Welcome to Help Me Podcast, a show designed to help you launch and grow your podcast. I am your host, Gino, and twice a week I will release a new episode with different tips and tricks for launching and growing your podcast. From audio engineering to planning intentionally to growth tactics, each episode will be a bite sized tip to help you podcast. Hey. Welcome back to help me. Podcast. Thank you for joining me. Once again, we are on episode 64.
I'm very thankful for all of you for listening and keeping up with the show today I want to talk about a new idea that I heard about launching a podcast. And the idea is kind of showing your work or launching together out loud with your community or your friends or whatever following that you have. A lot of times when people launch a podcast, they'll create the whole podcast by themselves in a silo, and all of a sudden they'll launch their podcast and maybe launch
a couple of episodes and say, here it is, here's the new podcast. And then nobody really listens and you kind of get bummed out. And I think launching in that way, you kind of don't take advantage of the anticipation factor. And one way of anticipating a podcast is creating a podcast trailer, which I've always told people is a good way to share your podcast beforehand, get people excited about it, so then when it launches, you have a couple eyes on it to
listen to it right away, right? And that's what I've done with my podcast. But there's an even better way to launch a podcast and to create even more anticipation for it that we're going to talk about today. And again, I got this idea from Jeremy Inns, who I will link in the show Notes and you can check out. He's in the podcasting realm and he does a lot of talks and I've seen him at
Summits before and I really resonate with all the things that he talks about. He's got a great email list that you can also sign up for that I'm going to link in the description. The previous episode was also inspired by him and Justin Jackson, so definitely check him out if you like this episode. So how do we do this? How do we build more anticipation about a podcast before it launches? And the idea is to work out loud, kind of, right, to share your work with
people as you're building it. And it can definitely be hard sometimes because maybe you want to flesh out your vision and have a final product to share with people. But I think it can be very beneficial to not do that and to actually work out loud with the community of people that you have either on your social media or maybe in person or wherever you have a following or friends or family to basically let people know. At the
early stages like this is what I'm thinking about. This is the podcast I'm thinking about and get people's input. And I think that that can do two things. It can help you more refine your own vision when you get feedback from other people, but also from their end. People feel like they're contributing to part of your show and they're going to want to listen to it when it comes out even more because they're going to
feel like they were a part of it. And this is from a practicality standpoint, things like when you're designing your cover art, right? Like maybe you design your cover art and you share it with your network and you ask for people's feedback. Hey, do you like this? What does this cover art give you? What kind of vibe does it send
out? And this may inspire you to go in a different direction with your cover art, and maybe it won't, but I think the important part is that you're asking people for their feedback and in doing so, you're making them feel like they're a part of the process and you're also creating that anticipation. Oh, this person's creating a podcast and I'm helping them make some decisions with it. I wonder when it's going to come out, I wonder what it's going to be like
when it comes out. And I think it kind of creates more of an energy around you launching a podcast. And you can do this with every aspect of the show, from naming it to the design to all the branding parts of it. You can get feedback from people and in doing so, you're creating a podcast together instead of doing it alone and then
having the final product to share with people. And I think this is one thing that indie podcasters have the advantage of because the NPRs of the world can't do that because they're putting tons of money into shows and they have to be very professional and they'll do a very standard launch of like one month out. They'll have the trailer and they'll have all this marketing stuff and advertise on their other podcast and say, hey, this new podcast is
coming out. They don't really have the opportunity to be as honest and vulnerable and transparent as an indie podcast does. So I think taking that to your advantage is what can help you have that boost. When you go to launch a podcast, you can be super honest and super vulnerable, super transparent.
When you're creating your show and tell people what you're struggling with, maybe you're having a hard time coming up with a name for it that you really resonate with, get people's input and get people's help on it. So that way when you do launch, there's this anticipation and there's this community that have kind of all helped you build your podcast. So now when you go to make your trailer, they're going to share it and they're going to say, hey, I had a
part in this. Maybe I helped name this show or I helped design it or gave an idea. People are going to be excited about it, as excited as you are. And you don't have to do it alone. You can do it through community. And I just thought that this was a really cool idea. And if I ever go to launch another podcast, I'm definitely going to do it this way. And I'm going to definitely encourage people that come to me for help launching a podcast to encourage people to do it this
way. And I just think it's a really communal way to create a podcast. And I think things are always done better together. And after all the good things we've already stated, it can also help to motivate you to keep going with that podcast because now people are watching and there's a sort of accountability now that you've shared, hey, I'm starting a podcast. It's going to make you stick to it a little bit more. So I think there's nothing but good things that happen if
you share your podcast together. And now that I'm thinking about it, I could hear the devil's advocate being like, well, what if somebody steals your idea? And that sort of thought process. And I don't think anybody can steal your idea. I think that nobody's going to do something the way that you're going to do it. And always be reminded that the idea is the easy part. The implementation and the consistency to finish
the idea or to bring the idea to life is the hard part. So somebody can steal your idea, but are they going to have the drive to finish that idea and to put it into production like you are? And I would say probably not. And even if they did, it doesn't matter because there's room for everybody and living in a scarcity mindset will only hurt you. Because I think even if they do launch that podcast, it doesn't mean
that you can't do your idea. I think maybe there's a place for that and maybe there's certain people that you want to hide your idea from, just from negativity and stuff like that. But I don't think not sharing your idea because you think somebody's going to steal it is really a productive way of looking at things. But those are my thoughts, those are my opinions and hopefully this was helpful for you. Hopefully you got something
out of it. I think that this is a really cool way to launch a podcast and to do it in a way that you can get input and help from others. So hope this was helpful. I will see you all on the next episode. Thank you for listening. We've reached the end of the episode and if you enjoyed this podcast or you got something from it, you might be interested in my weekly newsletter that I send out every Monday morning full of podcasting tips, tricks and news. So if you like
this show, you might like this newsletter. To sign up, just go to the show notes and click the link. Thanks for listening and happy podcasting. You our.