Welcome to help me podcast. A show designed to help you launch and grow your podcast. I am your host, Gino. And twice a week, I will release a new episode with different tips and tricks for launching and growing your podcast. From audio engineering to planning intentionally to growth tactics, each episode will be a bite sized tip to help you podcast.
Hello, and welcome back to help me podcast. Today, we're gonna talk about why it's important to make your show easily shareable specifically for the guests that you have on your podcast. So we all know the importance of social media and, you know, sharing your show and saying that you have new episodes and things like that. But today, what I wanna talk about specifically is making your show super easy for your guests
to share with their network. So if you have a podcast where you're interviewing different people for each episode, you actually have an advantage of being able to cross promote your podcast with your guest network. And, you know, they don't have to be like a celebrity or a household name or anything like that. for you to take advantage.
Because chances are, even if they're just, you know, a normal person like me and you, they probably have some sort of network of friends and family who would likely want to hear them on a podcast. So the idea of so What we wanna do is use this to our advantage to grow our podcast. Because the person that you're interviewing has a whole network of people that follow them, at least on social media or on LinkedIn or, you know, or elsewhere
online. This is a whole new group of people that have likely never listened to your show or don't even know who you are. But because you are interviewing the person that they know, they likely will be interested in listening to this one specific episode. So what we're gonna do is leverage that and try to capture some of those people who follow your guest. So the one thing that we can do to make sure that this happens is making it super easy for them to share the content that you're creating
with their interview. This is specifically things like custom cover art or TikTok clips or links to the published show or links to the video that's on YouTube, making all of these things easily accessible and handing it right to your guests in a nice package. Right? So You probably already emailed them with a link to the show when their show comes out and saying, like, you know, here's a link to the show. Feel free to listen to it. Right?
we wanna take it one step further. We want to not only give them the link to the show, but we also want to give them a package of custom graphics that are already perfectly sized for social media. So all they have to do is download the image or the video and then share it on their platform. For example, something that I've been doing with my other podcast working towards our purpose
is I'm making custom cover art. And for a while, I thought that, you know, it wasn't really helpful to make a custom cover art, but then I actually had a situation where a guest shared my cover art and they actually, like, inserted a picture of themself over the cover art to, you know, identify that they were the ones who were
being interviewed on the podcast. So that got me thinking. And I was like, well, maybe it is beneficial if I grab a picture of the guest and then make a custom cover art for each episode So that way, the guest doesn't have to go out of their way to share the episode. They could simply just post the picture that I send them. This specific guest I was talking about definitely went way out of her way to do that, and, obviously, everybody's not gonna wanna do that. So
what can we do to make it simple to share? So what I do now is I take a picture of them, and I kinda have a template in Canva where I just insert their picture and then put the episode title and their name. So that's a graphic that I can share with them along with the
episode link. So now I have the episode that they can go listen to, and I also have a picture that they can share on their Instagram stories or the social media or maybe in their own email list or wherever they like to connect with their audience. You can even take it a step further if you're creating video content for your
podcast. For example, if you're recording on Zoom, you can turn both of those videos into a Instagram reel or a TikTok clip that you can also then easily share with your guest and, again, just giving them the content so all they have to do is post it. Another thing that you can do on Instagram is You can post that video, and then you can also request to have a co poster, and you can actually have your guest and you post it at the same time, which means it shows it to both your
audience and their audience. And all they have to do is accept the post, and they really don't even have to do any of the work. These are the types of things that you can do to be able to utilize the audience of your guest and show them the episode that you and them both created. So really, the idea is to make it easy for the guests to be able to
Just talk about and share the fact that they were on your podcast. Lastly, what this does is it's gonna strengthen the relationship between you and your guest because you made it so easy for them. You made the podcast an enjoyable experience. You made it super easy for them to share, and then you also helped them create content for their own
site. So you basically handed them, ready to post content, and what you did was you just shared the value that they delivered to you and you made it extremely easy for them to reshare that information with their audience. So they leave the experience thinking like, wow. You know, this person had me podcast. They made it a great experience. And then they also gave me all this content to share, so I
didn't have to make as much content myself. And, you know, I really didn't have to do anything and I just had a great experience overall, and you were strengthening the relationship between you and them. So to recap, The reasons why we wanna make it really easy for our guests to share. The podcast that we did together is number 1, to leverage their network and to try to get people who know who they are listen to our podcast. And we're gonna do that by giving them easily
shareable content. We wanna make it really easy so that way they actually do it because people are busy, and there's so many different things to do if you just, you know, ask them the end of the interview to share it when it comes out in a month, you know, they might forget or they might not actually follow through with that. But if you make it super easy for them, it's a more likely chance that they're gonna make a post about it.
And another thing that you can do even on top of that is maybe 6 months down the road, you send them another email, and you'd put a reminder, or you have automated email sent to them saying like, hey, you know, Hope you're doing well. Just thinking about this podcast episode we did. Oh, by the way, here's all the clips again in case you want to reshare it. People really enjoyed it the first time or something like that. And, you know, that actually might get you a spike in listens for their
particular episode if they reshare that content. And lastly, the reason why we're doing all of this too is to strengthen the relationship between you and your guest, which could help provide, you know, future collaborations or joint ventures or you know, even being on the podcast episode again and sharing some more wisdom. You're making it a great experience for everybody involved. These aren't the only ways to help make sure that your
guests are resharing and sharing your show. But these are just some of the ones that I had thought about. and, you know, coming from experience in my own podcast. So I hope that the show is helpful, and I will see you all next time. We've reached the end of the episode. And if you enjoyed this podcast or you got something from it, you might be interested in my weekly newsletter that I send out every Monday morning full of podcasting tips, tricks,
and news. So if you like this show, you might like this newsletter. To sign up, just go to the show notes and click the link. Thanks for listening and happy podcasting.