look at the analytics and to see if it moves the needle at all. And hopefully I'll get some more engagement and maybe I have different followers on LinkedIn than I do on Instagram. So this is kind of the first intro of using LinkedIn
on your podcast. I'm going to do a little bit of a test and maybe post for the next month on LinkedIn and post some videos and post some quote graphics and see what happens. And maybe I'll do another episode in the future about how you can use LinkedIn for your podcast after I get some real world data. So thank you for listening as always.
I will see you next time. We've reached the end of the episode and if you enjoyed this podcast or you got something from it, you might be interested in my weekly newsletter that I send out every Monday morning, full of podcasting tips, tricks and news. So if you like this show, you might like this newsletter. To sign up, just go to the show notes and click the link. Thanks for listening and happy podcasting.